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I'm going to write my response for a generic local eatery/coffee shop/donut shop, and hope some of it works for you. I'm a contractor for SEOmoz, and work from my home. I regularly search Yelp for nearby places that have wifi where I can escape the heat in the summer, or work by a fireplace in the winter, and enjoy some food and a change of scenery. I care less about the pretty pictures, and more about making sure the home page comes up quickly on my mobile phone, that you have hours and directions easily listed, and that there's a menu with prices. I'm overjoyed if I do have some information about the establishment -- is this a place that has wifi? Can I come hang out for a couple of hours and work? Is there a special on a certain day where I might decide to make Thursdays my day where I treat myself to a late lunch at your business? If I find a good place, I will get on Yelp and leave a review and let others know as well. If you're more of a manufacturer of the product and not a direct retailer, do you offer a gluten free product? Anything vegan? If I'm shopping for a donut that a relative with a specific food allergy can eat, will I find that information on your website? If you did make a gluten free donut, you could reach out to blogs about gluten free diets and have those bloggers review your donuts and link to you.

I have this too with SEO ultimate. Using the On page grader it tells me that I need to use only one canonical URL tag. SEO ultimate shows that its all there but the report saying there is a problem. I have also disabled some author achiving. Any thoughts? Canonicalizer | Canonical URL Generation | <fieldset> <label for="link_rel_canonical">Generate meta tags</label> <label for="http_link_rel_canonical">Send rel="canonical" HTTP headers</label></fieldset> | | Canonical URL Scheme | <fieldset> <label class="first current-setting" for="canonical_url_scheme_">Use http:// or https:// depending on how the visitor accessed the page</label> <label for="canonical_url_scheme_http">Make all canonical URLs begin with http://</label> <label for="canonical_url_scheme_https">Make all canonical URLs begin with https://</label></fieldset> | | Automated 301 Redirects | <fieldset> <label for="remove_nonexistent_pagination">Redirect requests for nonexistent pagination</label></fieldset> |