Welcome to the Q&A Forum

Hi Christopher,

Just to add on to Vadim's suggestion, if you wish to disable attachment pages for your previous posts efficiently, you can install plugins to redirect attachment URLs to parent post URLs. This will reduce the chances of visitors going to your attachment pages unnecessarily.

One of such plugins is Wordpress SEO by Yoast, and the relevant option can be activated under the Permalinks tab. This post should be useful for you too: http://www.wpbeginner.com/wp-tutorials/how-to-disable-image-attachment-pages-in-wordpress/

My recommendation would be to highlight any differences between this integration and your original app in the new landing page (e.g. feature comparison chart, pricing differences, etc). You can then provide links from the new landing page to your homepage when mentioning features of your original app. This would reduce the chances of having duplicate content, while maintaining a new landing page specific to the integration.

Comments made using Facebook Comments plugin can be indexed by Google, so akin to the default comment box, they are all considered as User-Generated Content and treated as positive social signals towards the SEO of the page. An advantage I can see from using Facebook comments is that users can share comments they made on their own profile, thereby exposing your comments to more people and encourage more people to comment on your page.

I'm not entirely sure if Google indexes all the Facebook comments made, or only the top comments. If the latter is true, it is a good sign since only popular (or quality) comments will be indexed as part of your page.

From a UX perspective, infinite scrolling will only work on certain type of sites (e.g. sites with lots of user-generated content that are short and concise). If users are expecting a never-ending list of info, such as Twitter, Facebook, this will be a good idea.

However, for an ecommerce store, infinite scrolling may not be ideal. What the end-users want is to obtain the most appropriate result, rather than a variety of results. Using infinite scrolling in this case will be counter-productive instead. Users may be put off by irrelevant results and may feel difficult controlling their experience on your store, amongst many other reasons.

There are reasons why Google has not implemented infinite scrolling for search results yet, and you should take these into account. Here's an article that may be useful to you: http://www.searchenginejournal.com/reach-a-definite-logical-end-using-infinite-scrolling/64008/

Hi Rachel,

If you're planning to put an About Us description with relevant links, with the aim of driving visitors to your product pages, I would recommend you putting it somewhere above the fold instead of putting it in the footer. The footer is the last thing the user will see when visiting your website, and is probably a better place to put links which are less important.

An exception to this I can think of is if you are running a blog where the latest posts play a more important role. In that case, putting an About Us description in the footer (e.g. Copyblogger) will be wise.

I have to agree with you on making this move. Content that doesn't contribute to the quality of your site and receives minimal traffic should be removed. Besides ensuring the redirects are set properly, you can evaluate if these old content do actually make good material for future writing. It would be a waste to just delete them without any second thoughts. Some snippets of these old content can still prove useful and be spinned into new articles once you elaborate on them.

Using Yotpo to support reviews is definitely a good way to maximise the potential of user reviews on your eCommerce store. Rather than letting your customer reviews sit as secondary content on your product pages, you can share them on your social media profiles since consumers place a lot of trust on user-generated content. Moreover, given the number of "fake reviews" out there, it would be a good idea to verify if your reviewers are actual buyers.

I have recently written a review with regards to harnessing the power of customer reviews, with special mention to how Yotpo can help eCommerce retailers in doing that: http://blog.referralcandy.com/2013/08/13/yotpo/

Hope that helps!

I think it would be a good idea to redirect your select-location page to your new homepage. You will be able to take advantage of the link juice obtained, before Google re-indexes your pages. Moreover, doing a redirect is better than directing your visitors to a 404 page - they will be annoyed with the latter and likely to leave your site immediately.

If I may suggest, start with stripping the date from your URLs and 301 redirect them to the updated URL.

As for your content, ensure you have headings such as "The definite guide to ..." / "The 2013 guide to ..." to signal to visitors that your content is updated. You can also try " ... (Updated Aug 2013)" in your header. Updates should be summarised and listed on the top of your posts so that visitors immediately know that your content has been regularly updated.

With that, the date snippets in SERPs will not appear to be old, and may in fact help to establish the authority of your post, since the post has been created a few years ago and has been regularly updated.

With regards to having lots of old unanswered posts that are of low quality, it will affect your SEO as I see it as "diluting" other strong content you may have in other threads. However, before deciding to delete them, you should look through each of them and judge if they are really of no value (e.g. spam posts).

Answered posts with useful information should definitely be kept. As for unanswered posts, if the question is still relevant and worth answering in your opinion, you can perhaps "bump" it up and recommend forummers to reply. It would be a waste to delete thoughtful questions. This way, you can tap on your old content to generate more discussions within your forum.

Hope that helps!

If I were you, I would certainly consider using image posts to generate maximum traffic. Image posts have been proven to generate more engagement than average posts in a study by Hubspot. In the case of a hotel reservation site, an attractive photo of the hotel would certainly catch the attention of people looking for accommodation for their travels.

Instead of uploading photos and descriptions of all 500 hotels at once, you should space out your posts. Featuring 1 or 2 hotels per day would be a good start. This way, you would have enough content to last you for several months and generating a constant stream of content will keep visitors coming back for more.

On top of image posts, you can also consider sharing thoughts and links to travel-related topics (eg. luxury travel since people booking hotels tend to have higher travel budgets). Giving offers for particular hotels or holding contests would also generate more engagement amongst your followers, since people are naturally attracted to deals and discounts.

Hope that helps!

On top of creating a content page and organising the projects into various categories, you may want to consider featuring the best few projects in the main page. You would want to impress visitors the first thing upon arriving at the portfolio, and having over 100 project links of various types won't be a good idea.

Not to forget, don't overcram the main page with project images. As the saying goes, "less is more". A select few projects images will be enough to attract interested visitors and they would naturally delve deeper into the portfolio through the links and categories.

Hi pikka,

I believe there is no fixed rule for the name of the subfolder. However, it would be useful to keep it consistent (es-es, en-gb, de-at) and short. There's a question previously on Moz that dealt with this: http://moz.com/community/q/best-url-structure-for-multinational-multilingual-websites

Hope that helps

There are varied opinions with regards to using CDN for media. But the general rule of thumb is to use CDN only if you have a massive number of images or media on your site. In that case, using CDN will certainly increase your site load speed, and as we know, loading speed is a ranking factor for SEO. However, if you do not have too many images in your site, setting up a CDN shouldn't be a priority of yours.

Even if you were to set up a CDN, you should take note of how to set it up properly on a self-hosted sub domain. Here's a guide that will be relevant to setting up a CDN: http://seo-hacker.com/implement-selfhosted-cdn-site-speed/

Hope that helps!

If you are referring to a category page such as the link you provided, I would go for:

H1: Product Category

H2: Product Names

You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under

or

.

This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm

As of now, using latin characters for URLs is still the popular choice for international sites, as non-latin characters in URLS is still not yet widely supported and recognised. Since we do know that keywords in URL is a ranking factor (albeit not a huge one), it would be wise to stick to latin-characters for now from a SEO perspective. Moreover, it would be much easier to type and recognise a URL with latin characters rather than the one given above.

The best strategy for now is to ensure your page titles contain the keywords (in thai) that you want, since the page titles is going to affect click-through rates much more than localised urls.

Here's an article that might be useful in your case: http://searchengineland.com/should-you-transliterate-your-brand-for-international-seo-130966

Hope that helps!

It doesn't matter whether you use WWW or non-WWW, but what matters is to use only ONE of them, and redirect the other to the one that you are using. Even if you may face a slight fall in rankings, you will want to consolidate your SEO juice in one domain, which will beneficial in the long run.

One good way to start obtaining quality backlinks is to look for blogs or online magazines related to your niche and guest blog for them. Of course, you should be ensuring that your guest posts contain relevant and useful information, not just another method to promote your product, otherwise Google may just treat such backlinks as link-farming.

This article on guest blogging might be of interest to you: http://searchenginewatch.com/article/2194396/How-Guest-Posting-Propelled-One-Site-From-0-to-100000-Customers

Another method which can potentially be explored is the idea of "collaborating" with other ecommerce stores that are related to yours. For example, since you are selling equestrian products, you can collaborate with stores that are selling health products for equestrian riders (not sure if there's such a thing, but it's just an example). You can have a mini-entry below your product pages that goes "Looking for health products to go with your training? Check out Shop B to complete your equestrian experience."

Likewise, if Shop B writes the same about your shop, you would be able to receive a backlink from their store. Better still, consumers coming through that backlink will likely fall within your target audience. This becomes a win-win for both stores.

Hope that helps!

If you believe your old site does not have much SEO value and a rebranding of your company would help, I believe it would be a good idea to go ahead. However, you mentioned that you plan on going into social media and content marketing. In that case, roidirectmail.com may not be a good representation of the services you are offering? roisolutions.com or the original site name sounds like a better representation to me.

Even if your old site does not have much search traffic, you should consider doing a 301 redirect of your old site to the new site. You would want any possible visitors to your old site to be redirected to your new site, and not be lost in a sea of 404 pages.

Too many internal links is no doubt a bad thing which should be corrected as soon as possible. While there is no magic number you need to adhere to, you will want to keep your internal links to as small a number as possible. The main reason for this is because the more links you have, the lesser pagerank you are going to pass to each link (read more about that here: http://moz.com/blog/how-many-links-is-too-many).

Find out where does all the internal links actually link to, and decide which ones you don't want to pass link juice to and eliminate those links. If all these internal links are a result of your CMS, you might want to consider changing to another CMS.