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Google may have the images cached and not realize you have new ones. One rule of thumb I try to promote is to always use unique image names. You may find your customers also see old images if an image of the same name already resides in the browser cache. I encourage our marketing folks to add a date stamp to the end of an image so it will be seen as new. Versioning will work as well.
I would campaign on both I guess. You want to build your main brand while also increasing awareness on the brands you carry.
In SEOmoz you can enter the root, but you whole site will be tracked. Once you decide what keywords you are trying to rank on, keep your eye on what page is being ranked an go from there. So... if you track the keyword "cruffy" - and you rank in the top 50... see what page that is ranking. Maybe it is your homepage, or a category page, or even a specific product page.
I would concentrate the categories to promote those specific brands. However, don't ignore you homepage and remember to build your site name up as well.
So... get your site set up... in a good logical simple structure. Then have SEOmoz crawl it and fix any errors and consider their suggestions. Enter the words you are trying to rank on and see how you do. Make adjustment to try and improve ranking.
Anyway... SEOmoz will crawl your entire site including all folders. You will have to track sub-domains separately but not sub folders.
If you also care about the branding of your root domain (store name) you would want to use your root domain and sub folders off that. If you add more brands and make separate domains for each you'll find yourself managing multiple websites.
As for using the competitor analysis tool in SEOmoz, you can only use the root domain - www.competitor.com.
Also if you can take the "all clothing" layer out... that would be beneficial to your SEO.
Hope this helps.
Not totally sure. You may find it will help the root domain if the sub-domain links back to the root domain and you still let the pages get followed.
In summary: Canonical the print friendly page back to the main page. If you don't want to use canonical and want to keep it as it's own page - make sure you have a unique title tag and description - you could add "Print Version" to them.
I'd recommend using the canonical however as that will probably help page A and you want have A and B competing with each other.
Hi. You want to make sure they are unique and the interesting stuff is up front. These descriptions can help with click through as that is what the search person will first see after the title.
I'd suggest something like: [blog title] - [blog category] - by [blog author] - [blog date]
This will keep them unique and if it gets truncated the important stuff is up front. With this in mind you could tell them bloggers to make sure they have relevant and catchy blog titles to garner that click!
A couple things we looked at when it comes to abandoned carts was shipping and tax. We'd often get comments that our shipping rates were too high. If you wait until the last minute to show them these additional costs... you can expect more carts to be abandoned.
Also - if you run promos you want to make sure the customer can see any discount. If there are problems with a promo or if you apply the discount after the order is finalized, the customer may think it is not working and will abandon the cart.
Another thing - if you suspect orders are being dropped during authorization - if possible try and pull the data from the cart as soon as the button is clicked. Make this a server side collection so you don't need to wait for or relay on any third party connection. Then you can compare your data with the final order data to make sure they are all going through.
Hope this helps!
Hi SEOmoz peeps.
Was doing some research on robot commands and found a couple major sites that are not using them.
If you check out the code for these:
http://www.zappos.com/product/7787787/color/92100
You fill not find a meta robot command line.
Of course you need the line for any noindex, nofollow, noarchive pages.
However for pages you want crawled and indexed, is there any benefit for not having the line at all?
Thanks!
i think that you have to have a physical business presence in Australia to be able to get an .au domain name. I know that we have not been able to buy one.
Yeah... I think that is the best approach as people search for the fruit first and fore-most then would probably decide on the refurbished or not.
In this case I would focus on usability first. You may find that you help SEO but your conversion rates go down. I would do A B testing with both formats and use the one that performs the best. Customer usability is more important in my opinion so find that out first and optimize the best performing layout.
There are quite a few factors that can be measure... initial response time... how long it take the page to render... how long it takes the entire page to load... and many other factors can be measured.
Here is a tool we use that may get you started at being familiar with what can be measured and hopefully improved.
This tool can measure any page on your site and you can also plug in competitor URLs to measure yourself against them. http://www.webpagetest.org/
I get a median of 5 runs because load time can fluctuate depending on location, time of day, and the general mood of the universe.
I think you are limited to a root domain or subdomain and not specific directories. You can only have www.competitor.com or subdomain.competitor.com.
The first thing would be to insure the meta data page titles and page descriptions are unique. It's hard to give you an example without knowing more about your site. But for example if you have a page that is "Subject 1" you could have the corresponding video page be "Video of Subject 1". Same for page description. If you make those unique that will help.
You can also consider some type of pagination. 'Video 1", "Video 2", etc. or "Video - pg 1", "Video - pg 2" etc.
You should also add "noindex, noarchive" to your meta data headers on those pages.
We use an RSS feed for new product lists. We may have some lag time before a new product gets put in a category and able to be browsed to on our site. The RSS feed gives a few days head start getting these new products into the search engines. We redirect all RSS links back to the main site links that include canonical tags for the main product pages.
I would focus on the fruit. I'd have fruit categories and put the refurbished on the top of that structure. People are searching for the fruit first and foremost and not "refurbished" in general. I would not canonical back the new product URLs to the refurbished ones. Keep them pure. However to push the refurbished fruit you could add links and advertising on the new fruit back to the refurbished fruit pages.
I would think you would want to link build back to the category unless the content is real specific to a model. I am thinking the category will be more permanent and you wouldn't want a link back to a product that is sold out or no longer available.
Hope this helps - good luck!
Great point! I will remember that. However I have both the disallow line in the robots.txt file and I also have the noindex meta command. Yet Google shows 3000 of them!?!?!?!
http://www.google.com/search?q=site%3Awww.sierratradingpost.com+keycodebypid
If you can't find them, you could put a disallow in your robots.txt files to keep them from being crawled.