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It definitely will.

I think it makes sense to do this when using the PPC channel in order to test out page design, layout, keywords, etc... However, once you find a better-converting page for PPC you should also test it out on organic traffic. Assuming you can continue to rank well for your top keywords and the page converts organic visitors better it is best to send PPC traffic to an organic page due to the quality score issue described by Ron. Plenty of businesses have separate landing pages for their PPC traffic though. As much as I would like to say that having a high-converting page is best for both, the truth is that sometimes the highest converting page is not at all SEO-friendly in terms of content (e.g. one image and a big fat CTA button). You can often meet in the middle by incorporating drop-down content divs, jquery sliders, etc... but not in all cases.

Yes, absolutely. Attribution is considered to be a very reputable way of linking.

Hi Nathan, Dorothea is correct about P.O. boxes being forbidden in Google's local products. However, phone verification is not a solution, as Google will not offer this for every business - only some of them. If this is the case for your business, and you are not being offered a phone verification option, then postcard is the only way you can verify your business. What is the exact situation with this business? Why can't mail be delivered to the brick and mortar location? I know there are some parts of the U.S. where the post office does not deliver mail to homes and businesses, but only to P.O. boxes. Is that the case with your location? If so, my best suggestion would be that you go through this troubleshooter and see if it leads you to Google's new verification issues phone number: http://support.google.com/places/bin/static.py?hl=en&ts=1399021&page=ts.cs

Thanks for the quick response.