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Ruben,
Knowing your site and that area, I do not think it will hurt you to be New Port Richey; the question is will it help? I would look at queries using the keyword planner in adwords and see if the query difference is worth the work necessary to change it.
Best
Agreed, and frankly to each of you who responded so far, thumbs up (yes, I was tempted too). I read SearchEngineRoundtable and I have to say that Barry has the patience of Job. I would be telling some of those clowns individuals to pound sand. I cannot leave a comment as I know someone who identifies themself as hurky jerky or missedSEO, etc. will say something that makes me want to get involved in the discourse. Thank goodness anonymity on Moz is a bit more problematic and all is more closely monitored as well. (That is not a knock on Barry, he really does a great job disseminating info).
So, in the end, I just shake my head and wonder... "Did you wake up on the wrong side of the bed? Did you just find out you had intestinal parasites?"
Best
I realize this is not a highly technical question, but I just read over the post by Trevor Klein on the new Beginners Guide to Link Building by Paddy Moogan at Distilled. I cracked up when I saw the post had 31 Thumbs Up and 1 Thumb down. I see this regularly on very good posts where someone just had to thumb it down. I wish there was a way that person could anonymously post why they did so just so we could discover their wisdom that we are obviously missing.
It kills me that I cannot find the time to produce such quality work and post it to Moz. I start a ton of posts, but am just too busy with client work to finish them. I finally finished one around ugly directory sites blocking link tracking tools and patted myself on the back for days (Thank you Keri Morgret for your editorial assistance). But, really, is it just that there is someone who woke up from a really rough night and thought, "Why the ___ are all you people so ____ happy?! Arrrrrgggghhhh!!!"
Obviously, there is no correct answer and you are more than welcome to thumb this into hell if things are that bad. Peace.
Thomas,
I did not get something from him but got something from BaseCamp along the lines we spoke of earlier. As to Mr. Fried's comment, " ...if you would contemplate writing off the expenses for his business as this would be something he is doing for charity."
Translated that is, "Why don't you guys pay us to provide it to them and write it off yourselves?" Frankly, If he will take on the CodeCamps and other STEM activities we do, I will do just that. So, I will handle this charity for him. All he has to agree to is taking on all that we do for charity.
Now, where before I could take, "No," I today say why not take BaseCamp and place it ....
I actually find that to be rude. His justification for not offering something to them is to act as if we are asking and we do not do things for various charitable causes. What an ass.
Best
Thanks Keri,
I did not think about updating the campaign. Great help, thank you.
Thanks Thomas, I did get it and the client went with a better alternative through SalesForce. I still think the BaseCamp app would have been better, but they liked SalesForce and BaseCamp offered little to assist them.
Best,
Robert
The chosen account name was a bit of it, but when you then said, " Sure I do shops that cost 10 times that much, because they want custom features that are not part of the stock package." and similar things it appeared you worked for or were the dev for PrestaShop. My apologies on that.
As to the security criticisms of WP, I simply do not see it the way that you do. I also am not aware of any major issues with Magento, rumor or otherwise. I simply think that if you are going to knock something it needs to be very concrete. I have knocked products on this very forum, but I really do strive to be very clear and make it totally "behavioral" (how a system performs or fails to perform) than any conjecture. I do not have the 100s of bot connections and login attempts and I do not have the time to go into a security dissertation regarding our mechanisms. I just do not see that problem. I am sure there are others here who have more experience than mine on WP, Magento, WooCommerce, PrestaShop, etc. I just have not seen the issue in my experience. Nor have I seen it with sites needing HIPAA compliance, etc.
As to my reference to TARGET around your MC/Visa fine statement there have been implied costs associated with lost business and with lawsuits, but I just checked again to be sure and I can find nothing stating that TARGET was fined by MC/Visa. In fact the head of MC said that cards need chips in them right after it happened! Frankly, I cannot find any fines they have paid due to that data breach. Again, using a straw man like fines of "$10K per day" is not a good way to argue. It lends a certain weight, emotionally, to the argument, but nothing real. Your argument regarding MC/Visa fines is a false argument, it is a total straw man. You are implying that due to WP a person would be opening themselves up to huge fines and it is patently not true. It impunes WP and all of the open source developers who have spent tons of time and money on that work.
Again, this is simply about approach. I hope you understand that. So, maybe it is just a bit of really believing in PrestaShop (and trust me that after this I am going to go check it out), I just did not think it was the best way to go about it.
Best
Robert
After posting re the Processor fines, I finished my other project and am returning. On returning, I realize that you are selling a WP alternative and I did not realize that prior: "The PrestaShop one is..." To me, this is not a good thing to do within Q&A and I am even willing to look at your product myself. I just do not think it helps when we sell our own products/services in that way (juxtaposing your product against another). Frankly, when it comes to ecommerce, there are many safe and quality ecommerce platforms. When you make an argument against Magento: "Just a note on Magento, there are a lot of rumors that the CE is going to be discontinued soon, and that argument is a rumor, but you sell a product like theirs, how reasonable is that? To say that WordPress was never meant to be for ecommerce is a bit disingenuous IMO; was Google ever "meant" be in ecommerce? How many things on the Internet are absolutely what they were originally intended to be?
If that is a valid argument, then any offline business that is now online or also online, should not be used as they were not intended to be online.
You may have a great product, but to knock others on a forum like this when you sell that product is not a great way to sell in my opinion.
I hope you can understand I am not against you or against your product; I just disagree with your methods.
Sincerely,
Robert
Prestashop,
I will come back in a few hours and add more re WP security and ecommerce, but I have to say that the last statement stands out: **Most CC issuers like Visa, Mastercard, ect charge about 10k a month for non compliance with PCI standards, that 50% dev cost can be mitigated real quick with a couple fines levied your way. **
This is a strawman argument. I have been processing with MC, Visa, Amex, Discover, and even Diner's Club for 30 years. I have processed over $100 in that time 
In order to get a compliance fine, you are going to have to go well beyond choosing WordPress as your CMS on an ecommerce system. You are going to have to go well beyond someone getting into the system via a login and stealing all the data. Here is the question about it: "What was the compliance fine for Target after losing millions of cards and passwords?"
Name a system and someone with enough desire and time can crack it. I just disagree that his is a reasonable argument for not using WP. There may be others, but this is not one I would use. We build ecommerce sites using WP and I have zero fear of exposing a client because of that. I think too often in our world people recommend against WP because it seems to be the vogue thing to do and we then don't think it through enough.
Daniel,
I like the WP Yoast combo as well. Another choice for that platform is WooCommerce. We have used that on several smaller ecommerce sites quite well.
Best
Artfx
You have started off correctly, I suggest that you also run the site through Screaming Frog and download the data so that you have an idea of what you do have and the responses. When you do the redesign also run Screaming Frog and check page to page - especially if you end up with redirects.
You could do an SEO audit, but it sounds as if you are already clear you have issues. If questions come up in the redesign, ask them here in Q&A and get the pro help you need. If, after all of that, you need paid SEO audit help, you will have heard a lot and be better prepared to interview SEO firms for that project.
I hope that helps you out. Also, Magento is used by a ton of people; you should be fine with it.
Best
Robert
Netviper
I would first offer a simple suggestion whenever someone says, Google doesn't or Google does... Ask them where they read it or saw it. (Obviously, hearing it is not very beneficial.) That said, I politely disagree with whomever said that.
We have clients that are service area businesses and they have a need to be present when someone looks for example for a plumber. So, Houston Plumber and neighborhood A, B, C, D.... What you must do, is be careful regarding local and how you set it up. Do not go out and get UPS addresses, virtual addresses, etc. for these communities. You should have one location for each real address that is a business address that your client has. If they only have one in the city, that is it. Make sure that Name, Address, and Phone is always the same. IF you are going to want to use a different phone number for a given community (typically for tracking purposes), make sure you do it as an image on the web page, no HTML and no alt text with number, etc. Forever (or until things change) you will have the same NAP for the entire city unless it is a tracking number that is not crawled.
For every page you create for a community I suggest the following. Go shoot some photos or have them shot, etc. using a camera or phone with GPS and use one or two of those on your page. Talk about that area and the business and as best possible, try not to make every page the same. Find ways to add a paragraph or two that are real differentiators for that locale.
Doing this, you should have some success with meeting the needs of your client.
Best
Robert
If I had a choice between the two, Yext and MOZ, I would choose MOZ based on TAGFEE reputation alone. You have to understand with any of these services, they are a paid service and you get what you pay for. If you are not an SEO professional doing Local as a big part of your practice, these services help a lot with basic local citation placement. With Yext, there has been a lot written about them removing citations if you cancel which, IMO, is a very low rent tactic if true.
We are an integrated marketing firm heavily invested in SEO and Local. We cannot provide low cost options because our clients demand a lot more. I get that there are companies that don't need our level of service and for them, I would recommend MOZ Local because I cannot see a time when MOZ ceases to be TAGFEE. TAGFEE is more of their brand than MOZ.
Best
I just looked and....Out of the top 100 pages by views, 90/100 have decreased load time by one half. Pretty serious stuff there. 10 have increases of like 10 to 30% but nothing alarming.
Best
Our intent is to subscribe to pro, go with the lower option $5 per month on less critical sites and the much higher options on critical high performance sites. I really appreciate the input and time, I am glad I had one last good answer to give.
All the best,
Robert
I forgot to post before I hit good answer and it wiped out my comments. Thanks for the detailed response. I will show our info to our head of dev.
Best
jStrong,
Thanks for the info. I think responded to both you and Prestashop at once, sorry. I like the security features a lot given some client sites are fairly sensitive.
Best
Thanks so much for the help here. That is the other piece that we liked about what we saw in the initial tests - security. Here is the data (sorry a bit redacted due to confidentiality needs) from our head of development. It is a reasonably large site with quite a bit of traffic over a short time interval ( a few days)
I appreciate the info re cookies, I will have to look into that as there may be client concerns. Great help!