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Hi there
It really depends on the purpose of that page and if it exists. What is it supposed to be? Is there another page on your site that has the content contained on this page previously?
Content lives elsewhere - 301 redirect, remove from sitemap, and update internal links / backlinks
Page is gone for good and has no where to go - Create a 404 page that's useful. Remove from sitemap and update links / backlinks to a new page
Hope this helps! Good luck
Hi there
Simply put - don't do it. Search engines will catch up and figure out what you're doing.
I really can't think of anything more to say more beyond that, but listen to the part of your brain that says "don't be an idiot".
Articles like this are noise, they don't benefit anyone.
Just my thoughts! Good luck!
Hi there
According to Google, it doesn't really matter - both are separators. I would say whatever keywords / queries you use in the title are substantially more important and where your focus should be. Here's another tidbit from their resource:
"...consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe..."
I like the look of pipes personally, you'll see Moz uses pipes, and you'll see Google uses dashes. It's really upto you, just make sure your consistent with truthful titles and branding.
That being said, I would watch your duplicate content here and overoptimization for local search. I would focus on local SEO by listing areas you service (like a "Areas we Serve" page or something along those lines) with contact information and finding listings or citations in those general areas (maybe different industry related listings or chamber of commerce, etc). I wouldn't go too crazy with multiple service pages dedicated to multiple service areas because honestly, how much different are services in different areas that are worthy of their own content?
You can also look into service areas by Google My Business. Just be careful with too many local driven pages with same content. Stuff like this can look pretty spammy.
Hope this helps! Good luck!
Hi there
While it's not predictive analytics per se - take a look at Nielsen PRIZM. There's some great information in there.
For content marketing, you can look into InboundWriter.
But as far as demographics specific, I am not sure off the top of my head. I have been reading about a product called Bombora, but I haven't looked into it. Here's an article in Forbes.
I would connect your Webmaster Tools to analytics, deep dive your demographics and interests, learn about attribution, and also take a look at the multi-channel funnels. Your audience is going to be unique, learn as much as you can!
Hope this helps a bit! Good luck!
Hi there
I definitely recommend using some A/B testing with trying different CTAs to call. Utilize those that work best for different pages.
I would also make sure that your mobile experience is great and that you utilize click to call on your site. No one likes filling out forms on mobile, they want to call if interested. Make sure they have that option.
Google also allows you to add phone numbers to your ads - make sure you look into that!
Look into call tracking options as well to see what channels are performing the best for calls.
Hope this helps! Good luck!
Hi there
From a social standpoint, what you can do schedule your posts with BufferApp, but it's much easier with the plugin. And with Medium, there's a plugin as well.
It may be something to look into moving your site to Wordpress.org if you are hosting a lot of content and want more customizable functionality with your website. It would also alleviate a lot of the manual labor you might incur with posting to Medium and scheduling your posts, as these plugins automatically would handle that for you.
Maybe not the answer you were looking for, but, essentially until you move to Wordpress.org, you'll have to schedule your social posts and manually add your content to Medium, at least from what I can tell.
Hope this helps! Good luck!
Patrick
Hi there
It sounds like this could potentially be a spam attack. You should read this:
Negative SEO: Should You Be Worried? If Attacked, What Should You Do?
I would also look into a backlink audit, collect the data, and see which site you could possibly reach out for removal.
From there, I would take a look at Google's Report spam, paid links, malware, and other problems page and see if there is a way you can report this issue and these websites. You should also consider disavowing backlinks from these sites.
Hope this helps! Good luck!
Hi there
I would mind Open Graph for users, definitely. I would mind Schema.org from the search engine aspect as all major search engines recognize it.
When it comes to Dublin Core, I don't know much about it and don't read too much about it either - which tells me something.
For my money, you should stick with Schema and Open Graph, again because of their wide acceptance.
Hope this helps! Good luck!
Hi there
I would take a look at this Q+A thread.
You also have paid social ad options:
Also look into posting on Linked with a tagged URL giving credit to the original post on site
You can also try sevices like Outbrain or Taboola. Lastly, check out this post from Curata - HUGE list of opportunities.
Hope this helps! Good luck!
Hi there
I would fix them. Otherwise, if the articles aren't getting any traffic, rankings, or are out of date, I would see what I can do to improve those old posts or remove them. There may be opportunities to update, you never know.
It may be a good time to perform a content audit.
Broken outbound links are frustrating for users, especially if it's a link to an article backing up your points or data. Always make sure they work. Remember - at the end of the day you want to have a great user experience - outbound links are a part of them.
Plus, a lot of broken outbound links may show crawlers that you're not paying attention to your site, or the site isn't being kept up to date.
Hope this helps! Good luck!
Hi there
If the information from those pages moved to the new page and are still relevant, you should 301 redirect those pages.
I would also update your sitemap and upload it to Google and Bing Webmaster Tools.
I would also make sure your internal links are up to date and and that you run through your backlinks to correct backlinks to the new page URL or to remove those that are relevant/spammy.
Hope this helps! Good luck!
Hi there
When I conduct searches based around your website and the topics, most of your competitors are doing a fantastic job of local SEO. They have verified listings for Google My Business and are doing a great job of showing Google their relevance to the area. Here's how my search appears.
What I would focus on is making sure your content and onsite SEO is relevant to the searches that users are searching. Really understand your user and what they would want out of their searches.
I would also take a look at the following resources:
Why Good Unique Content Needs to Die
Why We Can't Do Keyword Research Like It's 2010
These resources will help you analyze your audience, their searches, the kind of content that ranks for what you need to rank for, and how to prioritize it. It's a great mix of looking at your personas and competitive analysis to guide your focus. You can also look into doing a content audit to see if you can consolidate, update, or remove pages; that way you shed fat or group related pages if needed.
I would start there. Let me know if this makes sense or if I am not answering your question - good luck!
Hi there
Linkarati has some great tips in their resource on non profit link building, SEOBook has a nice resource as well, and Moz has an article that can help as well.
I would also take a look at opportunities via Moz Local or Whitespark for listings. Look for media opportunities for work you have done in your community and do some competitive analysis to see where other non-profits have gotten links that are relevant.
Hope this helps! Good luck!
Hi there
Have you checked your average positions in Webmaster Tools? The reason I ask, this can give you better insight to overall rankings because this will take into consideration location, personalized search, and more to give you an idea of how your keyword performance is overall for a particular query. I would see when the dropoff started and line it up with Google's algorithm history - that can maybe guide you in a direction.
Is the drop in ranking at all reflecting in your organic traffic in Google Analytics?
According to SEMRush it looks like you saw improvements from 14 to 10 - so it may be location based for you and the search you are conducting.
I see that you are in quite a few areas around the United States - I would look into your local SEO for all areas that you service and audit your citations and listings. Remember - a lot of organic search is based on location, so taken the steps to increase visibility in areas you service will be super beneficial to your organic performance.
Here are a couple of resources to help you build citations and listings:
Moz Local
Whitespark
When going through your organic search data in analytics, check your geo specific information under "Audience" to see if you lost traction in a certain region - that can help you prioritize.
Hope this all helps! Good luck!
Hi there
There was a great answer from Andy Drinkwater in this Q+A thread - I suggest checking it out. You also have to consider your industry and the keyword difficulty. Have you checked your on-page grades at all? This can help you prioritize.
Let me know - hope this helps - good luck!
Hi there
Don't disregard links because they are nofollow. They can be valuable and important, especially if that link is relevant to your business and helps expand your visibility to your audience. There's a great article here about nofollow.
The best way to assess links are to ask the following questions:
Does this link help my website?
Does it send quality traffic?
Is this link relevant to my website?
Would I trust this site (that's linking to me) if I landed on it?
Is the website or content in which I am being linked from topically relevant to my website?
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
Are the links from directory templates? (example)
Inspect URLs with blatant spam words
Free
Porn
XXX
Submit
Directory
Paid
Links
URL
Sex
etc.
Check for multiple domains and URLs on the same IPs
This can usually show link farms or spam
Don't forget - don't be quick to discount nofollow links - nofollow's do provide value, so as long as they pass your sniff test, don't remove them simply because of this tag
A lot of this comes down to common sense, so if you trust the site, it's relevant, provides quality content, and don't feel weird or shady about it, then I say explore the option.
Hope this helps! Good luck!
Hi there
You actually have a third site as well: http://www.atp-instrumentation.com/
You have a couple of options:
You can redirect to the two side sites to the main
Conduct a backlink audit for all sites
Correct good links
Remove bad links
Update your listings if these side sites have listings
You could put canonical tag on the side sites to the main site pages
I would still recommend a backlink audit
You could noindex,nofollow the two side sites
Whatever you do - make sure that update your backlinks and listings so that they are consistent. Also, when it comes to your company email addresses, this shouldn't be an issue, but if you decided to change your company emails, you could set up routing and/or forwarding to a new domain email address.
This will take discussions with your company and web development team as I am sure there are marketing materials out with email addresses and other information. It definitely goes beyond the opinions in this Q+A thread.
Like I said, having a different email address than your domain is not really that big of a deal, but there are options there as well.
Hope this helps! Good luck!
Hi there
I gave an answer to a similar question recently in another Q+A thread with a bunch of resources. It's linked to in the answer, but Moz has a great migration guide that can help you properly prepare and migrate a website - you can read that resource here.
Let me know if this helps you - good luck!
Hi there
I have some suggestions...
Do some research
What information is missing in your industry?
What are users actively searching for?
Where are they currently participating in conversation?
What language do they use in search and those discussions?
How do they digest their content?
Here's a quick resource on content gap analysis from Edge Multimedia
Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them
Build out content on the site based on your research
Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)
Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)
Repurpose content through video / images / guides / e-books / how-tos / etc
Take advantage of internal site search functionality
What are users searching for on your site?
Ask for feedback or input to include from other industry authors or sites
If you ask others to participate, they might share your content or include a link on their site
Distribute that content through social platforms / industry blogs / email marketing / distribution networks (resource)
Reach out to various industry outlets and influencers to let them know you wrote a piece they may find valuable
Offer your articles as data points for future content created on other sites
Offer your articles or pieces as solutions to problems
Offer your articles or pieces as updates to other sites content
Participate in the discussions that are happening in your industry
Social
You could take advantage of features like Twitter's Advanced Search and start fielding questions
Use Advanced Search to answer questions with your content
News sites
Industry forums
Q&As
All of the above will help with not only the ideation of content, but it will also establish you as an accessible authority in your industry. When you develop that trust with your audience and peers, they trust what you share and create, thus they are more likely to not only share your content, but link to it as well.
If your content has a clear audience and goal, you will be surprised to find how easy it is to find link building opportunities and who to reach out to to obtain them. Offer value and the links will come, it's just a matter of research and building relationships with your audience and other industry outlets/peers.
Link building is a slow burn process, but once it gets going, it's easier and easier and easier.
Hope this helps! Good luck!
Hi there
Did you change URLs at all? Did you check your URL mapping before launching the site? Take a look at your sitemap (then submit to Google and Bing Webmaster Tools) and internal links as well to see if there are any issues.
Take a look at this guide from Moz as well on a site migration. This will be a huge help.
Let me know if you have any questions or comments! Good luck!