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It has definitely helped our traffic, we receive a few more visits on the back of articles we've promoted from businesses who are informed about the products but maybe hadn't considered before. We just have the one person managing our social media - scheduling apps/websites will be a great help if there's only yourself managing it. We personally use Hootsuite, you can schedule your social media posts for the week if you're struggling to manage to post at particular times/consistently throughout the week. Another key thing about Twitter is, Theo Paphitis has a competition every Sunday where he will RT 6 businesses which expose your business to his 505k followers and offers a link on his website (DA 48). Just something to consider - we haven't yet won it but we speak to a few businesses that have! 
http://www.theopaphitissbs.com/, definitely worth a look in as I've heard people do receive a lot of traffic and exposure to new customers by this!

Thank you! We exhausted our options for writing about our products and we found we didn't get as much traffic from our product posts so we decided to consider what our customers would like to read and what content would help us get more links. Inspiration came from looking at the type of content that our customers wrote and finding out how we can adapt it to feature our products. For example, the pub's post mentioned previously, I found an article which talked about health and safety in pubs during summer and adapted this to be overall preparing pubs for summer where we can feature our PVC strip curtains but also link back to the article that originally inspired the blog!

We aim to think outside the box to distance ourselves from competitors but also offer helpful information - it takes quite a lot of research on the sectors but is generally well received on social media!

We are a PVC strip curtain manufacturer, so on social media, we try and find angles that will interest our customers without being too much about sales all the time. Twitter and LinkedIn work best for us at the moment but we do have a platform on Facebook and Google+, it's a good idea to get involved with people in a similar field who aren't competitors as we try to speak to other UK manufacturers to try and build followers. On Twitter, try and get involved in the # hours (#madeinbritainhour, #ukbizlunch, #ukmanufacturinghour etc) as a way to introduce your business to the community. What we find works best for us, as we are limited on the products we can talk about, is focus on creating content (most recently we posted an article about preparing your pub for summer - including PVC strip curtains in the article) and targeting whoever posts #pub / groups on LinkedIn that are in that field.

https://www.diygenius.com/10-free-online-courses-in-social-media-and-inbound-marketing/
Take a look at this guide and see if any of these courses help you kick start your social media profiles!

Whenever I put our URL into markup helper, it returns not found 404.
I've tried this for different pages, different categories and it all returns the same "not found 404" - I did also trial other websites to see if it was an issue with the markup helper but everything returned fine.
Has anyone else had this issue or know how to resolve?

We have connections to Barnardo's as a 'Professional Fundraising Group', meaning we support Barnardos monthly by donating/fundraising via just giving or simply sharing the name. We have had a link on their website for quite a while now, but we do ensure we post blogs updating on our achievements with the charity to make it as relevant as possible.

I don't think that total word count is TOO much of an issue for e-commerce, however, it is key to have enough detail as possible in the description. We have products that we can't really go too much into detail as there isn't much to say, we can only write enough to ensure the pages are unique and descriptive enough to explain to the customer exactly what the product is, but often the word count is between 100-150. A key part of ranking for e-commerce is ensuring headers, page length, meta descriptions etc all up to par and make sure the page is as user-friendly and easy to navigate as possible.

We like to refer to this as a checklist when checking our product pages are as good as they can be. 
https://magento.com/blog/best-practices/seo-best-practices-ecommerce-product-pages

If you have a Google Search Console account, I would suggest looking at the data highlighter. This picks out key bits of information on products like price, description, etc. and allows Google to recognise these key points throughout your website. It would also help to have schema implemented (if you use Google's structured data testing tool, you'll find this easier!) and potentially enrol yourself in Google merchant centre where you can pop up in the shopping tab.

Hope this helps a little - can't recommend utilising Google Search Console enough, such a great free tool.