Welcome to the Q&A Forum

Great advice from Dan. I just wanted to add that we use getlisted.org to make sure the basics are covered . A really good tip is to use the GPS companies to make sure your business is listed correctly( Navteq:  Teleatlas) . Also can't hurt to have your who.is info match your exact NAP (Name,Address,Phone) which has to be the same across all citations.

Also a tip for on-page optimization is the use of hcards you can see the documentation here Schema.org the major engines agreed to support this  initiative. For non coders this markup can be produced here.

I'm rooting for your success. Hope this helps .

When changing URLs it is imperative that you 301 the old urls to the new ones. If you do not have a record of your old urls go to the way back machine  and hope your site is there and copy the old urls and 301 them to the corresponding pages via HTaccess or extensions depending on the CMS you are using. The old urls with links to them should also start showing up in Google webmaster tools but for the mean time also look at your top pages in Google analytics check if they exist , if not 301 them appropriately ASAP.

** P.S. do a site: search in Google site:www.epleskrinet.no/ you will find 404s i just found a bunch.

Hope this helps . Let me know if there is anything we can help you with

Moving it in a sub folder in your main site will be more beneficial . Speaking from experience we've seen the sites we've worked with gain a relevant amount of long tail traffic when we implemented this strategy.

Subdomains DO NOT always inherit all of the positive metrics and ranking ability of other subdomains on a given root domain. If a major motivation of the blog is to pass juice then definitely build it in a sub folder.

I forget the link to the study but Post-Panda some webmasters actually resorted to moving content to subdomains as a work around to their content woes providing further proof that sub domains provide a buffer from negative or positive metrics of the root domain.

In summation I really feel it is the intent of the blog that you should consider when making this determination but in your situation I would suggest following your current direction , More info here for further reading .

Hope this helps ... Cheers Mate

You can add a rel="canonical" link to any magento page as xml layout.
For example if you want to add this to homepage:

• navigate to CMS -> Pages and open your home page.
• click design tab
• paste this into Custom Layout Update XML:

<reference name="head"><action method="addLinkRel"><rel>canonical</rel>
    <href>http://www.example.com</href></action></reference>

Great question and Dan already provided a superb answer I would just like to add my 2 cents. It is valid to assume that posting topical content can gain you links but the truth of the matter is we can't know for certain what will float . We've created content that we thought was top notch only to see it wither and die by the wayside and some times we'd just throw something together and that gets picked up and generates decent links . So build links with the intent to generate some visibility,traction and traffic and if the content is good organic links should naturally follow .

Content and links in this game are kinda like Batman and Robin , pretty good on their own but awesome together.

Definitely link to relevant content from your blog posts . Relevant links pass juice be they external or internal .

As far as blog posts being cut and dry , write more and try different slants, market with panache . Lawyers get paid by the minute to offer their thoughts and your readers should be lucky to be served this free.

Hope this helps ..

Our colleagues have already some great suggestions so i would just like to add an idea to this discussion. You could engage bloggers or resources related to your niche and try to convince them to be advocates of your campaign . Easier said than done right? This is a process as the sell should be later on in the relationship and reciprocation is to be initiated on your end first. Aside from the usual press release an engagement campaign would be beneficial if the resources are there. Bloggers and resource sites are always "jonzing" for content but you have to pass the initial blocks hence the need to form symbiotic relationships. I'm not suggesting link exchanges at all but offer them something beneficial to them something like sponsoring a meet up or event .

Hope this helps

As our colleagues have mentioned your site is built in Flash and the crawlers can only see one page . If you are married to the site being flash you can research Flash deep linking with SWF Address which will create additional urls and metas. If your site is built for Search I would suggest recreating your site on a non flash platform .

Hi Jim,

An example of two blogs in the same domain is seomoz although the reasoning and application behind this is different than how I understand your intention . I have seen a lot of companies use a combination of /blog. /tech and  /news to great success and I feel this might be relevant to your query. For SEO purposes I think sub folders will be a better choice as I feel your content is related. Definitely compose your blogs for the intended user . If you have the content go for it.

I've read your question a couple of times and I think I can provide some insight . A 301 from the www.location.gov.au/mye should pass around 90-98% juice so shouldn't be a huge hump to overcome, now as the preferred destination it boils down to the answer to a couple of questions to make it brief:

1. Which has more content relative to the event or intent ( a very rough metric should be site:www.myevent.com "myev" and  site:www.myevent.com.au "myev" and see what is indexed better) ? If we are to consider the sites even have enough non duplicate content.

2. Is the event specific to .au ? Are you looking to promote internationally? If .au specific then go with the .au - you can 301 the .com to the .au anyways

Hope I understood the question and wishing this helped you out mate.

Herg,

That determination in my opinion depends on which domain has the most potential to appear to the majority of your target demographic hence I would lean towards the .au . I did a quick peek at Google.com(US) and entered "Sydney events" and "Sydney opera calendar" to check out a hunch and this verified that .au domains were indeed performing well when the local intent is present even on this end of the pond .

I would use the .au to give you a leg up in your effort to reach your primary targets.

Best of Luck Mate