Why is Google stripping/replacing my TITLE tag for the site with the BRAND Name only when looking at BRAND level search

[RobMay]

When doing a search in Google (US Proxy) - Google is stripping and replacing my functional TITLE with the brand name only (say 'Nike'), but if you do a specific search term like ('buy nike shoes') and see a top 10 listing for my site's homepage, now the title works and shows correctly.

I saw this a few years ago with another one of my company domains, but didn't ask the question as it worked out.

Thanks for any insight..

NOTE: It's not damaging any results, or rankings for the site.. but: when searching for BRAND name of the company, like I explained, it's replacing a optimized title for the BRAND name, and then re-placing it naturally when deep search brings up the homepage and the TITLE looks fine..

Very weird at best!

Thanks, Rob

[KeriMorgret]

Hi Rob,

Here's a helpful post that Barry Schwartz did about why Google may rewrite your title tags. They do this often, and it includes all kinds of sites, even Apple computer. http://www.seroundtable.com/archives/023139.html.

[RobMay]

Thanks, I am aware of this happening... and read this post when Barry did it.. I was just curious to see if there was a way around it.. (for Brand Search)..