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Page Authority is based on the links pointing to the page. There are only a handful of links on the web which point to your de.* version of your site, so it wouldn't have any independent Page Authority. Now, my guess is that MozScape simply does not currently project PA through to all of the hreflang variants. I am double checking on this now and should have an answer for you soon.
It appears that Google is indexing your homepage but simply not keeping a cache. I checked and there doesnt appear to be anything in particular that would prevent Google from caching your page.
It is interesting to note that the larger pages on your site in terms of HTML, like your home page are not cached. Maybe that is the issue. I am making a guess here, but I bet if you get rid of those giant base64 encoded images and instead load them externally, you will get your homepage cached. Give it a shot.
Here is Matt Cutts talking about this very issue. And here again. It is the closest thing we have to an answer.
I think the reason for the "first link counts" is really an extension of an understanding of PageRank. Let's say a page has 1 outbound link. It gets 100% of the value passable by that page. Now, let's say the page adds another link, but it is the exact same link. Now, each link gets 50%. The sum total is 100%. It is as if the 2nd link were never added. But, this calculation changes depending on the other links on the page. Let's say a page has 2 links on it. One to you, one to someone else. 50/50. If you get another, you jump to 67/33. Slightly better. As the page increases in number of links, your additional link approaches a doubling of the first link's value. So on one end of the spectrum it is valueless. On the other end of the spectrum it doubles.
The other question is whether anchor text is counted for all links. Some experimentation indicates that only the 1st anchor text matters. This might also indicate the selection / extraction process mentioned in #2.
That all being said, I think I agree with Matt Cutts on this one. This is such a small issue that you really should focus on bigger picture stuff. It is interesting, yes, but not particularly useful.
I hope that helps!
Beyond Page 1, the amount of fluctuation in SERPs is far more volatile. That Google is showing one or the other, and that they vary in position, could be any number of things...
1. Google trying to determine which of those two is most valuable to the user.
2. Google building search results pages with fewer ranking factors (ie: less precision) which would make 1 outrank the other
3. Google split-testing different ranking models on results after page 2
There are any number of explanations. However, once you eclipse page 1, you should expect to see growing stability (ie: Google ultimately preferring 1 page over the other). Your best bet now is to continue white-hat strategies that promote your home page over the pricing page, assuming that is your preference, until you move to page 1.
Hope that helps!
I believe you can geotarget subfolders inside GSC, but you will need to set up each subfolder as a separate site inside GSC. Google has some tips here that might be of help. I would also consider using meta language tags as well.
Google likely ignores all of these meta tags. They are most certainly not providing any meaningful rankings improvements for the competitor's site. That being said, they are clearly paying attention to SEO (why would they add superfluous tags unless they thought it was one more thing they could do to improve rankings). I would spend some time looking more into their backlinks and content quality/quantity.
I've seen good things from Nearby Now. Any platform that helps you get genuine, timely, local-specific reviews is going to be beneficial, and Nearby Now seems to do that particularly well.
Hi Becky, thanks for your question...
1. The DA of your domain shouldn't really have a huge impact on brand searches. Also, that 2 point loss is fairly insignificant. I would be highly surprised if that were the culprit.
2. Panda does not impact Domain Authority
3. There was no major update in August of 2015, although display may have changed.
4. Was it specifically your brand name? Or a group of brand related keywords? I see images, a side knowledge panel result, etc. that may have impacted you, although probably not to the tune of 1K+ visitors.
This is a great question and not easy. I would love to hear some others chime in. My guess is that splitting the pages immediately would be the best. Yes, you would lose the ability to do the change of address, but that really isn't essential. At the beginning, I would keep the content as similar as possible if not identical after the transfer (of course with different internal links).
The two sites you presented are wholly different cases...
1. Sorry, but m2beveiliging.nl was hacked...
Look at the backlinks you are receiving. They point to pages like...
http://www.m2beveiliging.nl/aysg/kaa3g0wy.html
Which no longer exist. But if we check the Google cache, we can see they are filled with
The content translates to ... "Adidas soccer spike type, Adidas spike baseball order non-standard-size Free Shipping!"
2. http://www.keukensduitsland.nl/ on the other hand received a ton of directory links. I dont know if you, an employee, or the client themselves did this, but is doubtful that it was intended to be malicious. All of these directory links originated in the last few weeks, matching up with the search in referring domains and links.
Hi Mick,
The first thing to do is always verify the ranking change. Open up an incognito window in Chrome, search the term and see if it has dropped there as well. Google fluctuates quite a bit and sometimes ranking shifts are ephemeral and will return.
Second, we do find that there is far more fluctuation beyond page 1. Whether this is due to cruder metrics, lack of stabilization by engagement metrics, etc. is unknown, but what is certain is that greater fluctuation seems occur the deeper you get in the search results. I would not be highly concerned with this rankings loss at face value.
However, there are some things you can check.
These are just a couple of the first steps you can look at.
Good luck!
I can't begin to describe how awesome the Big Data team has been in nailing things out and all the surrounding support provided from across Moz. Things are definitely moving full steam ahead. Great work!
Moreover, we have seen up to a 3 week lag between the time at which Google crawls a page to discover a dropped link and then actually removes that link from GSC data. So, basically it works like this...
1. You remove link from page...
2. Google re-crawls page... (can take hours to months depending on frequency of re-indexing by Google)
3. Googel removes link from Google Search Console (can take days to 3 weeks)
I doubt, but hey, if you are in the computing industry maybe it is worth the good will..
https://www.google.com/search?client=opera&q="become+a+mirror"&sourceid=opera&ie=UTF-8&oe=UTF-8
For the most part, it is simply webmasters choosing to support open-source projects. Some might be trying to use it for the free backlink from apache.org, which is a fairly powerful site, but I doubt it does them any good (especially if they block the folder with robots.txt and there are no links back to the primary site)
1. The anchor pages aren't going to be indexed separately. If you are lucky, you might get a rich snippet from them in the SERPs, which would be nice. You can see an example of this if you search Google for "broken link building" and look at the top position.
2. Google likely has a crawl budget for sites based on a number of factors - inbound links, content uniqueness, etc. Your best bet is to make sure you have a strong link architecture, a complete and updated sitemap, and a good link profile.
3. Google can't index the whole web, nor would they want to. They just want to index pages that have a strong likelihood of ranking so they can build the best possible search engine.
Seeing as you already enjoy 2 top 10 rankings (the profile page and the home page), it is going to be difficult to secure much more as you are fighting against Google's domain clustering algorithm (Google doesn't like to only show results from a single domain, they want some diversity). However, ranking #150 does sound a little crazy.
I noticed a high % of inbound links to that page have been nofollowed. The primary link source was a pr newswire release (https://www.hungarianbiotech.com/gate/v3/news_details.php?news_id=80137&page_id=?next=1641)
Sounds like this page needs some decent links. Are there any organizations, charities, etc. which he is a member of that would offer a link to his profile?
If your tag pages only aggregate content and provide no additional content, the best bet is to use the meta robots noindex,follow tag
This will tell Google to not index the content of the page, but to follow the links on it. If you use the canonical tag, but the content is sufficiently different from the page to which it is canonicalled, Google can choose to ignore it.
This is going to be a difficult industry because of the sensitive nature of the services. If I were you, I would focus on the reconstructive side of the business. This is where you will get links and, hopefully, some of that link value will flow through to your other product lines. You have a couple of options then...
Charity: This one is obvious. The client should be actively engaged in the charitable community, building relationships that help connect families, friends, patients and, ultimately, funding to charities. Your client should constantly be running charitable events, fundraisers, etc. that serve the public good - it does good and gets lots of attention.
Medical Content: I think there are two basic options under this
Broken Link Building: There are quite a few opportunities here. You can re-create and improve on missing breast cancer content. Make the content great, then reach out to every site that used to link to the old broken page and tell them to update to your link. If you havent read it yet, take a look at The Broken Link Building Bible for more info...
Resource Page Link Building: Once you have created these high quality pages, you can start reaching out to every health and cancer research page. There are tons of pages on the Internet that organize links related to resources for patients, survivors, friends, family, etc. related to breast cancer.
Hopefully this will give you a start.
