What are the best practices for geo-targeting by sub-folders?

[Rhythm_Agency]

My domain is currently targeting the US, but I'm building out sub-folders that will need to geo-target France, England, and Spain. Each country will have it's own sub-folder, and professionally translated (domain.com/france).

Other than the hreflang tags, what are other best practices I can implement? Can Google Webmaster tools geo-target by subfolder? Any suggestions would be appreciated.

Thanks

Justin

[rjonesx. 0]

I believe you can geotarget subfolders inside GSC, but you will need to set up each subfolder as a separate site inside GSC. Google has some tips here that might be of help. I would also consider using meta language tags as well.