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It would depend on the type of business you offer and how much you use LinkedIn - same as any other Social Media platform I guess. We have used it and seen some good traffic come through to our website, hard to tell how much business it has given us directly but we use it to interact with other businesses and have had some good feedback from it. Joining 'Groups' and sharing content to them has proven to be quite successful but be specific with the groups that you join as the content you are sharing will have to be relevant. Best thing to do in your situation would be to trial it for a couple of months to get a feel for what your target audience would be from LinkedIn and how relevant they would be to the business.  Try communicating with the audience in different ways throughout the trial, maybe do some split testing to see what gets the best response. Be active and share relevant and useful information

On question 1, I'm surprised it's that specific that you can't include a space. I'm inclined to think Google knows the difference, but there isn't much out there. I did find this, but it's not definitive: http://www.searchenginejournal.com/registered-trademarks-and-other-symbols-in-the-title-tag/20463/. I may just try testing the impact of a mark (TM or R) next to the keyword. That would be useful to know. On question 2, I did a little more research and found this question answered quite nicely a couple years ago by Moz member Edward R. Jenkins: http://moz.com/community/q/maximum-length-of-the-url-for-seo-75-115

Hey, No problem. I appreciate you taking the time to have a look and get back to me. I've fixed the issue. It was a JavaScript class selector problem but it's all sorted so thanks for spotting that mate. Cheers Gaz

Thanks Keszi, Will send you a PM, appreciate your help and advice. Thanks. Gareth

Brilliant, thanks for the clarification Matt. Much appreciated.

Yes, good point. Thanks for the advice.

for up to 2000 pages this is probably the best free online generator out there - https://xmlsitemapgenerator.org/ useful settings for session ids, images, filters and it does html, rss and xml at the same time

Hi Leonie, Thanks for the response and clarifying the position for me. Much appreciated. Regards Gareth

Lots of people say that you should target low competition keywords because the competition there is less.   In a general way that is true. However, I have found that it is a mistake to fear your competition and instead of targeting third- and fourth-class keywords go ahead and attack volume.  Why? Because where there is volume there is usually a lot of search and where there is a lot of search there is usually money to be made.... and if you attack with unique content you will automatically get your site in position for a lot of low-volume long-tail keywords that are easy to rank for. So in my opinion, it is a mistake to target something that nobody is searching for... I mean that is a fantastic way to waste a lot of time.

Thanks Chiaryn, Really appreciate it.

Cheers. I'd love some of your 'golden nuggets' please!

No problem - if you have any more questions then just drop me an email (my email is on my profile page). Good luck!