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I totally agree with Alan on this. You really need to look at each individual URL, and 301 redirect to ensure they are in place, page by page. It's a sensitve issue for sure and proceed with caution for sure.

It's also not condusive to 301 all URL's and links to the homepage URL. This doesn't make for a great 'user experience' and can cause confusion to the user visiting the site, looking for the specific material. It can also confuse the hell out of a search engine (where did all those other pages I had index'ed go!)

You might also damage the inbound link quality of pages in place now that have links pointing to it. Sure that would pass on to the main domain URL (losing value of 5-15% in the 301), but it's just not a great strategy tpo blindly 301 everything to the homepage. Alan said it right below - you need to look at the links, inbound anchor text, where it's coming from and redirect to the right page via 301) for the best user end experience.

I would map out all the URL's that are new, and then map out the URL's that correlate to those pages exactly. Then setup the webconfig file to have individual page level 301 redirects and put those into place. He provided a link below to his webconfig file for 301 redirects.

Cheers, Rob

Page and site load speed/time is a factor as Matt has said in the past. It's beginning to take more effective value in the 'user experience' which Google is trumpeting in past months.

I would surely aim to analyze and look over the data you need to see the value in taking the time to start correcting issues with regards to your site speed and load times.

Yslow is a great tool for sure, but you can also download a chrome AP called 'SEO Site Tools', which has some great features to determine things like this. I would also look to incorporate Gzip into your site for compression.

You might also want to look at the file size of the homepage. If it exceeds 30kb, it's probably too large, and taking more time than needed to call the HTTP requests for various CSS, JS scripts, images, etc..

Just some more things too look at Cheers.

There is no specific amount of time that Google takes to re-organize this. It needs to re-organize the canonicalization you have just done. (essentially 301'd the domain) resolving all the

If you are running PHP (drupal, Joomla or a static website etc), you might also want to make sure that the following pages are resolving to the main domain www.mysite.com. Check that all these below - resolve to the following domain *(www.mysite.com) if that is how you want it set up to show in the results.

• www.mysite.com
• mysite.com
• www.mysite.com/index.php (or index.htm or index.html)
• mysite.com/index.php

I would also check your Google Webmaster tools to see if the resolving is taking place and in effect. Watch for 404 errors and such to allow you to keep track on these and clean them up with needed 301's as needed.

Hope this helps! Cheers.

Rob

It's all good. I totally understand !!

You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.

Also consider that each sub-domain is considered by Google to be a separate domain.

So, actually building out sub-domains (like www.google.com and adwords.google.com for example) would be considered 2 separate sites wihtin the same company, and when starting to expand and build links too, those links to the sub-domain only stand for value to that actual domain - link value and 'juice' isn't passed through the whole domain to the rest of the site naturally.

It would be better to run with building sub-folders for the main domain like (google.com/adwords/ as an example) as the value of any links to /adwords/ sub-folder is passed all the way through the entire domain, even from a sub-folder.. as well as the other mentioned list above! It makes links building easier to manage without having to build links to all these individual channel sub-domains.

Hope this also helps you out!

Everything else also counts EGOL mentions above.

Cheers! Rob

The only way it could be duplicate content is if you load the video to multiple sites (it's better to load to one location on your site and share the EMBED feed) that way you also get credit for the inbound links too, and if you transcribe the content of your video feed for the site and populate that across multiple other sites. If you just transcribe the content of the video and leave it as is, you'll be fine

The next Linkscape update is actually tomorrow for OSE (Jan 4).. but the index is so much bigger that it takes more resources now to crawl and update. Be patient and all will work come to pass  ... It's a lot of work for them to crawl, index and then report the data for us all.

It really does depend on the product and type of site for sure.

I agree here, but with the Panda updates this past year, just having pages up won't really do much. You'll need to improve the user experience to build on the page.

I would build on the page, but look to improve the landing pages of the products that are either no longer available, or the pages that are or will still be online but with products that are not available 'at this time'.

Bring in social media, product landing pages, perhaps a posting 'comment' section for customers to review the products (to offer some user generated content), alongside other features like customized descriptions (don't copy the supplier site), features about the history of the product, the origin of it.. etc..

If it's no longer available, redirecting to a products page of similar relation will help keep the client on the site - while also offering various products of similar needs for their use.

Do all this - I and I see a win-win for you

You definately don't want to use a 404 error code, so avoid that at. There would be a lot of 301 redirects after that as Google isn't a big fan of 404 pages and it doesn't help your 'user experience'.

Because your product pages (individually) might be gaining links and resources/mentions/social mentions, etc, from customers as they find products, a 404 would produce a loss in valuable inbound linking juice into the domain.

I would simply keep those pages live at all times, but build on the pages/products description, history, talk about it's features, etc, keep those deeply seeded and index'd pages in the domain. Then when they come back online (if they do) ir provides users excellent content about the product and in parallel works with thier user experience.

If the product after time doesn't return, then just work to find a solution for those specific pages. Perhaps a directory of 'out of date products' that visitors could reference if they were looking or searching for something in particur on that site - and offer an alternative (if available) to them in it's place?

Hope this helps a little. Rob

Thanks, I am aware of this happening... and read this post when Barry did it.. I was just curious to see if there was a way around it.. (for Brand Search)..

When doing a search in Google (US Proxy) - Google is stripping and replacing my functional TITLE with the brand name only (say 'Nike'), but if you do a specific search term like ('buy nike shoes') and see a top 10 listing for my site's homepage, now the title works and shows correctly.

I saw this a few years ago with another one of my company domains, but didn't ask the question as it worked out.

Thanks for any insight..

NOTE: It's not damaging any results, or rankings for the site.. but: when searching for BRAND name of the company, like I explained, it's replacing a optimized title for the BRAND name, and then re-placing it naturally when deep search brings up the homepage and the TITLE looks fine..

Very weird at best!

Thanks, Rob

Really detailed overlook. Nice touching on everything.

Essentially, keep your site design around the "user experience" as this is a post-panda world. Don't overload it with blocks of advertising, breaking up the page, content, layout and user experience. The Keep It Simple (KIS) strategy usually works best for me when it comes to running ads on sites, within the user interface/design.

NEVER use more than 1 block on a site's page as I looks "spammy" and cluttered.. As a user myself, I immoderately click back or out of a site that I find is running more than 1 block of ads. The page just looks terrible.

You might also want to consider A/B split testing of different landing or home pages. This will allow you to rey different layouts to get the best results on both, where the ads perform, and as well as the user conversion model for the sites content and lead generation.

Another note to keep in mind is to reduce the blocks of ads running relevant to the content of the market/site you are working in. Don't run open Adwords capaigns on sites for just "anything" to generate clicks. If your running a bike store website, keep the AD's targeted people in the "bike" industry. Keep the ads filtered and related on your site's side to the market content you are optimizing for.

Remember, in post-Panda, it's the user experience that the quality teams are looking to improve.

Thanks Ryan and Ryan!  I'm just unfamiliar with this command set in the robots file, and getting settled into the company (5 weeks).. so I am still learning the site's structure and arch. With it all being new to me with limitations I am seeing from the CMS side, I was wondering if this might have been causing crawl issues for Bing and or Yahoo... I'm trying to gauge where we might be experiencing problems with the sites crawl functions.

So, for this parameter, should I keep it in the robots file?