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The canonical version of the page is the only one that gets indexed and only an indexed page can pass link authority. In this case, only www.mysite.com would be passing link authority.

If a link is on a page that can be crawled by search engines, then it has potential to provide SEO value.

Boyd

I haven't seen this issue before.

But if you can't get it to change anytime soon, my recommendation is to add more words to the title tag so that Google generates an elipsis in the SERPs. Then if Google continues to add "London" at the end, no one will see it in the SERPs because it will come after the elipsis.

Boyd

There is no penalty for using the same keyword twice in a URL, especially if it's part of your domain name.

There are many examples of sites that have a sub folder that contain the same keyword as their domain name that have no problem ranking including your competition:

• runningwarehouse.com/mens-running-shoes.html ranks #2 for 'running shoes'
• seo.com/seo ranks #5 for 'professional seo'
• overthetopseo.com/professional-seo-services-what-to-expect/ ranks #2  for 'professional seo' (in fact only 3 url's that rank for that phrase don't repeat the term 'seo' in their url.)
• contentmarketinginstitute.com/what-is-content-marketing ranks #1 for 'content marketing'
• etc.

**Ranking the correct page: **

Whenever you have an issue with the wrong page ranking better than the one you want, you just need to work on tweaking your onsite optimization for those pages. (And you may have to continue building more links to the page you want to rank.)

Here is a list of things that I'd make some test changes to: (Keep in mind that you can always revert things back if a test makes rankings go down.)

• Test different title tags on the two pages making one less optimized for the keyword and the other more optimized.
• Add more copy to the page you want to rank.
• Do an internal link audit. You want to make sure that anytime you are linking from one page to another with a specific keyword as the anchor text, that it links to the page that you want to rank for that phrase.

After you make a change, you need to wait until Google re-caches that page and sees the update (which can take a few days or more sometimes) and then check your rankings after that to see if there was any movement or not.

Boyd

I always start with creating a location page for each city your business is located.

If you only have one city location then think about what is the most useful page for visitors to land on when searching for what you do. If it's your homepage, then promote that, but if it is the information you'd put in a location page, then promote that instead.

Honestly I tend to always create a location page no matter what and then push to rank both the homepage and the location page see which one Google likes best.

Boyd

I've never seen ranking drops because of bolding too many words. As long as it looks good to a human, I wouldn't worry about it.

You are correct, it is a waste of time to republish duplicate content across the web.

Write great unique content for your own blog and promote it wherever you can and then write unique content to submit to other websites for link building.

I would say that writing content with high link intent (that people want to link to) is the most powerful backlinking process. It's not easy though.

It's not really worth your time when compared to other link building methods and writing content for your site that will attract links.

I'm just saying that the more linking root domains you have, the better and so it can't hurt to get one link from wordpress and blogger. But yeah, on a spectrum of most valuable links to least valuable, they would be on the least valuable side of things.

I believe it's worth getting 1 link from a blogspot blog and 1 link from a wordpress.com blog just for the sake of getting more linking root domains.

I'd check your backlinks first because it's possible you already have one and I wouldn't waste time creating more.

Boyd

I tend to always start with optimizing my homepage for the search term with the highest volume because homepages almost always have the most authority. So in this case, "immobilien countryname".

Then create a main page for "apartments", another for "houses", another for "single family homes", and another for "properties".  I know I told you to optimize the homepage for "property countryname" but from a usability standpoint you'll want a property page that functions just like the apartments and houses page and not like a homepage.

As far as picking keywords to optimize for...just use the keywords that are grammatically correct and you can still rank for the different versions of that phrase that are not grammatically correct.

Type of content to include: Just think about what someone typing in that phrase would expect to see or would want answered and include that content.

**Biggest thing to remember: **Just start! Create pages and add content. Improve upon it over time. Monitor your rankings for all the phrases and test different title tags and content paragraphs to see what gets you the best rankings. All the while, spend time building links.

Boyd

Ahrefs.com has a "top pages" tool which gives an estimate of organic search traffic generated by all keywords that a given URL ranks for in organic search shown alongside with the share of traffic to that page (in %) compared to the total websites' traffic in a selected country.

Boyd

I agree with Mazen.

If search engines didn't exist and you would still create a page that includes a list of recommended local service providers, then it is totally fine to leave that page up.

Boyd

I didn't realize that you wanted those pages to be noindexed.

We brought it up because from what we can see, it looks like you only have a few pages indexed.

How many pages does Google Search Console tell you they have indexed?

Sometimes content pruning (deleting or noindexing pages) can be good. But it's also possible that it can hurt you if you've noindexed some pages that were ranking and driving traffic to your site. Not only do you lose the traffic they had but you lose their PageRank value to your site and any internal link value to other pages of your site.

Also, you mention that you want to get your site back on track. When did you see the traffic drop? Was it around the same time as some changes you made to your site? Did it coincide with a major algorithm update?

Well your biggest problem is that fact that the bulk of your site is noindexed.

You should run your site through ScreamingFrog to find out which of your pages are noindexed and fix that.

I manually clicked through a few dozen pages and found that the following pages are all noindexed:

• https://www.10stuffs.com/technews
• https://www.10stuffs.com/product-cat/tablets/
• https://www.10stuffs.com/brands
• https://www.10stuffs.com/brand/dell/
• https://www.10stuffs.com/brand/panasonic/
• https://www.10stuffs.com/gadgets-compare
• https://www.10stuffs.com/top-10
• https://www.10stuffs.com/category/leaks/
• https://www.10stuffs.com/comparison/microsoft-surface-duo-vs-motorola-razr-2019
• https://www.10stuffs.com/comparison/oppo-find-x-vs-oppo-a3
• https://www.10stuffs.com/comparison/samsung-galaxy-s-light-luxury-vs-samsung-galaxy-j7-duo
• https://www.10stuffs.com/comparison/huawei-mate-20-x-vs-huawei-honor-8x-max
• https://www.10stuffs.com/compared-gadgets/page/17/
• https://www.10stuffs.com/comparison/blackview-bv9600-pro-vs-energizer-power-max-p16k-pro
• https://www.10stuffs.com/comparison/xiaomi-mi-8-pro-vs-xiaomi-mi-8-lite
• https://www.10stuffs.com/comparison/xiaomi-mi-cc9-vs-xiaomi-redmi-k20
• https://www.10stuffs.com/comparison/xiaomi-mi-9t-pro-vs-umidigi-x
• https://www.10stuffs.com/comparison/umidigi-x-vs-umidigi-z2-pro

Also did you redirect your old domain name to your current domain name?

Boyd

I wouldn't call these 3 pages 'duplicate content'.

The way I see it is that it's fine to have a topic cluster where several pages/blog posts cover the whole topic. The key is to help Google understand which is the most relevant page for the head term.

To know which page Google thinks is the most relevant for that term currently, do a {site:website.com "floor heating"} search and the first result is the page with the most relevance in Google's eyes. If it's not the product page, then I'd work on the following items:

• Make sure that all floor heating posts link back to the floor heating product page with 'floor heating' as the anchor text.
• Test different title tags on the product page including a test where 'floor heating' is in the title tag twice. [*gasp! Did he just say that?]  Yes. I did. And it doesn't hurt to test it. Just monitor the CTR as well in Google Search Console.
• Test adding a paragraph or two of content to the product page and, yes, do include the keyword 'floor heating'. It can be placed below everything else. Just monitor the conversion rate of the page of course. If it doesn't hurt conversions but helps rankings, then it's a win.
• With all these tests, you can always revert back to the pre-test state without hurting anything.
• Create more blog posts that answer more floor heating questions for this topic cluster, making sure to link back to the topic head product page accordingly.
• Get a few more backlinks to the product page with some keyword rich anchor text. I'm not saying that all your links should be keyword stuffed but I've found that since Panda, SEOs have gone too far the other direction where almost none of their links contain anchor text.

Good luck!

Boyd

At first glance here are a few thoughts:

• You said that in the past you didn't use the best practices. Have you disavowed any "bad" links from the past?

• We found a premierglow.com/home page that isn't needed

• Content is very sparse on your category pages. We recommend adding 3-4 paragraphs of content at the bottom of each category page.

• Within that new content, you can internally link to a few category pages from each category page.

• Is there any way you can move your blog from a subdomain to a subfolder?

• Your category page, https://www.premierglow.com/night-golf/night-golf-course-supplies.html, ranks #10 for "night golf supplies" which is great but from this post, https://blog.premierglow.com/premier-glow/experience-the-thrill-of-fling-golf-at-night/, you link the phrase "night golf supplies" to this category page, https://www.premierglow.com/night-golf.html.

• You should make sure you have a clear keyword map where all phrases you want to rank for are assigned to a page and that you follow that map when doing any onsite optimization, internal link building, and general link building.

Hear, hear!

Don't worry about it. You're not trying to rank your /blog/2 or /blog/17 for any specific terms. Those pages are pretty much for site visitors not the search engines.

As an example, Moz has the same h1 tag on all their blog pages.

All of the following URL's have "The Moz Blog" as the h1 tag:

• https://moz.com/blog
• https://moz.com/blog?page=2
• https://moz.com/blog?page=3
• https://moz.com/blog?page=n

Well is there way more competition for the keyword or keywords you are optimizing this old page for than for the keyword(s) the new page is optimized for?

We would say it's common to not necessarily see changes when making changes to content. For every query, Google has several hundred thousand pages (at least) it could return in the SERPs. Sometimes content tweaks alone isn't enough to move the needle.