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Hi Rachael, I couldn't help jumping in, can you check my responses on this question and see if they are of any help. https://moz.com/community/q/why-might-my-websites-crawl-rate-explode-2 Feel free to respond and ask questions further. Regards, Vijay

1.-Creating Great content and then doing outreach , guest posting and social promotion on it 2.- Use digtial pr - Give out samples, high res images,  provide expert advice , create relationships , Find interesting angles to pitch blogs and sites 3- Create deals and promotions and then promote it 4- Create link bait: create Crazy products like unicorn meat, Be controversial , create amazing tool To sum up provide value to the web in return for exposure and eyballs - value comes in many forms You asked for an example so here is one we did - when we saw 3d printing was all everyone talked about - we took our sample ring sizer and made a 3d printable ring sizer - https://www.brilliance.com/services/3d-rings it got tons of links And here is an infographic we did that got over 400k repins on pinterest http://site.pishposhbaby.com/blog/2014/03/12/keeping-track-baby-habits-infographic/ Best of luck

The fact they are hiding content IMO this is black hat. But, don't get too caught up in it being black hat. I know your site and in most searches you are ahead of them. They have 4 backlinks all no followed. I think there are things you could do on other pages on your site to push them down and end up with more than one page on the SERP. Go get em!

Rachel, All the links going to /autos are telling Google that the page is valuable. Changing /autos to a landing page is then telling search engines that the landing page is valuable but it will require some work to gain some page authority. A link from this page will not bring as much link juice. However, A link is usually more authoritative than a redirect. Changing a redirect to a page might lose some juice. I think the best solution is to create http://billingsgazette.com NEW PAGE NAME and use it as your new landing page, fill it with great content and link it in the menu with the old anchor text "Autos" From this page, you can add a link to http://billingsgazette.com/autos using some cool anchor text. I then recommend that you add a link DIRECTLY too http://www.montanawheelsforyou.com/ at the bottom of the page in Sites & partners with the anchor text Montana wheels.