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Considering the similarity in search intent, I think it would be a bad idea to produce multiple pages each targeting one of your keywords. I'd try and get them all on that one page, using different variants of the keywords on the single page and structure it into sections with headings that would be helpful for the user. If that one page is already ranking well for all three terms, it can easily just be improved. Rather than creating more pages and have them all competing against each other for the same keywords - and effectively sabotaging themselves.

Especially with recurring events, duplicate content also might be causing you issues down the line. You could always delete the events which are older than 12 months, and 301 the old event URLs to the current or upcoming ones. This way, you won't have duplicate content issues with recurring events, and searchers won't be landing on outdated events.

Unfortunately, there is no way to mark up your website to display sitelinks in search results. Google will only display them for reputable websites if they think that these additional links to pages within your website are useful to the user's search query. Can't really do anything else, I'm afraid. Apart from demote pages in Search Console that you don't want to appear as a sitelink. Other than that, sitelinks are a little out of our control....

I'd recommend checking this out for LD-JSON Schema examples for location pages for local businesses:

https://developers.google.com/webmasters/business-location-pages/schema.org-examples

https://developers.google.com/webmasters/business-location-pages/

Check out branchOf schema and how Google recommends structuring your location pages for different store locations and departments.

Hope that helps!

There's no way really to get an accurate insight into the referral traffic that your competitors' get without actually having access to their analytics. But you could probably get a good idea by taking a look at their link profile using Moz's Open Site Explorer and seeing which of the websites have high authority and user engagement, and make educated guesses from there which links get them the best traffic.

I've had this with a couple of clients' websites recently. What worked for me was to (in this order):

1. Ensure that the landing pages are well optimised for the target keyword.
2. Anchor text from other pages, including homepage, of the site make use of keyword.
3. Build a couple of good links to each landing page.
4. Watch and wait for landing pages to start climbing position a little in SERPs, even if not overtaking the homepage.
5. De-optimise the homepage for the product variant keywords, keeping it broad only.

It seems too simple and straight forward, but this has worked twice for me now. Hopefully it works for you too. But I would be careful not to de-optimise the homepage if the landing pages are nowhere near within sight yet in the SERPs.

As a frequent user of Fetch as Google, it's handy to get some pages indexed as quickly as possible into Google or to update how Google is seeing a page. I've seen absolutely no negative effects from speeding up the indexation process like this, but there is a monthly limit. (But, unless you're going HAM on it, you'll likely never reach this.)

You'd use alt text on an image link, but not text. Alt text is the text that would display instead of the image if the image isn't shown for whatever reason (e.g. for the visually impaired or for those who prefer to browse text-only). Title text is the text that displays when you hover over something. You can use it in addition to the alt text, but it would be the title that displays when you hover over the image.

I'm sure all three (alt, title and anchor text) help Google to learn what a link is all about.

My Keyword Explorer is showing 15,000 keyword queries available. If this is correct, then this is awesome. I especially love the SERP analysis. Great job, guys!

This is fine too. But when landing pages have a much higher conversion rate than the homepage for its target keywords, than naturally you will want the landing page to rank instead of the homepage. And in some cases I've found, as soon as the homepage is out of the picture the landing page is able to rank higher for the query than the homepage ever did.

So how much effort, if any, you'd put into doing this should be evaluated on a case-by-case basis really.

Even a couple of years ago, I would have told people that they don't _need _a Facebook page for their business if they don't plan on posting regularly and don't expect many Likes.

In 2016, has this changed? Is it weird now for a business not to have a Facebook page, even if it's not particularly active? Is it just widely expected now for every business to have a Facebook page? Even if it's just used for brand awareness/visibility or as a popular directory listing simply to occupy more results on the first page for a branded search?

You may have built a good foundation for ranking with the keyword optimisation, but likelihood is that many of your competitors have also built a solid foundation in terms of SEO. You need to build on top of it, and for that you will have to do your own research into what's next after you have done the initial on-site SEO. It's not really something specific that can be answered. You want to look into building your domain authority.

It may also be that the keywords you are tracking are far too competitive for you at this stage, and you need to think smaller or more longtail.

I wonder whether Moz would count your social profiles in the website schema as links? Because then you wouldn't need to get rid of the official Facebook and Twitter buttons (if you don't want to).

All you'd need to do is chuck this in your code:

If Moz are just checking the source for the links, maybe that's all they'd need. And Schema is always good

Depends on the frequency at which Google crawls the site. If the improvements are all on-site then you wait until Google next crawls the site, and you should see your rankings improve, or you can request a URL fetch and submit to index via Google Search Console to prompt Google to crawl your site asap. Then you can see the position changes that very day - sometimes within minutes, sometimes within hours.

If the improvements made were off-site then the same applies, except that you can't request Google's Fetch URL tool. You just have to wait until those sites get crawled, and see what happens. Depending on how frequently Google crawls that site, it could take hours, days, weeks or even months.

From a user standpoint, you should definitely roll back the old dates. Otherwise, it's going to raise suspicion as to why they've all been published on the same date and for current event articles, having the wrong date is not helpful at all for those who are looking at the relevant time frame.

If the content was updated, on the other hand, then it's worth updating the publish date on the article to the date it was updated. And the article will probably be all the better for it, in terms of SEO!

However, as it is, I don't think it's going to have any noticeable effect on the SEO to have the dates as they were or as they are now. But think of the users.

Unfortunately you'll have to wait for the next Mozscape update to see the effects of your changes in Open Site Explorer.

Next update is scheduled for 9th December.

I'd avoid adding the location in the URL if you only work with those services for a single location. It looks messy to the user, and can look spammy to Google. And it would save you from having to change the URL and set up redirects, if you need to remove the location keywords from the URL at a later date in order to please the Big G. Optimising for location within the content, title and meta can be easily tweaked with time. Tweaking URLs can be a lot messier.

This is becoming disgustingly common.

The only thing I can suggest though is to Filter Queries Not Containing "privacy: your email address will not be shared" (or whatever) to get all those search queries removed temporarily from your Search Analytics. But it's a nuisance to have to do it every time...

As for preventing it in the first place, I'm not sure what you can do. The spam isn't targeting your website, it's targeting a search query. I don't know what you could do really to prevent being indexed for a particular search query.... What's your average position for these weird queries anyway?

Really interested to see if anyone can provide an actual solution to this.

Moz's page on what Page Authority is:

https://moz.com/learn/seo/page-authority

Hi Bob,

The URL that displays next to the keyword and ranking will be the page of your website that ranks highest for that keyword. This isn't always necessarily the page that you want to be ranking, and may commonly be the homepage instead of the target landing page. You will have to use your own insight, data and SEO skills to decide whether the target landing page should be ranking instead of the homepage - and strategise a way to optimise your landing page and deoptimise the homepage for that keyword.