Build links through blogging?

[diogenes]

Although my site is a  wordpress site it presently has about as many static pages as blog posts. The site has a lot of directory links and is doing pretty good with a PR3 after about a year.  When I first put the site up I had a well known blogging expert help me with the permalinks and a couple of other things and he said that with a blog there is no need to build links, it can all be done through natural link acquisition off of the blog posts. I was skeptical at the time because it seemed that a lawyer's site was something not a lot of people would be interested enough in to link to it. Now I am thinking about trying his stragegy, as 1 of my blog posts that I put up on a very topical subject immediately got about 15 backlinks.

My questions are:

1. Is it reasonable to try to build links just by posting frequent topical blog posts?

2. If yes, should I have links in the blog posts to my home page, to internal pages, or both?

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Paul

[evolvingSEO]

Hi

Acquiring links requires the marriage (no pun intended) of creating great content AND pro-actively going after links in an ethical way.  And actually, it can even be that the need for a link for a certain topic can inspire you to create a particular blog post, for the sake of getting that link.

So yes, a blog is a great place to start, because you're creating fresh content, and hopefully if its good enough people will naturally want to share it.

One tip (I think I was able to find your site).  You have a Facebook share button on your blog posts but not a Twitter button.  I'd HIGHLY recommend adding one, since getting your site tweeted is crucial to sharing as well.

-Dan

Forgot your second question:  Your menu at the top supplies the link to the homepage.  Put internal links where it makes sense from a user standpoint, and just use natural looking anchor text, with exact or partial keyword match.  But don't go overboard, you don't want it to look spammy.

[Mikpam]

Great question and Dan already provided a superb answer I would just like to add my 2 cents. It is valid to assume that posting topical content can gain you links but the truth of the matter is we can't know for certain what will float . We've created content that we thought was top notch only to see it wither and die by the wayside and some times we'd just throw something together and that gets picked up and generates decent links . So build links with the intent to generate some visibility,traction and traffic and if the content is good organic links should naturally follow .

Content and links in this game are kinda like Batman and Robin , pretty good on their own but awesome together.

Definitely link to relevant content from your blog posts . Relevant links pass juice be they external or internal .

As far as blog posts being cut and dry , write more and try different slants, market with panache . Lawyers get paid by the minute to offer their thoughts and your readers should be lucky to be served this free.

Hope this helps ..