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Thanks for that. How precisely do i do a redirect from Blogger?  I'm used to working in Wordpress? Is it in the tools somewhere or do I need to do it somewhere else?

Of Course! EGOL this is another extremely solid piece of advice.  I'm wishing I worked for a charity now. EVERYONE will want to publicise their giving so make sure that rather than them writing up their good work on their blog that you go over and take photos and write up the story and have that on your blog to say thanks to the business for their generous support.  They will 100% want to link to it.

You need to create the content on your site though for maximum effect.  It will not always get a link but it's a solid strategy because content is loved by google anyway.

EGOL can you confirm the position with linking in return for links.  I read somewhere at Google that it was a problem if someone links to you and you link back to them.  Because Google thinks you're just 'swapping links' and trying to game the system.  So be careful that not every inbound link has another link from you back to it because you may fall foul of a sort of algorithmic penalty.

Someone else will have to confirm this is correct though as I'm not 100% sure.

I recently did a ton of directory submissions and PR links and all the 'starter backlinks' stuff and it actually harmed my rankings.  They recovered but you need to be very careful here.  I paid for a ton of directories and PR sites and some of them are showing as good links and some are showing in SEM rush as 'Toxic'.

You're site is nice and professional looking and you review bikes.  I would use the reviews and try to get them posted on the bike manufacturers sites.  If you write a really glowing review for your favourite dirt bike, test it out and provide data and why it's better than the competition the makers of that bike will put it on their blog and link back to you.

That would be my strategy if I were you.  It's called 'ego-bait' If a web design company called you and said, we've reviewed 100 bike sites and yours is number one, would you put that on your blog and link to them?  Sure you would!

Good luck!

I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images.

I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so.

I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern.

Also do you think this would have a positive impact on SEO?

I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native.

Thanks in advance

This has always been a bit of a point of contention for me too.  When you pitch an article then you can usually be pretty sure that it's going to attract one link - from the target.  You can get in touch with someone and basically make a little agreement that you are going to write for them personally and that the piece is going to be specifically angled and targeted to make their brand or product look good.  So the chances of getting it published in this way is high but you usually need a good relationship or at least an existing relationship with the site owner.

Then there's 'link-worthy' content that you put on your site and market it and hope it attracts links.  This is much more speculative in my opinion because it might not be good enough to attract links and attracting links will inevitably take time as it rises to a prominent position in the SERP.

However, you forget that using the first way has the added benefit that the person you write for will want to market the content you wrote just for them to their own partners, suppliers customers and friends etc. So they will 'treat it as link-worthy content' and so long as the link is a 'naked link' so https://nakedlink.com then wherever that article gets sent you'll get a backlink from that source also.

Thew first way is the best IMO because you do all the work of writing, are guaranteed at least one good link and are guaranteed one good relationship that can be leveraged in the future.  Then the difficult job of publicising the article is effectively outsourced to whomever you wrote it for because it's then in their interests to get it published on other websites to get more backlinks for them and you.  Sometimes they will do a poor job but sometimes a flurry of links will come your way as they market the piece to other sites.

This has worked for us to great effect in the past with success stories and case studies and great pieces of content about other brands we like. Almost like ego-bait.  I prefer to also build better relationships with the publishers so I can write again for them in the future if the content does well using different topics and attracting links to different pages on my site with anchor text (but don't overdo this, you'll end up with a penalty)

Sure there is a place for creating link-worthy content on your site and certainly if you're a Moz or a big brand this is the best strategy but for a smaller brand I'd advise creating the relationship, writing something with the target in mind that's personalised and makes them look good and something they will then want to 'trade up the chain' to quote Ryan Holiday - the master media manipulator.

So for smaller blogs it's number one and then when you're confident of a stellar article that's going to rank in 1-3 position then you can go for a skyscraper piece or a piece of 'linkworthy content' but it's much MUCH harder for smaller brands to do this and have it work.  You may see no results at all.

Thanks Christy!

Glad i'm becoming a useful part of the group.  It's tough questions every day. I love that.

Hi Roman,

Thanks for this - some great options here for my page. But what about when people want to upload their own photos rather than reviews. So it's hosted on our site and could potentially one day form a sort of Q&A and brochure of our lovely patients.  I also need one for our recruitment page where people can upload CV's and cover letters but think I can fix that with one of my forms plugins.

Cheers,

Ed.

Th number one result here in the UK for Hookah is Hookah-Shisha.com.  They've been clever by adding in both names.  I'm a local brand so we are 'Smileworks Liverpool' because I want to pick up local Liverpool search. But If I changed my name to SmileworksDentistLiverpool I'm more likely to get a penalty than a bump in search.

There have been  updates going on at google back in 2015 and then recently making the title of the business containing the name of what you're selling less important and presumably in the future this is going to increase to fight spam.

It's a local thing though.  So if you set up a local business and call it Braces Liverpool or HookahLiverpool then you can get a quick win in the maps but it'll soon be filtered out.

So be natural and make the name of your brand descriptive but not stuffed with keywords. I would imagine that Hookah-shisha is a really great site with strong implicit user feedback and time on site and low bounce rate that answers users questions about how to buy, use and the issues surrounding Shisha and Hookah.

I'll also bet it was created before this algorithm tweak.  To me HookahHekpipe.com does sound slightly 'unnatural' so I'd have avoided it but am sure it's not going to make only a small amount of difference when compared with the quality of your content, UX, implicit user feedback and your link profile.  I'm seeing a trend towards google not 'punishing' so much rather they just 'ignore' and don't give you any extra love for adding the odd slightly unnatural sounding keyword in there. HekpipeHookah sounds more natural. Like a company here in Liverpool called 'The Liverpool Brace Place' or 'City Dental' which have the keyword in there but it's 'natural' sounding.

Everything you do now needs to be natural and done for the users and not the search engines. There are still basic must haves but even these are becoming less and less important as time goes on.

OK I can help you with this because it's what I've been working on for the last three years.  Testing, testing and then more testing.  First of all, are you a brick and mortar business?  When you say you've expanded into new cities does this mean that you have a new store or physical address in these new cities?  I'm going to assume because you've got GMB for the new cities that you have a physical address.  So the things to consider are these:

There are kind of three types of searcher that I look at when solving these types of SEO problems.  You've got searchers who are searching 'product+location' these are actually diminishing in number and more people now are just searching 'product' or 'buy product' or 'product near me' and are using voice and maps and expecting google to know where they are and use their location.  So you're right, being in the map pack is key.  So I have some traffic from the product+location people and they are usually high commercial intent.  They want to buy.

Then the people who just type 'product' and who are near my location will have a higher number of searchers but lower searcher intent.  Because they may just be looking for information and happen to be in my city. These are also more difficult to optimise for.  Over-optimising location keywords is something to watch out for.  But do remember to use the location specific anchor text in your internal linking structure.  That's helped me lots.  I say something natural(ish) like, For Braces visit our main page: _Braces Liverpool.  _This seems spammy but google said slightly over-optimising internal links isn't going to hurt you like external ones will.

Then there are the people not in my city who type 'Product' - this is very high volume and very low commercial intent.  Because if you are a local business and someone 100 miles away types in 'product' and you show up, they are unlikely to visit your store.

However, I still optimise for all three of these searchers. I have some articles that are for information only and I want them to rank nationally, pick up TONS of traffic and give my site authority and traffic and send nice user signals to google. I'll often also have the featured snippet or national number one position.  These articles almost always also rank locally for Product (where searcher is in vacinity) and product+location. So don't just focus on product+location because you don't get enough traffic and google doesn't give you as much authority.

So you should have your location city name in the URL of your new city locations and optimise for local searchers by getting your local citations absolutely perfect.  This means Moz Local, maybe spend some money on a Whitespark Citation Audit.  This was the best $300 I ever spent and they helped me get from 4% map pack to 11% and that's out of literally thousands of positions.  It's a dynamite service and I'd 100% recommend.

Also bear in mind that your new cities are newer and it takes a few months or even years to start really ranking for local searchers.  I've taken - in some cases - 18 months of consistent optimisation and testing to get into the local packs where other competitor services have maybe been there for 5 years!  You can't just expect to pop up number one in the map pack straight away.  You need to build loads of local and hyper local citations and also LINKS from other local businesses and local partners in those new cities.  This takes time and tons of effort.  You can't expect to dine out on your strong original city. But also don't expect to internally compete with yourself if you're a new address in a new city with a new location in the URL, business name etc. Re-write the articles for that city like you're starting again but model them on your old successful ones.  You'll find doing it a second time it's 100% better than the first.

I'll be honest,  I don't know whether it's been all my SEO work or just time that's gotten us to the number one spots locally and on the maps and sometimes I actually find it easier to rank nationally than locally.  National ranking is easy.  You just need the best article, comprehensiveness and and a strong DA / great click through rate in the serp.

Also I've got the city names in the names of my business.  So there's BusinessTown and BusinessOtherTown as the names of the companies.  This is really important.  Google says it no longer matters about having the name of your product or service in the URL and business title but it's less clear about the location and I've found it to be a massive help.  Joy Hawkins or rand might disagree here but this is what I've found from testing it out.

Link signals and GMB signals are the key.  Plus lots of reviews for your new location on it's GMB profile.  Like 150+ is where it seems to start making a big difference. This is still the best article on the subject. From our friends at Moz.  Also check out Joy Hawkins who is the oracle of local and I think she's a mod on this very platform although I might be mistaken. She will have a better answer for you than mine and loves helping people.  Also I hope EGOL chimes in because they can help too.

But I'm betting your problem is father time.  It's frustrating but Google just doesn't trust newer businesses to take up a spot in the three pack unless you're really giving it gangbusters optimisation in ALL of the areas outlined in the article by moz above.

Hope this helps some.  Give us some more specifics to go on and let's get right into it.  I love this stuff

PS: There was a very interesting case recently of a Zero Day Exploit where a genius hacker found a way to steal DA from another website - Check it out here it gives us an insight into the fact that google does indeed transfer DA across cities, states and even countries - so give it time (but don't do what this guy did! It's black hat and dangerous stuff. Just an interesting story not a suggestion.

YES! WP custom area.  That's the one I want.  Thanks roman.

I've just done some more research here.  So Hekkpipe is your brand? And you're worried that people might not know that means it's a portable (and epic by the way) sort of 'picnic / skatepark / on the go hookah'.  But also you presumably don't want people thinking it's an ecig!

OK so now I understand a bit better I would certainly have Hookah in the name of the brand.  Not for google for people.  If you'd said right at the get-go My site 'portablehookah.com' or 'picnichookah.com' wants to do x, y and z then I'd instantly have known what it was all about.

Also - and very interestingly - I'm a dentist and have never had a dedicated page for 'Smile Makeovers' because it's broad and competes with all the elements of a smile makeover like implants and dental stuff.  But we've always ranked for 'smile makeover' because our URL is 'Smileworks'  Also "The Brace Place" was really hard to beat to the number one spot for 'Braces' but we did do it eventually.  So i'd say you're perhaps trying to solve the wrong problem here.

Unless you are going to do multinational advertising so that the whole world knows that Hekkpipe means 'Portable Hookah' then i'd put it somewhere in there so people know what they are looking for and looking at.  It's a great idea and a beautiful website but I literally wasn't sure what it was from any of your URL examples. SO why not spell it out for the masses.  People are not that smart and especially in my niche we have to spell out lots of stuff that is not always the most elegant and 'cool' but it gets the job done and people understand and when they understand they buy.

Like I'd want one of these now - if I hadn't given up my ecig in favour of gum. Think about expressing your brand in terms of what you are for and also what you are against. Sometimes it's useful to say what you are not so people can better understand what you are.  Does that make sense?  So you are for smoking and activities and healthy outdoorsy stuff and parties and being cool.  What you are not is a whole load of things that you need to spell out to the potential buyers  - who maybe hookah users or ecig users or just people who like cool stuff or they may be outdoorsy types or super-cool social types.

Absolutely right. If it's B2B then there's this thing that nobody ever goes into that will give your pages the edge over the competition.  It's a little thing called 'the price'

B2B are often very cagey about prices and that makes people wary.  So maybe some location specific price articles will do well.  If you don't know the price then just put in a range or use a case study with all the details and put a price tag on it so people can get an idea.  Users (so google too) are getting really frustrated that prices for B2B things are not available and I've found my best performing pages are price pages.

Dentists also are cagey about prices.  It's very B2B in that respect.  You have to come in so we can assess you and talk to you and it's how long is a piece off string etc. but that's not true.  If you're honest with yourself you can put basic prices and ranges on there and it will help enormously - if you haven't already.

I agree with the local citations, they seem stupid but NEED to be done. Outsource NAPS to someone who can write and make sure you're on them all.

As for google local star rating.  I too was disappointed.  We have 250 at 4.9 and some competitors are above us in the maps with 3.9 and 40 reviews. It IRKS ME! lol.  But once you get to a magical 150 point, we saw the dial move. Also review diversity is important.  So just google reviews is no good, I rotate the girly and guys on the front desk to ask for Facebook, Google, Trustpilot and 'Save Face' a local reviewer each week of the month.  Remember to email people at home for reviews.  If they're all coming from your IP they'll be discounted. Unless you get a VPN, but I worry that might land me with some sort of penalty.

If you have an alt tag on the page that says Houston and the Schem says NYC. Google will (In my opinion and experience) favour the Alt text.  The 'strongest place' if you like for microdata is in the header of the site.  That's set in stone and overrules and review widgets or the data highlighter. Problem is you keep needing to go in there and update your number of reviews each wee for the stars to show in the serp.  Do you have stars showing in your new city serp results.  You can get them instantly organically with a WP plugin called Google reviews Business and you get a really nice slider that breaks up text with your 5 star reviews.  Also can you port reviews over from one city to another?  That's worth looking into I remember a conversation somewhere about that but don't remember whether it was a yes or a no.

Search your newer city for those little opportunities with the chamber of commerce, the local government, write an article for a local bank or the local newspaper (if you can get in). I am on this 'high growth local bank' membership where they just give you a link from a huge DA (but local) bank for just paying like a £25 subscription fee and going to a few meetings. We speak to our competitors about things we sell that they don't and things that they don't sell that we do and literally write articles and link to one-another.  If you need a surgical nose job we send you to a local cosmetic clinic here in the city.  They LOVE that and always return our patients to us (because they want the relationship to continue) and they've linked to us and it's had a huge impact on local pack.

You're doing the right things.  Get hyper local though and start engaging with the local community (where it will get you links). Also I wrote for the local university. GOLDEN link - one of the strongest we have. And the people at Universities are dying for technical content about SEO and marketing.

Hope this helps. email me if you like (on profile) . I'll send some examples of the "No BS" prices articles you could model your article on them.  They are ranking Nationally here Position 1-3.

Hi DAGU,

This is an interesting question and one that requires research.  Google rank brain will identify words intent that are essentially the same.  You can see this with keywords by typing them into the search engine.  If you type in 'How much is a haircut' in bold you'll see in the entries to the SERP 'haircut prices' 'average costs' haircut cost 'hairdresser cost' etc.  So you know google considers these to be the same things.

So if you mention 'price', 'cost', 'average price' loads of times you're going to get slammed for keywords stuffing because these are variants on the same words.

Now with products it's a little more difficult but the same principle applies.  You need to find out what people (and google) considers to be in the same topic and where the edges of that topic are.  This takes testing and time and research.

But the best place to start is with googling.  On the highest ranking pages do they group the products together or have them on separate pages?  Also use your brain (I don't mean that in a derogatory way) but shut your laptop and think critically about what your customers want to see on each page and what type of customer might be looking for what product and why.

Even better go ask them!  But looking at successful pages will give you a good start.  Make sure you have your Mozbar on and discount the pages with very high DA or PA because they may be ranking because of factors not related to on page or smart information architecture but because they are just established players.  You want model the small players who are newer and doing it right.

There is basically a balance to be struck between the serp entry (very important for people looking for something specific) and the page content which needs to have the depth and comprehensiveness to rank.  And there's no tool out there except your own brain and your customers/staff that's gonna give you those answers.

Also don't be afraid to test.  I treat 'gummy smiles' with Botox so had that as part of my botox page.  I just took it out this morning and made a page dedicated to gummy smiles that includes laser gum contouring, crown lengthening and all sorts of other stuff.  Let's just see what happens.  You can always change it back if it doesn't work.

But be aware of volume.  If you've got one page for the "Nobel Biocare Straumann Titanium Implant" it's just not gonna pick up enough search and google's not going to get enough data from chrome to rank it. So I have it as a tab on my Dental Implants page and if someone does a search it it's marked up & H3 so it comes up as a hyperlink in blue.

Good luck.  But this is a critical thinking job and a research job so get googling and see what google considers the delimitations of your topics.  Spending two days just googling products and making notes will not be time wasted because you'll get a feel for it.  And once you start to get a feel for these things then you can start using your intuition and taking shortcuts.

Most of the stuff I do now I just wing it and do a few tests and pick a winner.  Because i've done so much painstaking research I feel I have a pretty good idea of what google's got in mind for my categories and topics.

Can I also note that I don't think you've made enough of the benefits of this thing. 'Features' is great but that's more B2B, benefits is B2C.  People want to feel liberated and you've done this great with your imagery but the copy and words perhaps need more depth to them.

Put more copy on the site.  I know it looks beautiful and you don't want to interfere with the design but copy sells not images.  It doesn't have to be long but explain the benefits and problems that you're solving right at the beginning.

OK so I have a dentists.  So we basically do the same thing from a digital marketing perspective.  We make users trust us and then get them to come in for a consultation, pay us and begin a trusting relationship where we listen to their problems and heal them.

Blogs are Extremely important.  The things you need to remember are that blogs can be written about specific topics and subjects (how do I talk to my husband) (why doesn't he take out the trash) all the little things that people will be googling when they need an answer to a question but don't necessarily think they need a relationship councillor.

So structure your main pages into main topics: her, him, confrontations, sex etc. and then think of 'sub-topics' and questions specifically surrounding these main topics.  Then link (with anchor text) from your blogs to your main service pages with links, opt-in boxes and all the other ways you'll find out about when you research writing a blog. Also use the blog to get people to sign up for your newsletter and join your social media groups.

Some of your main traffic sources will be your blog and it's native content that you own so you can run ads on it - for yourself - right there in the copy.

So to give you an example, we have a veneers page.  It has on it everything you need to know if you want to come in and buy veneers.  But we also have a 'Veneers price' blogpost and this gets 100x more traffic and it talks about all the different ins and outs of prices and how much different types of veneers cost.  Throughout that piece are sentences like, "If you're interested to come for an appointment to discuss composite veneers then click here to see our main services page "composite veneers" This tells google that your main page is the most important and you'll not get internal competition if you think about the data architecture and site structure of the main pages and blogs carefully.  Use FAQ's at the end of your main pages or blogs to pick up other questions and mark them up to get better CTR in the SERPS and more exposure to potential patients.

I ended up in a funnel for a South African Guy with a site called 'love at first fight' because I typed in 'why does my wife get so irate about me not putting the bins out the day before the cleaner is coming' and ended up learning so much, subscribing to his newsletters and almost hiring him! (the answer is basically that if she can't trust you with the bins - an easy job - then how can she trust you doing the Digital Marketing for her dental practice.

Hope this makes sense.  But Blog. Get writing.  Right now!! lol.

Also found a smidge over 1000 in SEM Rush.  That figures though because you have about 50 x 5 in your navigation alone.  Then the best sellers and then all the gifts and sliders and footer etc.  THere's an awful lot on the page.  Every basic advertising book warns about the common mistake people make when advertising - they write everything they do on one ad (or page).

Perhaps you need to organise things a little more.  Read up on data architecture.  It's a big word but not a particularly difficult subject.  They are big on DA at google so the inference is that they use it to rank sites.  I've also found in my own SEO experience that finding the defined edges of topics and sorting into those topics really works.  There is no right answer as usual, it's a game of trial and error.  You need to test everything and add / subtract subtopics from pages and swop them around to find the optimum position.  No tool will do this for you - pen and paper is best.

I would say about 100-200 is the maximum amount you want to dilute the links coming from a page.  I think 200 is ok if it's ecommerce.   People say it doesn't work anymore but pagerank sculpting works for me.  I don't do it intentionally but there is a strong correlation between number of links x 'link from' page's authority and target pages authority.  When I link over about 250 links this stops working - presumably because the links are spread too thinly.

So get to grips with information architecture and then look at sensible topics for a page.   Or just go to another page like yours that's ranking well and steal their IA, topics and internal linking strategy.  Learning new stuff is great but plagiarism is quicker. 

Also from a linking perspective you're much more likely to be able to get links to a blogpost answering a great question about relationships than to a page on how smart you are and that you have a pHD and can save a marriage. So getting links is also important and blogs are the way to do that.  It's called 'linkworthy content' for outreach.

That's an extremely important and pertinent question.  So i've identified that `Veneers' and 'Veneers Prices' are two separate topics in the eyes of google.  So this page is doing really well  On the other hand 'Dental Implant Prices' and 'Dental Implants' are considered by google to be in the same 'topic'.  So I did have a dental implants price blog but it just didn't rank and I suspected it also pulled my dental implants page down the rankings with internal competition.

So I made it into a glossy PDF and now have it as a download on my dental implants page and we're now ranking better for dental implants price/cost.

It can be difficult to determine what's a topic and what isn't a topic and what to bundle together and keep seperate and i'll be honest, I've done lots of research and testing to get our high dental rankings. Go with your gut and use google by searching for different things and seeing what comes up on the top pages.

As for the linking question, pagerank sculpting is dead.  If it's useful for someone to navigate off a page and to another page then have a link.  More the merrier I always think and I've never seen any differences trying to squeeze all my traffic down highways on my website that i've devised.  Let people do what they want and then use the insights to make the page better.

This idea of 'Leaky landing pages' (something TOTALLY DIFFERENT from direct response advertising)  has somehow gotten itself over to SEO but it doesn't matter.  I'd link in both directions if it's appropriate and you think it will help people not to get stranded or stuck on your site.  There's always the navigation if they are feeling like they don't know where to go next. and if you use something like hotjar you can see where they are going to by using the navigation and bang a link in there to make life easier.

What you MUST do though is have all the little sub-categories linking into the main category like spokes on a wheel.  This tells google that's the main category.  But you'll still see loads of people landing on the spokes and navigating in and rarely the other way around at first.

So say, 'this article is about how to not be passive-aggressive' if you are looking at how to calm aggressive partners, maybe check this out [how to calm an argument] etc with anchor text, so google know's what that article means.  Use exact anchor text.  You're not going to get into trouble for that.  You can even occasionally use the local identifier.  I've not gotten any heat for that.  So visit our main page here: "Dental Implants Liverpool" Depends whether you're more interested in local or national rankings to start you off.

If you think this is helpful please mark it as a helpful answer.  Then I get love from Moz.

Hey Tim,

I would have a page for everything you offer.  That's by far the best strategy.  So on your Invisalign page have a picture of Invisalign and don't mark it as dentist schema mark it as product.  I think the dentist schema is rubbish myself.  You're much better off using an image of All on Four on your All on four product page and marking it up that way.

Nobody is interested n your brand and logo if your a small local practice.  They search things like 'Braces New York' and want to see the options for all the braces you offer or your orthodontist.

I use the data highlighter for this because it gets us better results.  On the homepage you can't get review schema to show stars and all you're going to achieve is getting your logo up there when someone types in the name of your dentist so what's the point?

Go for unbranded products and keywords and mark them up with price, availability and an image with an alt tag with your location in it. that works for us.

Sometimes having dentist schema in the site wide footer just overrides our product schema for the services pages so I don't use it.  For your dentists mark them up individually as people with their headshots there and what they do and their postnominals and qualifications.

Also make sure your GMB has orthodontist, endodontist, oral surgeon etc so that you show as an orthodontist in the maps when someone types in braces.  Also having reviews mentioning the products helps.

Google ignores about 70% of our mark-up anyway and I think it's becoming less important as google figures out what things are and what they mean.  But a granular approach works the best. So one page for everything you do with the dentist as author marked up with the products they offer marked up and then it makes the dentist one kind of obsolete.

This is just my experience in our practice but we're ranking number one for pretty much everything now. Interestingly we're not doing so well for just the term 'dentist' but on the other hand we're ranking really well for 'emergency dentist' and I think the two might be competing with one another. Emergencies is much higher volume and makes us more money. being number one for dentist didn't actually get us many good patients.

Being number one for Veneers Cost or Invisalign or Fastbraces or Emergencies does. So perhaps focus more on those.  Dentists make the big mistake of putting everything they do on the homepage and that is a big mistake because you can never compete with my specific page that answers a customers specific dental query.  If I had toothe ache I'd google painful tooth and google returns our emergencies page.  I don't google 'dentist' If I need braces I google braces - not 'dentist'