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Thank you for your reply.

Good to know. Thank you.

Well is there way more competition for the keyword or keywords you are optimizing this old page for than for the keyword(s) the new page is optimized for? We would say it's common to not necessarily see changes when making changes to content. For every query, Google has several hundred thousand pages (at least) it could return in the SERPs. Sometimes content tweaks alone isn't enough to move the needle.

You have to be patient waiting for Google to re-cache a page and, even after they do, your rankings still might not improve with just onsite changes. You need backlinks too. Also, more internal links from blog posts can help too. In terms of the type of content to write for the Alsace Bike Tours page, we'd recommend looking at the top ten ranking pages and get ideas from their content. Also, include any information that someone might want to see if they are searching for that phrase. We looked at https://www.digngo.com/tour/alsace-bike-tour/ and think that you did a great job talking about Strasbourg and Colmar. Since those cities are the beginning and ending of the bike route it makes sense to talk about what someone can do in those cities.

Sort of. Once crawled, changes made on a page may help or hurt your rankings or do nothing. Also, these changes may help your rankings for some keywords and hurt your rankings for other keywords assigned to that page. On site changes are only one part of ranking a page. Incoming links are the other major part of the equation. If your competitors have more and/or better links than you, your on site changes alone, won't shoot you past them in the SERPs. Rankings improve overtime as you continue to make on site tweaks, build more internal links to a page, and gain more backlinks to that page as well. It takes time to build links and it also takes time for Google to crawl those links as well. Although I know it's tempting, sometimes it's best to not check your ranking report each day because it can be frustrating from day to day if you're not seeing movement. It's better to spend time daily on getting links or adding content to your site and then only check your ranking report weekly to keep your focus on the actual work.

That is correct, final input would be 'how popular the content becomes', e.g backlinks target what you will write about write well if it's good enough, links spawn SEO growth By the way, sometimes you have to write hundreds of posts before one gets picked up. But when it does (in a big way), you really do see the benefit

Thank you for your detailed reply Dan.

You are likely to choose pages, topics, and themes from your research and with input from search data, but you need to write for your (human!) readers

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What are you trying to achieve, what are you using the pipe symbol for?

Hello, Write naturally is about writing without thinking about SEO optimize the text in excess, this means, write contributing content value on the subject you are dealing with in your post, naturally. It is not about "forcing" keywords. Google also analyzes the semantics of the text which means that often, even if you do not put that keyword in particular, Google takes it into account. Regards

Ok, thank you for your reply.

Could someone help me with that ? Effect digital to answer your question, I am talking about both. Are related topics things appearing in related search queries on google front end ? and are they also what is in Moz back end ? By the way in the back end Moz doesn't call it related topics anymore, they call it content suggestions. What I am really trying to understand is are those suggestions just words to include or is topics to talk about in depth. Imagine I do a "bike tour in Alsace"(France) and Moz in its content suggestions tells me Alsace wine and cycling holidays.. what do I need to do with that  ? become the new wikipedia and develop in a paragraph about Alsace wine and talk about the different alsace wine, the grapes etc... or just include the word Alsace wine in my content with other words about the Alsace region that Moz recommends such as Colmar or Vosges so that  google understand that I am talking about a bike tour in Alsace ? Thank you,

Thank you for your detailed answer.

Thank you for your detailed reply.

That is correct Robert. My question is about content. An example would be I love golf | My girlfriend and I play golf everyday | In the evening we have dinner at home |  etc....

Few battles are won by comparing your page against their page. The value of your website weighs very heavily in deciding who will win. If you want to win, attack by building one of the great websites in your industry.

Thank you Miriam. I can't agree more with what you said. See that Normandy isn't a pillar page. I guess the best approach is to create blog bags that are more general that cyclists might be interested about. For example, the best cycling shorts in 2019 and so one.... Is it the way you would go ?