From reading that article it looks like they are doing this for their webmaster tools, but don't mention if they are combining subdomain links and primary domain links into their SERP calculations as if they were the same site.
Knowing if it affected SERP calculations is more important. Have you seen any articles on that (going to search shortly for that ;))
That would be more interesting to me as our site currently has at least 6 subdomains for publicly accessible sites, and while I would love to move them all under sub folders it requires a decent bit of effort on our side. If Google just counted them all under the same link profile for rankings then it would save time and money, and give Google a better view of our web presence as a whole. This would be better for the end user as the end user would be able to get to our blogs, forums, portal, and API knowledgebase easier from search results when just searching for our company name. So I can see it being useful for Google since it is useful for users.
For that article (webmaster tool purposes) I think it makes sense as it helps simplify reporting for the "www" subdomain. It makes it easier to aggregate your data, and see it how Google really sees it (especially if you have a rewrite from www.example.com to just example.com or vice versa). So it sounds good to me 