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Hey John, I'm sorry that you are having issues with your GA connection in Moz Analytics. I am going to create an email in our support system so that I can send your information directly to our engineers to investigate the issue. You will receive an email from our system shortly. In the future, you can always address these issues to help@moz.com or you can contact us from the Help Hub, which is accessible on the top right-hand side of every page. I'm sorry that wasn't more clear! Chiaryn Help Team Ninja

'a user may remember a number easier than a url which is descriptive' - true. Tho, if you look at it from a search engine angle, CTR is a crucial factor - and even if the title of a page itself is a good discriminator, many people still do look at URLs. Imagine a page title like 'We give away gold for free' and a URL path saying 'this-is-just-a-scam.html' . While this is an extreme example the analogy should hold up. And while 12345 probably does not mean anything negative to anyone (or only to very, very, very few people) it is not really meaningful. Thus I don't agree with your premise and I'm with Heather when she's saying that your user should be the prime focus and her implication that Google's interest is in the user and will do what it takes to make them happy - and that's not just for commercial reasons. I however completely am with you on your 'this depends on the size and nature of your site' comment! General rule: keyword duplication is BAD: mywebsite.com.br/digital-marketing/digital-marketing-is-good would very likely be considered as SPAM short title are preferred (as per early 2012 and I've not heard anything else about that since then) - as Michael said before targeted landing pages are GOOD. I'd say that if you plan to have the category in the URL just for the URL's purpose - leave it be. But if you plan on making e.g. - digital-marketing/index.html a targeted landing page with additional content (i.e. not just a plain listing of the articles) the you can gain real value try to make all pages reachable from the homepage within 4 clicks or less. Category offer you a perfect way to do this - on top of providing good landing pages What I'd do: 1.) Check if you and/or your team has got the time to provide and maintain bespoke content for category pages, e.g. digital-marketing. If not, then I'd tend not to bother with changing the URLs 2.) If you decide you have the time - GO FOR IT. Check how many duplications you'd really have for each of your designated categories. Might be best to manually change the title and/or have a script check your database for such duplications. Cheers, Charly

Just found this plugin http://wordpress.org/extend/plugins/opengraph-and-microdata-generator/ Again I cannot vouch for it as I just found it, but they are using something in the section.

We're re-evaluating the canonical notice, as it's confusing to a lot of people. Our intent wasn't necessarily to say that the tag is wrong, but more of a "heads up" (in case there are potential problems). Unfortunately, there's no good way to automatically detect what page a canonical should point to, so we tend to have to use general warnings.

Well, yes and no.  Like I said, it's indirect. It can have an effect on the algorithm in that using certain elements from Schema.org (and others like it) to create, for example, proper breadcrumbs on your site, which will in turn be picked up by Google and display those breadcrumbs within the SERP's. For example (and a little shameless plug), here is my site in the #1 position in the SERP's with Schema.org created breadcrumbs: https://www.google.com/search?q=2728+23rdwyandotte#hl=en&sa=X&ei=J_3YTrr8Neb20gGQ0JnSDQ&ved=0CBcQBSgA&q=2728+23rd+wyandotte&spell=1&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=1ee69a25240f81e5&biw=1920&bih=979 Others you can see will have an image of a video show up, or even an author and such.  Schema.org is more of a way of creating a unified method for crawlers to crawl and properly index ones website based on the usage of the Schema.org schematics.  THey can help draw attention to your listing within the SERP's, but to my knowledge, do not influence your position within the SERP's. Hope that helps.

Ah! Keri... a very important point... yes, better to secure your brand name as a handle on social channels...absolutely!

Just wanted to leave a quick note saying that SEOmoz has upgraded the Link Directory! You can view a post Cyrus wrote with more information about the directory updates and link building via directories at http://www.seomoz.org/blog/seo-link-directory-best-practices

I haven't upgraded so I'm not sure I'm afraid. Maybe try to export the report and see if you get an option?

No, I didn't know, that's great. Thank you Keri.