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Like EGOL mentioned it is considered spammy if a website hides and text or images for that matter. Cloaking text can result in a manual penalty from Google which can be terrible for a site. I would suggest putting in an h1 tag that mentions your brand and a keyword you hope to rank for. If you just have the brand name you want to rank for (and no keywords, which I can't imagine anyone would want to do) you can provide an h1 tag that mentions what the product or service is. Overall, no, don't hide text. Chris Hickman Adficient.com

Hi, No it is not penalised. It doesn't add value either though. Unless the video makes your visitors stay on the page longer, then it is a good reason to use them. I use a lot of 3rd party video's on "how to make...." and these are very good for the "Average Time on page" of my visitors so that could be a good reason to put them on. Who made the video? If you are allowed to use them you can also republish them on your own Youtube/Vimeo account and change the video's name etc... and it will be regarded a "new" video. Good luck! Regards, Tymen

The best way to crawl a site is Screaming Frog. That should give you the information you are looking for.

You can try https://www.woorank.com

Hi, You'll likely be charging them for the click, however Google does have tools in place to identify invalid clicks - i.e. multiple PPC clicks from one IP address. They'll likely be picking up on the number of clicks you're making in a short period of time and it's likely that your competitor may not be charged. There's more information you can find here: https://support.google.com/adwords/answer/42995?hl=en-GB I hope this helps, Sean

The other comments here are correct; Adwords will not alter your organic rankings. The issue here may be something else entirely. You mentioned that your onsite factors are better than the competition and both your site and your top competition have few backlinks. It sounds like that should basically put you on an even playing field there roughly (though it depends on link quality too) so perhaps there are some holes in your onsite that could be addressed. You also mentioned that your engagement metrics like time on site and page views are better than the competition. Assuming you're getting this info from something like SEMrush, it could simply be that you're relying on inaccurate data to make your decisions. SEMrush is great to give basic information but it isn't 100% accurate. If you're comfortable dropping a link to your website I'd be happy to take a much closer look for you and offer some helpful feedback? If you don't want that link public you can PM me if you prefer.

Hey, When you opt into this, your GA data is anonymously shared amongst others in your niche to go towards average figures. No one will be able to look at your site specifically, but your site stats will contribute to overall figures. Cheers, Sean

Hi pragnesh9639, Do you have Google Analytics installed on your website? This is definitely the most accurate way for you to dive deep into the data and see how your website is performing in Google organic search results. Unfortunately, I don't know of a tool or website to check the organic results of (competitors) websites that are not yours.

It's not a good or bad thing if you have 27,000 pages that Google has indexed on your site. What's important is, how many of your pages has Google indexed, how many of those are duplicates, and how many of those are unimportant pages? To find how many of your pages Google has indexed: Make sure that you have an XML sitemap that includes EVERY PAGE on your site. Submit that to Google Search Console. Check back in a day or so, and Google Search Console will show you how many of the pages on your XML sitemap are in their index. If you only have 5,000 pages on your site, but Google shows that you have 27,000, then you're probably dealing with duplicate pages, or tags that are built by your site and have gotten out of control. To find out if Google has indexed duplicate versions of your pages: Use Google Analytics' Search Channel report (Acquisition All Traffic Channels Organic, then change the Dimension to Landing Page) to download a list of all pages on your site Google or Bing has sent visitors to. Create a new column, stripping out portions of the URL that can change without changing the content of the page. Some common offenders: Parameters Different categories earlier on in the URL www vs non-www https vs http Now, find the duplicates in the "unique" column. I like using the countif function for this. For any page that's got duplicates, find a way to fix those! It varies by the problem, but the answer is generally to 301 redirect all versions to one canonical version. To find out if you have too many tags, because they're autogenerated Use an internal tool, like an XML sitemap creator, to figure out how many tags you have Compare that to the number of tags actually bringing you traffic Check to see if you're creating tag pages that are the same content as your category pages Check to see how many tag pages you have with fewer than five products matching - those probably aren't great pages! Going through these steps should let you know if your site is well optimized - again, it's not the total count that matters! Good luck! Kristina