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Wouldn't recommend using exactly the same text. Always try to avoid duplicate texts anywhere on the web. I know it's a lot of work to write a blog post, an excerpt and a meta description text but it's worth the effort as long as the content you write is of good quality.

Thanks Richard! Glad it'e been helpful. I think I'll be doing a WP Mozinar beginning of June too as we've found the community just has tons of WP questions.

Personally, I don't think you need a lot on site. After you have the topic covered on your site, I'd look for opportunities off site. Since improper handling can result in injury, look for guest blog opportunities on physical therapist and chiropractor sites, sites that target businesses that actually handle material, employee benefit insurance and brokerage sites, even sites that have pages on relocation like city, realtor, and professional organizer sites. I'd also create an infographic demonstrating how to safely handle material and draw attention to it by notifying the same sites. Then create a series of videos and put them in Youtube.

That wont work as the plugin only works with YouTube videos.