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Just get those keywords you're trying to rank for somewhere naturally on the page - within the text, headings, alt text, etc. So long as doesn't look keyword-stuffed.

As always, Google thinks it knows best. What's new? lol

Good luck!

It's definitely worth asking about that canonical link. If they are nice, they'll add it - and I've personally been lucky with that before. If they were "nice" enough to credit you for the blog post and link to the original source, then they should be fine with adding it.

In your Moz Analytics, if you click on Link Analysis from the Links section in the sidebar, you will see the Top Pages by PA tab.

Clicking this will show you a table of your Top 50 Pages by Page Authority, sorted into Page Title, PA, LRDs, Total External Links and HTTP Status. You can also export this to CSV for your own records or just to suit your own preference of data browsing in an application of your choice (Excel, Google Sheets, whatever).

Hope that helps!

EDIT: This might be easier...
https://moz.com/researchtools/ose/pages?site=YOURWEBSITE.COM&sort=page_authority&filter=all&page=1

Congratz on the publicity! Those are some great links!

Unfortunately though, Google may be ignoring them because they contain the tag rel="nofollow" which basically tells Google (and other search engines) not to follow it. The Daily Mail one definitely does, so I would check the others too. Many big publishers will nofollow external links, as they can't "vouch" for what they're linking to and don't want to risk the association.

Though the mention of your site, even with a nofollow link, isn't without benefit to your website! The Daily Mail one alone has a page authority of 51 and a domain authority of 94, so being linked to from there is impressive. It puts your website in a "good neighbourhood", so to speak. But just not as SEO-effective as it would have been if it were followed.

If the link doesn't contain the rel="nofollow" tag then it doesn't matter if the link was added after Google first indexed it. If Google crawls the page again, after the link was added, it would count it.

This sounds like to me that it would depend largely on the website/business. Great if you have interesting content, even if it may look a little automated but potentially followers might appreciate being able to keep up to date with the website in this way, but if you're a b2b ecommerce website with no blog in a "boring" industry... would it be better to have a Facebook page to have a place on Facebook but no activity and no followers, rather than a seemingly active Facebook page with no followers?

There have been many people this week reporting huge drops and fluctuations in their websites' DA and PA. This has been put down to the recent updates with Mozscape and how it is calculated. Rand explains it quite well in this post: https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores

Any drops in DA and PA don't necessarily mean that your website and/or link profile has decreased in quality. Which is why it's always recommended to compare your DA/PA metrics against your competitors rather than against your own website's historical metrics to get a more accurate view of how DA and PA updates are affecting you.

To add to this, and briefly explain why it's bad practice to have two versions of the same page available: basically, having the two versions will negatively affect either of them ranking due to the duplicate content. They are cannibalising each other. There should only ever be one URL version of any page on the website. So you will also want to redirect /index.html or /index.php to your preferred homepage URL also. And make sure that you either redirect non-www to www or vice versa sitewide - not just on the homepage.

You're more likely to get advice if you created your own question than hijacking someone else's, since it's a completely different question. Good luck!

I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be?

The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...

Google will still crawl and follow links on a page that has the tag "noindex" so long as it doesn't have the tag "nofollow".

"nofollow" will tell Google not to pass any page authority / link juice. But if the page is just noindex'd, then Google will still pass link juice.

To be honest, I tend to take Moz's page optimisation tool with a pinch of salt. In my opinion, it's great for bringing things to your attention, but shouldn't be taken as gospel. It's up to you to use Moz's suggestions for improvement, and consider each point for yourself and whether it actually does need attention or not. If you're still unsure, just try it out and play with it, watch carefully for its effect and reverse should you need to.

I'm seeing that URL as being indexed in Google. Do you have any other examples?

This is great advice. And don't forget in Search Console (Webmaster Tools) under Crawl in the sidebar you can use the URL Parameters tool to tell Google which parameters are used to paginate. You're directly telling Google then that that's how you would like those pages to be seen. In addition to using rel="prev"/"next".

Internal redirecting link?

As in, the backlink is followed but goes through a redirect to get to your page?

A 301 will still pass all link juice, minus a few drips in the process, to your website. But if the link goes to a redirect link, then the link juice will be from whatever authority that URL has rather than the URL of the page with your link.

e.g.

Profile > Redirect Link > Your page

So any link juice from the 301 will be from that middleman there (which might be of lower quality), rather than directly from the profile. It will also take a few crawls for Google to recognise your page as being the destination that should be "credited".

If it's a 302, then it won't pass any link juice.

I'm not sure what you're looking for exactly. Examples of what a good roofing contractor website looks like in terms of design? Or of SEO? Are you looking for a roofing contractor specific CMS?

If you're looking for a good website in terms of SEO, just google for roofing contractors in your local area and do some competitor research. Find which local competitors are ranking the highest and explore as to why that could be, cross referencing with your existing knowledge (or notes) on local SEO ranking factors.

If you're looking for inspiration for design, the process is pretty similar except you can Google more broadly outside of your local area. See what sort of designs suit the type of business, and which ones stand out the most to you. If you have no experience with creating websites and want a cost-effective alternative than getting a web designer in, I would recommend Wordpress as a user-friendly CMS with plenty of free and premium themes to get you going.

Hope that helps.

If you do a site search for the URL (just search in Google: "_site:http://www.thefader.com/2017/01/09/lil-wayne-best-rapper-alive-rap-millennial-grows-up-essay_" - without quotation marks), you can see if it's indexed in Google.

The first URL you gave was indexed for me. But the second one doesn't appear to be.

I like http://tools.seobook.com/general/keyword-density/ personally.

I completely second this. I can understand that if a number of users requested paginated rankings, then you were right to implement it. But not everyone enjoys working like this and I find it incredibly annoying having to bounce around between pages, and don't understand why a Show All option isn't available for the rest of us.

Why do the rankings have to display in one way or another? Why not let everybody be happy with options to view the rankings paginated or a Show All?

All well and good for Analytics data, but OP is referring to Webmaster Tools spam.

Any blog posts or solutions on Webmaster Tools / Search Console spam in Search Analytics?