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Thats a tuff thing, there is no optimization for the name - just exact match domain and some links is enaugh for bing and ddg maybe, but not google. Everywhere the name is mentioned, each page, same way. There is no menu or I didn't found one. The short answer is: a lot is wrong. But you rank for "http_x_forwarded_for returns multiple ip addresses" on position 3 So it is not impossible.

For your name in germany this is ranking on page 3 https://www.jamescrowley.net/2019/09/11/my-journey-to-do-more-good-with-technology/

imho - UX = terrible btw. Far away from SEO Basics or WP-Basics. I am confused like Google is. Sorry do you really dont see any problems? Then start here: https://moz.com/learn/seo

There is no big difference between optimizing in general and your case. You have to be sure that there is no Cannibalization. So be sure you decrease the optimization of your homepage. And of course you have to:

• get both urls crawled.  Otherwise it couldn't be possible (but you managed that allready)

• its a hard move, Search Engines need to see the new content well linked, and finally understand, that the content is gone frome home

• Link from home to the new page, just to show where the new page is

It is hard because the homepage is easier to rank. But it doesn’t make sense for all your keywords. Also means - it is harder to rank with you new service page.  Whatever made you rank on 6-7 is maybe not enaugh for a new sub-page. Make it faster, more useful everything to provide the best answer.  Get some natural Links may also help

I had the same thing 2 or 3 years ago. Fact is, the new Page is finally in Top 3. It just took a few weeks (so it is possible). I did everything to make pretty clear where the stuff is gone. But the homepage (linking with exact match anchor to the new page) is still in top 5.. The content is less good optimized or better, just gone to the new page. It somehow looks like google doesn’t want to forget.  Ok the User will find the link, maybe that is one reason.

The question is: What do you want to do with it? For a title, a related topic is also Meta-Description or Headings. So in your field - Alsace bike tours - Related ar bike Tours in the same region or other tours in Alsace.  If you want to know it for internal linking - thats your solution.

If you are searching for stuff to write about on your Landingpage (eg. Title / Title tag length that defenetly has to be part of the same page) it is a different thing.

Search your Keyword/Topic, look the top 10 to 20, decide whats relevant for your potential customers. You and Search are the best tool in this case. Allways when it cames to Users Intent and needs. It works with tools in your given because of the query type.  But for sure - best Answers wich often means Google top 10 (?) have used their own brain and thought about user-intent.

If you cant find anything, there maybe is nothing? But... I think a lot of people like to know details and images / videos / testimonials for your tours right?

Its not a problem to have 404-Pages, when they are not linked internally.  High amount of pages pointing to your site sounds like you may have to disavow stuff. If your page is known  long enaugh for search engines, a new domain with equal content will make the problems move to the new domain  (you may can see that happen for dejanseo switching without redirect to dejanmarketing).

Did Google saw the hack and asked you to solve the problem?

This is a thing wich is pretty much normal for a lot of CMS-Templates. It is not best practice, each SEO-Tool will tell you to use only one h1 wich is unique. Don't have equal H1-Tags everywhere. Thats the best practice.

According to John Mueller and my experience, Google is not stupid. It is possible to have more than one H1-Tag. Now it depends on how much factors you are serving well. You and your competitors. These H1 alone is not such a big factor. It is working if you have a second headline with the main-topic of your website. A lot more stuff is relevant. If it is not easy possible to change it, you can deal with it and care about other factors.  Special if they are in different sections.

If it is possible, I would allways follow best-practices (specially for smaller or newer domains/companies). One thing sounds wrong "he H1 text being the brand's name, as this is what we'd want the title of the page to be" - I mean, the title (bet you ment the h1) should be what the page is about.  Without alt-attribute you current H1 is a simple image, wich means it is empty.

You ask what is working better - Better is to have an H1 unique on every page. Dont use Headings as style Elements and yes, give an alt-attribute for your logo. Thats defenetly a better way, but it is not impossible to do like you did. Like I said, I am pretty long in this business, thatswhy Logos, Sidebar- & Footerheadlines, all style Elements are not SEO-Elelements when I create Webpages. But yes - I also work for websites without changing h1-logos and h3 menu-items (cms-reasons). And it is possible to rank in hard topics. Favorite answer - it depends.

Yep that would do it, but it is a little bit tricky with the brands. You know an "adidas predator" page will never rank for "nike air max" but both ar shoes.

So you have to make clear that it is not 90% branded traffic , it should be more unbranded keywords.  In this case - before I would do anything, I would try to figure out why subfolder 2 is ranking for these terms and why subfolder 1 is not.

It is the "normal" way to do it, often times pages are looking for region or browser language and redirect, but thats not the question here.

Yes you may need to take care about some links you have control about in any way (yelp, linkedin, socials - whatever it is).  But I bet you link to all languages. Your Homepage  for example links to the other language-versions of the homepage. So the "juice"  you thought is going to one language, would be sent to the other languages in smaller portions.  How it should be, so no Problemo..

yes, but now go the complete way. Get rid of the links to these tags, because you link to stuff you don't want to index, is low quality and i bet not used.  Why sent google there every time?

If they are used you may change your opinion and do something different with the tags - but I saw them and the links, they are not in use i bet.

You should use a canonical for pages with  this utm - but the canonical is without utm. Otherwise you have a chance that you earn duplicate content (you mentioned utms in SERPs).  It doesn't make sense to use a canonical with utm, because this would make organic users to utm=gmb users (if indexed and clicked).

And if you dont use canonical and link internally without utm? It happens, that people click on the found knowledge panel url and link to it - bamm! indexed and you cant trust your utm anymore and again, duplicate content.

Use canonical = yes 
include utm = no

your pages:
https://yourpage.com/subpage

https://yourpage.com/subpage?_utm_source=gmb_ should both have this canonical:

<link rel="canonical" href="yourpage.com/subpage">
```

Description is empty and H1 missing. You could add an H1 to Tag in the Template (not sure if possible for squarespace) wich somehow says the name of the tag and to define it more, Articles marked up with <nameoftag>.  Or use the Text in Header for your H1.  If you cant add descriptions, you cant do anything here. But imho, you dont need to add H1 or MD here.</nameoftag>

All you would achieve is , you will not see the issues again. But I am really not sure if you should  index these Tags. It allways depends how much different categories and tags are and how much stuff is in it.  How unique and usefull they are. But in most cases it is better to noindex these . They are oftentimes thin (your example to links with image and excerpt) and duplicate (your example, bet thats 100% exists elsewhere - more than one time) content.  Maybe you can do that.

These Tags will never rank for any term, so why optimize them?  Not worth the work. The question is: is it useful to have them? And: is it useful to have them indexed? Is a Visitor using these pages? Are they needed for anything?

BTW - Some of your Alt-Attributes are toooo long - I mean, they should describe the image and you sometimes did it how it should be. But in some image-alt's are dont know 200 words?

depends, if 302 redirects included sure it has an impact. Also it is not great for crawling, not for your tools like moz, not for google - but more important imho - a redirect costs time, time a user may not want to spent. So I guess you want to reduce redirects to speed up your site. And of course it is best practice to have no redirects linked internally.

Now I can see Sitemaps, loadings takes time ... a lot and they look weird, but maybe ok. But there is stuff in it, wich I wont like to have in Google-Index. Northeless - whats the message in GSC?

(opend in Chrome, Firefox and on my pixel as well - the first one is looking good, all linked once had the error, now they are differnet from each other (with Linebreaks or without, with space or without) but contain links at least)

Is the site on a subdomain for pages on a different domain? (didn't saw that) - that makes it way more tricky ...

In this case, I wont even have a copy for the other languages. 
It is not useful to translate title and Description and still have 100% the same content.

Think the best option is really not to have them in all languages, or if there is no other option, noindex them and don't link to this duplicates in the different languages. If you want to link the english articles - ok - do it to the original once and mention that they are english only.  Linking from german content to english stuff often kills what google think about your domain.  At them moment you may talk a lot about "Autos" on your german domain, if you link to english stuff, you may talk a lot more about "fixing tyres" or "selfdriving". Just a silly example, but I think you know what I mean?

I killed something you think about doing now for a german client. 1-2 month later traffic doubled....

Hi,

I wrote a post about Google & Sitemaps think two month ago, (https://intenseo.de/seo-blog/google/google-sitemaps/) unfortunately in german. So I guess I have to translate the stuff:

• A Sitemap should have not more than 50,000 entrys (Google-News-Sitemaps only 1,000)
• and should not be bigger than 50MB

So you have to split it and you allready did.

Now your Main-Sitemap is pointing to other Sitemaps (zipped, but thats not a problem), ok. So whenever GSC is telling me, my Sitemap has errors or no entrys, I open it and check. I did, I just opened the first one, look what is in it:

NoSuchKey<message>The specified key does not exist.</message><key>sitemaps/sitemap1.xml</key><requestid>97FFA90B9843EBCA</requestid>vBzVH8Lx9fLYpPgv5SKfSzlKb4lcGxX4+V9JBO4f/M7HiDXQJT/hoLd9b/IYWanl06M41M4oCN8=

I opened all of your Sitemaps, no entries in it.At least, Google indexed >8,000 Pages, but not by Sitemap thats for sure.

You can just create sitemaps with Tools (link at the bottom) or with  e.g. screaming frog and upload them to your server (zipped or not doesn't matter) sent to google and done. If your System is not working at the moment, easy workaround for short.After that - try to find the Bug in creating your sitemaps, solve it and sent these to Google. Before you sent them, open your sitemaps and check if they are working. Don't wait weeks, Google is fast.List of Sitemap Generators: https://code.google.com/archive/p/sitemap-generators/wikis/SitemapGenerators.wiki

The question is why? There are still >7000 seomoz.org pages indexed, It is not a big problem, why do you think about it?

BTW - this is a perfect example of "how it should not look like":

http://www.londonstone.co.uk/**coping-stones**/bespoke-**coping-stones**/riven-bespoke-**coping-stones**/

in a lot cases I would say - redirect old urls is complecated for Google - and even John Mueller told me not to do it, if it is not really needed. But in your example, it looks like ... needed.

If all your internal links go to the final url  (https & www ) you won't have this issue. 
But if you link to http or without www internaly, then this issue comes up. So simple, don't link  to pages wich redirect, link to the final url.

What yoast told you is correct, you want wrong set backlinks redirected to your final version or sent the direct traffic to your preffered domain....

Yeah why not an additional sitemap for all pages. I usually send the bot to the old once and let the bot get the redirect. Often times with a new special-for-that created sitemap.  I don't sent the new urls - I mean - thats showing the bot existing content on different URLs. Not what I wanted, I want the bot to see the redirects asap. My relaunches or big changes are allways done in one day - so I think thats a good way.

I don't have a lot of time and I can't take a deep look into this atm, but for several querries it is allways the correct page showing up here in germany on google.de.

I realized one thing wich could be the problem, one page is using hreflang, one is not. But I guess they exist in multiple languages (for multiple regions). Maybe you have duplicates somewhere because of that. And maybe I have a little bit more time later...

Thats a really good question and I can only tell you my own point of view. Even in SEO-world in done and not done. I just think like this:

According to Google, use nofollow for

• not trustworthy pages you link to
• paid links
• crawl prioritization

So one and two  is not the case (hopefully I can trust your socials). 
To Point three, some webmasters really want to safe "PR" or "DA" with not passing it to pages using nofollow. This is not working, the PR is just send to nirvana. You can't save it, it is divided by links - no matter if the are followed or not. So the only reason in point 3 is - you don't want Search Engines to notfollow and notindex your socials (last is done if you nofollow them or not) - so my Point of View:

I just use nofollow in cases Google says I should (you can btw read it here https://support.google.com/webmasters/answer/96569?hl=en). Socials is not one of these cases, so I use Follow .

Add: Comments and User-Generated-Content is also a good Idea of using nofollow - dont know if Google mentions that on the given Page)