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If you have lots of inline css, but would like to implement a site wide style change - e.g. changing text size, or your updating your brands colours - any inline css could stop this from taking affect fully and instead of a quick change to a single line of css in a stylesheet, you could potentially have to update hundreds of files wasting time and effort that could be spent elsewhere.

Thank you so much for this answer Tyler. I have a bunch of tumblr blogs and one has a spam score of 9.  It looks like the reason for the spam score is that it reblogs one post from a very legit blog with a spam score of 8. That blog is written by the type of guy who headlines social media conferences, so I certainly wouldn't want to disavow him.

The article that PaddysDisplays has linked to, doesn't really cover this because what you are doing doesn't sound like the author link is spammy. Yes, if there are links in the article that are pointing to an external site, then I would tend to err on the side of caution if it is done for link benefits - but author links? I have seen many sites that carry an author link that are followed without issue. Have you noticed any problems in what you are doing - any signs of a penalty? -Andy

Like Dmitri mentioned, it shouldn't really matter it's redundancy. In the last case it could sometimes be useful for bigger sites to make statement or tags specific to certain engines to keep their behaviours from being different.

All keyword rank tracking software, including Moz's, requires you to input the keywords yourself and then they will tell you if any pages (and which pages) are ranking the highest for that keyword. See attached screenshot from Moz Pro rank tracking inside campaigns. This is why in addition to ranking tracking, you need to do keyword research to populate this list of terms. q8RjA

Text-wise, I'd say go with a full transcription if you can. Search engines can't index video content (it's not text), so including a transcription allows you to get the benefits of that content. Good examples of video + transcription are our Whiteboard Fridays.

There is long article on the dev blog how they determine whether pages are duplicates - check https://moz.com/devblog/near-duplicate-detection/ - it's quite technical stuff - but this is the part which might interest you: "This leads to one of the questions we get asked a lot: Why do I see duplicate content warnings in the context of Custom Crawl for pages that I see as different. Ultimately, it’s always because of the same reason: because no dechroming is done, there is a small amount of unique content relative to the total content. One of the places where this crops up a lot is web stores, where there’s a large amount of chrome layout, but only a short product description associated with it." Dechroming : removing things like navigation, footer, ..etc from the page (exact def. to be found in the article) If you compare both pages - apart from the image & product title there isn't too much difference between them so the crawler sees only a very small % of content which is different and marks them as duplicates. Dirk

It's an interesting one and Paul has pretty much covered what most SEO's think about the use of bold for anything more than usability these days. I actually performed split testing for this for a client a number of months ago (they like everything to be tested) and while the positions stayed static in Google, there was actually an increase in the amount of time that people spent looking at content with those bold words in them. I used HotJar to watch recorded user sessions. Because of this, they use bold to emphasize key points now - A lot more came out of the testing around it, enough to make me realise just how much people scan pages for snippets of what they want. -Andy

Just a quick follow-up. The articles are now being indexed and driving traffic. Thanks again for the help Ira. Take care