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A friend of mine, working for a child daycare center, experienced the same issue lately. Seems like some flaw in the Google system. Hope this has been resolved along with the major Google Local Business Center update.

Hmm I wonder what's causing that. Have you tried reaching out to Google's Analytics support=? While I haven't had that issue specifically, I've had other data sync issues, like the name of Conversions. In those cases, I've been told A) try resetting the connection between the 2 accounts, and B) sometimes there's a delay and it takes 48 hours to correct.

Hi Mark, Thanks for your answer. I'm quite blank when it comes to php, so I guess this might be a good reason to dig into it :). Although the php approach makes it very powerful in terms of dynamic display criteria, I think this could be quite a pain to configure & maintain in case of multiple campaigns with a multitude of (product) pages. I'd like a solution where I can assign certain page elements and site sections to show content in a placeholder based on several campaign criteria, including date, time, geography, referrer, keyword, etc. Running the same campaign on several sites would be even better (we have 18).

Hi Simon, Thanks for your tip. That could very well be the case here, although I need to know for sure before I settle with this interpretation. Take this search for example: https://www.google.nl/search?q=opleiding+veiligheidskunde&aq=f&oq=opleiding+veiligheidskunde&aqs=chrome.0.57j60l3j62l2.5126j0&sourceid=chrome&ie=UTF-8 I searched for "opleiding veiligheidskunde" and it should be an exact match with the actual page title. Though Google shows only "Veiligheidskunde" in the SERP, which can't be argued to be a better match than "opleiding veiligheidskunde". On top of that we've gone down from pos. 4 to 6 in the past couple of weeks for this keyword. That's why I'm concerned that Google not only displays another title, but our rankings are also influenced because it's not an exact match anymore.

Hi David, Thanks for your advice. I know, also have a pro account there :). But it's only aimed at traffic and rankings and doesn't cover eCommerce for example. Pieter