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I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.

Yeah, personally, ReSEOlve, I'd say to search Google and see what it chose, then stick with that. Unless, as Bryan notes, it makes a branding difference to you.

But definitely make sure that you get the proper redirects in place once you've chosen one.

Hi Charles! When were these redirects put in place? It's very possible OSE just hasn't seen them yet.

Hi Leslie!

Does Chris's answer cover it for you?

We've actually had a couple Mozinars on this topic recently.

Practical Content Skills to Improve Creativity and Idea Generation by Shelli Walsh

Content Creation for the Real World by Joel Klettke

You're right—building separate pages for each of those terms is most definitely not a good idea, and would appear spammy to search engines (not to mention your visitors!). Build the site in a way that will be useful and make sense for humans. If you can work the keyword variations into your content in a way that reads naturally, go for it, but keep in mind that the search engines are getting better and better at recognizing search intent. It's better to make your site clear and usable than to work in every possible variation of your terms.

Some materials that should help:

A Visual Guide to Keyword Targeting and On-Page SEO

Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research

Donald seems pretty spot-on, but may I ask how old this site is? A DA or PA of 1 usually just means we haven't indexed the site.

Hi Ricky!

Has everyone answered your question?

I'm a fan of JackThreads's content. This piece, for example, does a great job of personalizing style while presenting a solution to a common issue (WHY IS IT 90F OUTSIDE AND 60F IN THE OFFICE?).

Edit: Whoops! Meant to include the link to that piece. Their content section is here.

By my understanding, meta description isn't generally something that will affect your SEO, either positively or negatively. Because it exists as part of the page, it's part of the content that search engines would compare when considering whether or not two pages are duplicate, but provided the main page content is reasonably robust it shouldn't make that much of a difference.

What it will affect, though, is your clickthrough rate from the SERPs. Think of it as free ad space—it's what will entice searchers to click on your listing. If you feel like the same description would serve that purpose for two different products, you should be safe.

Hi there!

Not to sound flippant, but the answer is "both." Keep in mind that Domain Authority and Page Authority actually look at the same metrics. The difference is that Page Authority only looks at the link profile of a particular page, and Domain Authority looks at the link profile of the entire domain. Either/both will tell you whether a given page/domain is likely to be considered legitimate and trustworthy.

If you haven't, I'd recommend reading the Beginner's Guide to Link Building to get a solid understanding of what to look for.

Hi Giorgio!

You can find your MozTrust and MozRank in the Links section of Moz Analytics under Competitive Metrics, or in Open Site Explorer under Compare Link Metrics. The right score for your website will depend on the scores of your competitors. Higher is always better, but you should at least aim to be ahead of the sites you compete with for rankings.

Since those are link metrics, you'd probably benefit from a competitive link analysis. Rand explains that in this Moz Academy video.

As for a technical audit, the Beginner's Guide to SEO covers a lot of the factors, as does the Web Developer's Cheat Sheet. There are other resources in the Learn section, and a lot of the tools in Moz Analytics can make the process much easier, as well. It's up to you whether you feel comfortable running the audit yourself, but if not a consultant would be a good idea.

That help?

I'm so sorry! Honestly, your best bet will be to email help@moz.com about the issue. They can look more deeply into it and determine what's going on, and what might need to be done to fix the problem.

I'm sure you and they can get this resolved!

Hi Deacyde! Did our responses do it? If they did, please mark one (or both) as a Good Answer, or let us know what more you need.

Just Discovered Links in Open Site Explorer could help, as well. I'm not personally aware of any tool that does all of what you're looking for, though.

Hi Hamid!

Did Peter or Martijn answer your question? If so, please mark one or both as a Good Answer.

If not, what are you still looking for?

In today's Daily SEO Fix, Jacki walks through using Open Site Explorer's anchor text report to find keywords your competitors may be targeting, and how to use the Keyword Difficulty Tool to tease out what's helping them rank. Watch "Keyword Research with OSE and the Keyword Difficulty Tool" now!

The Daily SEO Fix is an ongoing series of Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.

If you'd like a more in-depth guide to using the Keyword Difficulty Tool and its Full SERP Analysis Report for competitive insights, check out Cyrus Shepard's excellent Moz Academy video on the subject.

Hi there! Did Peter's response take care of this for you? If so, please mark it as a "Good Answer."

PA is actually calculated very similarly to DA. The difference is that it looks at the link profile for the single page rather than the link profile for the entire domain.

If there's no information on the page in OSE, that'd indicate that the page is too new to have been crawled yet. Whether it'll be in the next index update will depend on just how new it is; you may have to wait one more to get a PA score for it.

Hi David! Did your question get answered? If so, make sure to mark one or more a "Good Answer."