Welcome to the Q&A Forum

I like ZopIm. I have a much older and not as tech savvy customer base, they find it really easy to use. It is a little more expensive than some of the option listed here, but it is worth every penny. They have great conversion tracking options and lots of engagement and targeting options.

NAP is your name, address and phone number. Making sure that is consistent throughout the web is very important.

I would recommend getting some really good links with anchor text that includes your key terms. I think that is right next to great content on the list of most important things. Anchor text linking to the pages with the relevant key terms is a must.

If my key word were power tools in Michigan, I would find a related article and have the text on top of my link power tools in Michigan, and make sure the link goes to the page where I am targeting that key term.

What kind of off page SEO are you doing? Is your NAP up to date? Do you have new links consistently? How about web mentions and social media? If your on page is 100% (assuming you are adding fresh content as well) then I would focus on the off page SEO. I know some SEOs would argue that back linking is on the way out, but it isn't out yet and it is still very much an important ranking factor.

Without seeing anything specifically I can't elaborate further, but Ryan has some great ideas listed here. I just wouldn't forget about the 360 degree view of SEO.

Videos from Youtube are great. Make sure you embed them with an http and not the standard http. Pinterest is a great link source, BBB if you have access to that.

So then the 10/17 update should have lifted the penguin cloud from your site. In my opinion it isn't the domain name that is holding you back, it is your link strategy. How much new content have you added to the site and how much have you grown your link profile? Do you compare your profile to your competitors? Have you checked your CTR on organic key terms to see if you have any response when you are on page one?

this is where I would start before I change my domain name. It just sounds like your SEO isn't competitive enough to keep you on the first page.

I second that opinion, super exciting to get deeper information! Can't wait to dive in!

My first question would be, how long ago did you get the message that your penalty was lifted? If there hasn't been a Penguin refresh since then you won't see the improvements in keyword rankings and domain authority until there is a refresh.

I think that if you are trying to improve your link profile you are in the wrong link neighborhoods. You should be targeting a handful of links monthly from sites with DA of 70+, unless you are linking to sources that will provide high amounts of traffic. You shouldn't worry about how many links you are building as opposed to the quality of the links you are building. Links are about **quality. **

I do not believe that changing your domain name is going to give you what you are looking for. If your business is in the UK you should have a ,uk address.

The most important thing to understand is that Penguin penalties aren't going to have rubber band effects. You have to wait it out and continue working hard every month to really see the improvement in SEO. It takes time, you won't see an immediate result. Knowing if there has been a Penguin refresh or not will tell you whether or not the work you are doing is actually benefiting your site. The refresh will give you the instant results you are looking for.

I wonder if the title for your home page is in a different spot. I worked in a site in Volusion once that had a default meta title that would override what I entered on the home page. I am not sure what your platform is, or if you have an accessible template, but that is the only other thing I could think of that could cause this problem.

This seems elementary, but if you can't find a "default" meta title, I would just change the title again and see if it picks up in the next few days.

I agree with Valeria completely. To elaborate, your title should read like a newspaper heading, and your H1 tag can be more descriptive and detailed. To make them exactly the same means that one of them will not be used to their full optimization potential. The two things should work together. I have always used by H1 tag to expand on my title tag, for example:

Title - Generac 6244 | 20kW Generator | 200a ATS Package

H1 - Generac 6244 Guardian Series 20kW Home Standby Generator with **200a Automatic Transfer Switch **

Is it possible that the title tag just hasn't been updated in a crawl? Has the page been cached recently, specifically after you changed the title? I would give it a little time.

I would add user generated reviews and comments. Even a product q&a option is helpful. If you can get enough unique content on those pages to outweigh the duplicate content then you shouldn't have any troubles. I would recommend the user generated reviews in this instance over canonical tags because it will prevent the pages from ranking. You are basically telling Google that one of those pages is the authoritative one, which will prevent he others from ranking. The duplicate content is the same way however, unless there is something uniquely valuable on those pages. In this case, customer reviews would solve both problems. There is nothing more valuable to a searcher than hearing what other people have to say about a product.

This is a tough question. My first thought is do you have any user generated content on these pages? Is it possible to get some reviews on these location pages?

Secondly, I know that it takes time and money but there is nothing more important for successful SEO than **uniquely valuable content.  **If you are expecting success with duplicate content or thin and missing content you will not get it. If I could only pick one thing to spend money and time on it would be Content Writing. I would start with your most valuable pages and get some expertly written and valuable copy on them asap.

As far as the problem being location pages, I would recommend using some REL Canonical tags instead of 301 redirecting the pages. I would pick your main location as the authoritative page. Having unique copy on the location pages, like user generated comments and reviews, is really the best way to solve your duplicate content issue. The canonical tags will help you in the interim, but, the best way to solve your issue it with unique content.

Facebook and Twitter are no follow links, which means that there is no benefit at all to your link profile. I agree with Robert mostly. Since these links are no follow, the key terms will only help if users are searching the respective social media platforms for your product. The benefit to SEO from Social networks comes solely from the trust factor social signals send.

High engagement tells the engines that you are a reputable business, and, as we continue through 2015 most SEOs expect these social signals to increase in importance. I would recommend that you use your social media to build popularity and increase your audience. Stuffing your pages with keywords will have absolutely no effect on your SEO rankings.

The exception to this is Google Plus. Posts on Google Plus can influence the SERPs of people who are in your circles. For example, when I am logged into my MCC account and I search for one of my key terms, I often see my Google plus posts in the results. Other than that, there is no benefit to that platform either.

Here is another post with some more information I might have missed. Hope that helps!

I couldn't agree with Massimilano more. That page still has value because it can potentially bring traffic to alternative products. I am not a fan of redirecting or 404ing a page that still brings traffic. And as a consumer I don't want to automatically be redirected to what I am not looking for. If I were chances are I would leave the site.

I would definitely add the page back to the navigation and make sure you don't remove anymore links. Then I would state the product is discontinued and add links to similar products. Here is an example of a page that I did on my site.

Theoretically this is not a good strategy because the value of these links are minimal compared to links to domains hosted on other servers in different places. There is no technical penalty for this unless you are over abusing the quantity of links, but, the value of the links is extremely low.

You can't technically restrict targeting at the Ad Group level. Well, correctly anyway. If you are just using location derivative key terms you might have the correct ads showing.

At the campaign level you can tell Google to only show you ads in certain cities. That is what I would do. Set up three campaigns for the three cities and then you don't necessarily have to geo target the individual terms, you only have to geo target the wording in the ads.

I do think that negative comments hurt UX and eventually the bottom line. No one wants to work with a company that has ton of negative feedback. Which is exactly why user generated content is so important to the searchers. It is a candid review of a company or product. There can be in the middle reviews, like a 3 star rating because customer service was great but the product stinks. I think those kinds of comments and reviews are necessary and overall good for UX.

In my opinion as a consumer, I want to see the bad comments. I always use the example of shoes and clothes. I don't want to find out when I get a pair of shoes in the mail that the sizes run a little small. If I see that in the comments or reviews ahead of time I will know to buy a size bigger and save myself the trouble of returning the product. These kinds of "negative" reviews are useful to a searcher and I wouldn't remove them.

If the use of the reviews is for the purpose of user experience there are review aggregates that will share reviews between two domains without placing them in the source code. This will leave out duplicate content penalties and it will not have any effect on SEO. Since the reviews will not be in the code, there will be no positive or negative SEO effects. Yotpo is an aggregate that displays reviews like an RSS feed, and it leaves them out of the source code.

User generated content in my opinion is extremely useful. It is unique, it is informative most of the time and it is valuable to future searches. In this instance I would be more concerned about the value to the searchers and to user experience than the SEO effects.

You can use the advanced SERP results in your keyword analysis tool. Just search for the keyword, then click the word and you can generate a full SERP listing on the next page.