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Hi,

Have you tried setting url parameters in webmaster tools? This can help you to tell Google which urls not to crawl depending on certain parameters, such as if the url has "?p"

Hi,

Having these links out to your social profiles can help improve the search for your brand as a whole as your social profiles are more likely to appear on page one for searches of your brand term, rather than some site that you may not want displaying as highly.

As long as you write natural and unique content about your subject then you should cover the relevant keywords you need without trying too hard and there shouldn't really be any negative keywords to avoid.

The one thing you should avoid is building unnatural links to those keywords

It will often take multiple requests for Google to remove a manual penalty to ensure you put enough effort in to cleaning up your link profile.

What tools did you use to find your links? It's best to use a combination of tools to find all of the possible links to your site. The amount of links you remove/disavow is relative to the size of your link profile, some sites have had to remove or disavow 1,000s of domains.

Ensure the links that you remove are exact match links or those from directories and guest blogging etc.

It's best to remove more links than not enough as even having poor links will result in Google marking you down. If you're not thorough enough, there's every chance you could get penalized again in the future. Also make sure your recon request is clear and simple and clearly demonstrates the work you have done to remove or disavow any offending links.

With the majority of these techniques you're asking for trouble as they revolve around old school SEO.

Since I will be having several different long tail keywords, do I need to have a separate webpage on my site for each?

• Yes it will help having a separate page per keyword as long as the keywords are varied enough, relevant, and you have enough unique content to justify a page.

If yes, does that mean that each long tail keyword needs to have it's own back links to bring in traffic?

• Having QUALITY backlinks will always help you to rank, but they need to be relevant and natural. Going out and buying links with keyword rich anchor text will only lead to a penalty.

Should I optimize my homepage for a long tail keyword as well? or should I optimize it for the more broader keywords and create sub-pages for the long tail keywords?

• As long as your site is well structured and written it should naturally be optimized for a couple of key terms and longer tail keywords will usually be picked up for your more specific sub sections e.g.

Home page - Refurbished Laptops
Sub - Lightweight Refurbished Laptops
Sub - Refurbished desktop computers

Just don't OVER optimize!

One of my site's main products is a very popular item and has high competition and search volume. Would it make sense to purchase a domain name that spells out the item (ej. HP-Pavillion-DV6.com) and publish reviews, specs and information about the item there (using a blogging service like Tumbler or Wordpress)?

• I'd recommend not to create an exact match url, it would be better to create a product page off your main url. But a blog is always good to help promote your site and create some unique and shareable content.

I would not recommend these, they are black hat link building strategies and even though they will get you links in the short term, they will also end with a penalty from Google. You need to build links naturally, it takes longer but is more beneficial in the long term.