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I typically advise making promotion URLs "evergreen" so you can re-use them. For example, if you know you're going to have a Christmas sale every year don't make the URL /christmas-sale-2015/. Just /christmas-sale/ will do. Then when the promotion is over you can put up messaging saying when they should check back (if it's a regular promotion) and provide a link to your main promotions page. You can just re-use this same page every year and it will gain more and more links over time and become increasingly powerful. If the promotion is a one-time deal and not something that you do each month, quarter, year... then I would 301 redirect the out-of-date promotions pages to the main promotions landing page. You can update the content on that page regularly and optimize it for things like "sales, discounts, deals, promotions, promos...".

Magento will generally canonicalize correctly by default. What I'm guessing you're seeing are category pages that have variables for faceted navigation - again, a pretty common issue in Magento. I've seen and even "fixed" this issue for past clients with no noticeable results. If you ARE having problems getting your pages into Google's index (check indexation status in Webmaster tools and look for exact product/category URLs to check) there is a plugin that will remove the variables for faceted navigation on category pages. The main downside is that someone who emials/shares a link will not share it with the filters/sorting attached. Generally I recommend leaving it alone. If you're not having indexation problems, though, it should be fine to leave alone and let Google figure it out.

Hi Nathan, I recommend going with USPS version. I use SmartyStreets.com to look these up. Also, recommend you check out Nyagoslav Zhekov's recent post on acceptable NAP: http://www.whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations

The easiest way to do the https redirect correctly is to use htaccess http://stackoverflow.com/questions/4398951/force-ssl-https-using-htaccess-and-mod-rewrite

Hi Nathan, I second Richard's statement. It's a very good idea to build out individual landing pages with contact information. It's even better to include Schema markup, at least for the NAP. And lucky you! There's markup that relates directly to a furniture store as a local business. To get started with the markup, you'll want to look at the code examples at the bottom of the local business page. That should give you a solid idea how you should structure the markup. Then you can see if your markup checks prior to pushing live via the Google Structured Data Testing Tool. Here's another reference via Moz in regard to on-site local considerations.

I am using AdWords remarketing, and I tested AdRoll retargeting between April and May this year. At the time I did some research (but I don't have the links at hand), my understanding is AdWords coverage is 65% of the web, AdRoll (which include Facebook and other sources) reach 99% of the web. That should give you an estimate of the overlapping. If you activate both, AdRoll retargeting and AdWords remarketing, for the overlapping portion they will compete with each other and rise your bid/spending, which is something you really don't want. That's why you should either exclude AdWords from Adroll or test disabling AdWords remarketing all together. When we tested AdRoll we did because we wanted to broad the audience, and we wanted to test how good AdRoll was at retargeting on Facebook. In fact we also tested retargeting on Facebook, directly using Facebook Ads. The conclusion of the tests where not good. CPA was much higher with AdRoll than AdWords, between 5X and 10X, was also significantly higher when compared to the Facebook ads we ran by ourselves. CTR of the AdRoll ads (when compared to AdWords remarketing) was extremely good, between 3% and 5%, but CR was horrible. AdRoll sales people and support was incredibly nice, but the numbers where poor, and after 4 weeks testing we stopped using AdRoll. When checking AdRoll dashboard be sure to understand the difference between ViewThroughConversions and ClickThroughConversions, admirably AdRoll clearly list conversions as such in the dashboard (Facebook is hiding that behind few clicks in the settings of the campaign), but in the same dashboard the CPA is calculated solely on the base of the ViewThroughConversions, yet if you ask the support they will change that, but you can't do it by yourself (at least at the time was not possible).

Ok as far as I understand your question, you are saying your website is ranking but for some keywords not the preferred page on the website is ranking. I will answer as per the best of my understanding… Ok this usually happens when you didn’t setup your website navigation and structure correctly. I would prefer to give another look to your internal linking strategy. Another thing you can do is to get some quality links with anchor text around your keyword to your targeted pages. Get an internal link from the ranked page to the page you want to rank in search engines against your key term. I am not saying this will work 100% but most of the times it works for me…