For urbandazzle.com:
Well, I can see that you have thought about some basics, e.g. making a clean structure in the menu and categories (you should remove the .html suffix if it is possible).
A clear issue that you should be aware of, is duplicate content. I can see that you are using Magento and with my personal experience with Magento is that you easily create duplicate content with your products.
Check to see if your products are appearing in multiple categories with different URLs (just briefly looking at the sites did not pose any issues), and especially with featured products.
I can see that the products I looked at, did not include its own category and was placed closest to the root domain: http://www.urbandazzle.com/divider-container.html. That is great and follows best practices, dealing with a lot of products like you do.
When you are sure that DC is not an issue, I would look at the performance of the site. Using different tools, the load speed was quite high. Are you using a CDN or compression methods on your static files?
Take a look at:
http://tools.pingdom.com/fpt/#!/cJJ3p6/http://www.urbandazzle.com/ and http://gtmetrix.com/reports/www.urbandazzle.com/r910gWNk
For gobol.in it is almost the same walkthrough. When dealing with a massive index of products, you must make sure that each product is unique.
If you want to rank for a certain product, each product must have a unique URL and proper content.
Another thing, how are your users behaving on your site? What are the conversion rates and could you leverage UGC in terms of reviews and video?
These are just some of the things on top of my mind, that I think you should take a look at.