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Hi,

Search engines will index the final html, not the scripts that generate the html.

The On-Page optimization tool only checks the optimization of (as the name of the tool says) a specific page. It doesn't check other pages on your site as well.

So let's says you put in www.joelolson.ca in the URL-field, then it only checks that (home)page for a specific keyword. If you want to check the optimization of another page you have to fill in that specific page's URL.

Do I understand that you have multiple pages that rank for your keywords? This happens because apperently your keywords appears on multiple pages and google can't decide on what page is the best match to that search term.

It might be wise to first have a good look at what pages are ranking for what keywords. Then decide what keyword you are actually targeting with those pages. Try to target only 1 or 2 keywords per page. By siloing your keywords you make your site easier to understand for both search engines and users.

Hi,

To start with: Yes, your redesign it going to affect your rankings. The question is how it's going to change.

Changing your url structure will definitely have quite an impact on your rankings. It's wise to read some more information about the effect of the url structure on SEO. Maybe this is a good one to start with: http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

If the old url's won't be accesible any longer you should definitely redirect to the new url's. It is possible to redirect more of your old url's to one new url. After the change in your url structure it might take a while before Google has indexed all your new url's and it's very likely that you'll see a fluctuation in your rankings.

About Google's 'EMD update": You'll have to see over time how that update affects your site.

At least make sure all content is accesible on the new site and don't remove too many internal links to well ranking pages. There are tons of other do's and don't for redesigning your site. I think you can find some very important ones in this SEOmoz guide.

Good luck!

I believe it's because SEOmoz didn't crawl your site with the new url structure yet, while Google did. Check the figures again after the first linkscape update!

If you had 3305 conversion on that campaign last month then Google definitely has enough data to use to optimise your campaign!

I wouldn't lower the recommended bid with more than 10%. If you can't afford losing some conversions I wouldn't lower it at all.

Hi Mark,

Your average CPA can get slightly lower as your conversion rate improves. When the campaign is running at your target CPA for a while you can try to lower your CPA bid a little.

Conversion optimizer only works on campaigns with at least 15 conversions over the last 30 days. It's a great tool to use for campaigns that already have a satisfying average CPA . For these campaigns the tool can save you a lot of work optimising and managing the campaign.

This new tool might help you control your budgets.
http://adwords.blogspot.ca/2012/09/new-adwords-budget-option-shared-budgets_17.html

I would use target CPA. This option gives AdWords more flexibility to generate conversions and it tries to keep the average CPA over a longer period below your target CPA. As target CPA you put a price that you are happy to pay for a conversion. (Don't lower the recommended bid too much)

Since your campaign's main goal is to drive conversions, I would choose the 'optimise for conversions'  Ad rotation option. After a while you can remove ads that have a low converison rate and add new ones, based on your best performing ads.

Good luck!

I'd also say that's the most logical explanation. On your 'Campaign Overview' page you can check 'Last Linkscape index update' to see if this differs from the date displayed in Open Site Explorer.