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this is all well and good and I am able to do these, but how do I keep Moz from crawling an index.php file. our site is http://4signs.com  no index file there at all so I'm not sure why it would be crawled. thoughts?

Hi Gary, Yes it will overwrite it. We have had clients with same situation and it has worked fine. Greetings, Istvan

Hi Nick, This works a charm for CPC and in theory for Organic I could run a small Adword campaign for every keyword but for a site with over 300 products this would be a haunting task when I'm trying to find multiple keywords for each product. Thanks.

I went away on holiday and came back today to find a confusion with our IT Department and external Web Developers. They stopped transferring a website because they couldn't find the setting in the 1&1 control panel. The IT Department mentioned the USA doing things differently so instead of going with my gut reaction I thought I would post here and see if there is a difference. I know that to get hosting on a US server you need a US billing address so thought there might have been a regulation with nameservers too. All sorted, cheers guys.

Not sure, I think it just stops google from redirecting to your location's default. I have also found this page where google recommends to use www.google.com/ncr to avoid being redirected to .co.uk: http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=873 I have only run a quick check now, but in my test I got exactly the same result for /ncr and /webhp (appended the &gl=us to both).

It crawls and maps the structure. There is no way of manual entry, but it can be exported.

I asked them and got a bit confused. I thought it was a list of anchor keywords but apparently its something to do with distributing your Page Rank amongst the links on that page?

I was wondering if the displayed results are how Google ranked my pages. For example my about page comes before any of my products, my products are more important. If Google did list in order of ranking then I could find out my competitors best pages too. I know I can do mine through Analytics but I can't do the competitors. Google must have some logic in displaying them in that order. I thought the sitemap suggested to Google what my most important pages were and hoped it agreed - from your comments I think the main purpose of sitemaps is to ensure my most important pages get indexed and then it's up to Google how important they are for SERPS.

I agree with EGOL, unless your current URLs are absolutely driving you nuts, I'd leave as is.  Plus 301s never direct 100% of the link juice so you'd most likely be hurting yourself.

I would suggest optimizing your home page for your company name and your product category page for the equipment. When discussing your product keyword on your company page, offer anchor link text to your main product category so search engines are clear which page you wish to rank for the term. At least until you are ranked #1 for the most important term, you don't want to get caught in a battle between two of your own pages where both suffer.

Here's a little tidbit. At SMX Advanced today, Stephan Weitz, Head of Search at Bing, confirmed two things I asked. 1.  He was recently interviewed by Eric Enge, owner of Stone Temple consulting.  In that interview, Stephan said that Bing is moving from how they currently interpret words in content as nouns, to where they want to understand words as they relate to actions - to understand web site intent - to then match that more accurately to searcher intent. After I read that interview, schema.org was announced - a way to help search engines better understand the intent of the content.  And those to concepts clicked in my head - so I asked him - do schema.org and their desire to understand web site intent (as described in that interview) go hand in hand?  Are they directly related?  He said yes - schema.org is the key to it all. 2. He also confirmed that "schema.org is not a ranking factor now, but it will become a ranking factor.  THAT is huge.  Why? because people will be required to implement it because failing to do so will harm their rankings.  Adopting a microdata solution is no longer a "it would be nice if you did".  it's going to be a standard practice. The search engines, in one shot, with schema.org, drew a new line in the sand.  Either get with the program, or suffer.  Not today, but it WILL happen. My experience with other evolving changes to this industry over the 10 years I've been involved with SEO is that when a major shift occurs, it's usually about a year before it's critical for best practices SEO. When May Day happened, I saw the writing on the wall back then - and spent the next six to 9 months helping various clients change their site architecture accordingly.  None of those clients lost rankings when Panda happened.  Several clients I got who came to me AFTER panda, who were seriously harmed by Panda, saw a plunge as a result of May Day.  It was the advance writing on the wall for Panda in many ways.  At least in my experience. So that's why I am now more confident than ever that people in this industry have a year to generally get on board.  Those who can do it within six to nine months will have a competitive advantage.

Today was really my first day testing the keyword tool. I'm torn between it and Wordtracker... is there often problems with the SEOmoz keyword tool?