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Hi Andy,

I would always just add to the disavow file. But what I'd like to know is how will disavowing nofollow links affect a site? Google is already ignoring them...

Hi,

Yes, it will be a pain for your writers, but that's what they're paid for. For example, if you had four t-shirts, all different colours, it wouldn't be too difficult to write unique content for each. I wouldn't use the same content and just change the colour, this may cause you problems.

What's your site? Come 21st April, as long as it's mobile-friendly you won't be penalised.

I read a really good article by Neil Patel the other day on the very subject - it's from September, but all still relevant advice.

I guess it's a very delicate situation, especially if your CEO doesn't have a clue about SEO. You asking him for more money/manpower could come across to him as "I can't handle the workload". But, in reality, that workload is pretty much impossible. At best, you'll just end up treading water without making any meaningful improvements.

What I'd do is create some kind of document detailing everything SEO-related that needs to be done for each site. This would include things like blog writing, on-page content, proof reading, technical SEO (this could cover a multitude of tasks), link building, reporting, keyword research, etc. Then jot down how much time you would need to spend on each of these tasks for each site, times this by 50 and that should give your CEO a good idea of the workload involved. If he's not prepared to meet your demands, your position will be pretty much rendered untenable, in my opinion.

As already said, it's unlikely these comments are negatively affecting the page. Moreover, Google's John Meuller intimated that hidden content within 'click to expand' style boxes is not indexed. With this in mind, only the most recent review will be looked at by Google.

Hello,

We created a good infographic for a client of ours and a large tech site (DA 86) picked up and ran a story on it. We didn't contact this company asking them to feature it, they have just picked it up through other shares around the Web.

I understand that, at the end of the day, it's their prerogative whether to "nofollow" their links or not, but surely they should be giving our client some credit as they have clearly deemed the graphic newsworthy and felt that it would appeal to their readership.

I've emailed said tech site, but to no avail. Does anyone have any advice on this? Or is it just a case of they can do what the heck they want? I know that our client will still benefit from the additional referral traffic, but a follow link would have been nicer!

Cheers,

Lewis

Hi Tom,

I've always used /blog/blog-name as the URL structure for any blog. I feel this makes it clear to Google that these posts belong to a blog and are not a stand-alone, separate page on your site. However, I'm not sure it would have a massive SEO effect if you kept the /blog-name structure.

Cheers,

Lewis

I tried to implement this for our non-customer facing e-commerce site and failed. Google contacted me and advised that, as we didn't have a 'bricks and mortar' store where customers could purchase goods, we were not permitted to have that info on the right-hand side.

According to John Meuller, any content that is only visible to a user after they have clicked a tab, button or link may not be indexed.

Hi Tom,

I guess if you used a /blog sub-folder, any links to individual posts will pass juice down to the main /blog landing page. If you go for the /blog-name URL, juice will be spread across the whole domain.

Just a side thought - I'm not sure what the page speed was prior to the decline, but it's pretty slow at the moment. So that won't be doing you any favours

Hello,

There are rumours going around that Google has launched a mobile algorithm that ‘punishes’ sites for not being mobile-friendly by ranking them lower in the SERPs.

After 3 months of increased organic traffic, revenue and rankings from my white hat SEO techniques, SERP positions for a website I've been working on have dropped over the last couple of weeks. After much deliberation, I have deduced the drop may be due to the fact the site isn't optimised for mobile/tablet users. So, in an attempt to remedy this, we’re designing and building a responsive site as I speak.

If you've exhausted all the usual avenues and are still stumped, build a mobile-friendly site and see if that helps. My guess is that it probably will. Google has been chattering about improving the experience for its mobile users for quite a while now.

I hope this helps!

Lewis