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Hello Dirk & Mike Many thanks for you advice and feedback. Alot of my categories and landing pages are all within 2 clicks from home so that's a relief that google isn't counting the number of / in the url. Most of my users don't come through home page as my brand is not well known etc  , I rank for my category landing pages so these are pages I really need to push hence my thoughts on reducing the number of categories on home page to only popular categories as a few of them we have never made any sales from so to push more link juice to the ones we do should help those rankings there otherwise I'm wasting potential link juice to products etc we never sell.. Many thanks for taking the time to explain. Pete

Content needs to be vastly different, not just slightly varied. This can be painful, and take a lot of time and creativity to figure out how to write the same 300-500 words in a different way. I wrote a personal blog post not too long ago on ways to write content for location pages: http://doyledigital.com.au/content-for-location-pages/

Hi Dirk, Many thanks for your help. I will look at adding some useful videos to help improve pages , user engagement and time on the site. Many thanks Pete

I can recommend KeyCDN. They have a POP in London as well. Did not find a CDN with better prices and that many advanced features.

Many thanks Andy and Patrick. Some very useful points and links here.  I will take a look and see what I can unravel as to the reasons. Many thanks Pete

Hi Patrick, Many thanks . I will look at the article and what you suggest. Many thanks Pete

Thanks Fuel for the article link.  I wll take a read Pete

Many thanks Patrick for your help. I will look at those links etc you mention above. Just quickly, most of my articles are actually how to articles e.g How to aerate your lawn etc , so I am guessing these would come under  -https://schema.org/TechArticle   as oppose to Blog . Is that how it you would do it. thanks Pete

Many thanks all. I will look at those articles and give it a go and see what happens. Pete

Many thanks Patrick, I will take a look at the article etc.  These pages are gone and wont' be coming back , so It looks like a 410 would be fine. Many thanks Pete

Many thanks Patrick. I will take a look at those posts you suggest Peter

Many thanks Ryan, I will look to do those things. thanks Pete

Hey Peter, It's generally considered a best practice to have your NAP at the top of your location landing pages, and I don't see any problem with you doing this and referencing the NAP again at the bottom of the page. Just be sure you're making each landing page unique and of as high quality as you can accomplish.

Many thanks Laura, A Very comprehensive answer to my query. I was referring to local organic search results with reference to  whether citations would help with them as opposed to maps etc but I think by what you're saying is that they will. I will read those articles you kindly linked in as well. Many thanks Peter

Many Thanks Egol, Some good ideas here which I will look to replicate thanks Peter

Many thanks Miriam I will get a citation audit done. thanks Peter

hi, i have the same question i have a product page with 4 tabs with different URLs. the content topic is relevant but different so what is the best practice in terms of  SEO, H1 and H2 should be different or it would be okay to have same H1 and H2 same on all pages . any other SEO suggestion for https://www.protoexpress.com/flex-pcb. Thanks, Sabeen

Hi Monica, Many thanks . OK cool Will do Pete

Many thanks Phillip Pete

Many thanks Ryan , Much appreciated Pete