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Yahoo went secure recently which means the referrer data will be skewed.

Read more:

http://searchengineland.com/yahoo-search-goes-secure-182343

The "local seven pack" has kind of killed of what you're about to do. Basically Google has localized the business categories and would rather give the searcher results that a relevant than just the same company over and over. If you have 40 pages of thin content Google won't rank those pages unless they're better than the ones that rank already, and since this is a new site that may take a while for it to happen. Plus having a address based in Seattle (or whatever the location may be) will hinder your ability to rank for other cities.

In the mean time you can do fun stuff like this. Here are ways to combat the seven pack http://searchengineland.com/how-to-get-around-google-locals-7-pack-without-breaking-a-sweat-52154.

Hope this helps.

From my knowledge of links the following stuff has nothing to do with the the URL what so ever. It's a CSS class.

Awesome Moz article with lots of details on keyword research.

http://moz.com/blog/keywords-to-concepts

I think word stream offers those volumes.

We've had sites drop out off the top 50 as google reevaluated such small changes as you listed in your post. I'd say give it some time and after a month start worrying. In the mean time look at webmaster tools and see if the search impressions have changed/dropped.

Moz has tons of info on local SEO, https://getlisted.org/ is a good place to start. Also this whole rebrand may take 6 months before all the listings are up to date and all the data with the aggregators is cleaned up.

I'd say Google Places would be your best bet to start with, because of the immediate results and then start cleaning up everything else.

As for schema we use it in or website and it hasn't correlated closely to rankings. Google webmaster tools shows the schema snippets but doesn't say that they use it.

Domain name changes will rock your clients results like crazy, make sure to read up what the best way to handle a new domain as to avoid losing any juice.

Find your true competitors, then use SEM rush and see if that helps. Also everything is relative, so if moz says its medium competition and there's no one searching for it the reality is that it's probably not that hard to rank for it.

I've had the same issue in using the "new" analytics. I just go back into pro and create a campaign that way.

The estimated amounts are grossly overestimated. Get conversion tracking in place and phone tracking in place if you choose you need that and then look at actual data not estimates.

Facebook and Instagram both have filters of sorts that won't allow the visibility you'd like. Has to do with trust factors and the sheer volume of people posting. Idk how new or old your clients instagram is but that may make a difference.

Also if you're not on top of what facebook has been trying to do it the world of cutting back on free impressions you should read up on it. Sorry for not having an article to post

Once you have your google local pages setup try getting reviews, it's a long run type approach that may allow you to outshine others locally.

Have you tried some local SEO stuff? Moz has a crap load of info on that. http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide

Coupon directories usually=spam. Probably the least effective way to get decent links. Plus directories usually look like s**t, not the best place to have your co presence

Set up WBT and Bing web tools. This will tell you whats happening from the malware side of things.

There has to be a way to integrate authorship  and having content on your site first that would identify their content as "stolen". http://www.google.com/insidesearch/features/authorship/index.html