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Hi Cody,

if your content is good (it includes relevant keywords and phrases), and if you're using the most important tags properly (title, h1, h2 etc.), you should be fine.

One trick you can use to help with internal linking is to create a html sitemap of your site and link to it from the footer. The sitemap would include keyword reach links to the most important pages of your site (for example categories and subcategories).

Hope it helps.

Hi Jonathan,

there's indeed a simple solution to your problem, and it's right there, in the settings of Yoast SEO.

In your WP dashboard, please navigate to SEO > Titles, and you will find a number of options for titles.

One of them is for the category page. You can use variables (all available variables are listed below the settings form), and you can use page number, so for example:

%%category%% %%page%%

should achieve exactly what you want. You can build meta descriptions in the same way.

Please see the attached screenshot.

6dnnk

If you can prepare graphical mockups instead of just uploading copy, I think you could try this service:

http://theclicktest.com/

It's offered by the same team which developed the rather famous http://fivesecondtest.com/

There are many tools which will scrape SERPs, then scrape WHOIS data and mass submit link exchange requests.

High quality link builders will customize their emails, but that costs money.

So, I guess in your case it was semi-automated. As the request seems, according to you, relevant to your site, the mass mailing targets could be pre-screened by a human, but after that, it's all automated.

I would add to what Bryan already said that while keeping URL structure is important, or at least doing proper 301 redirects if keeping URLs is not possible, a redesign is an opportunity to improve your rankings (but also to lose them) by changing a number of on-site elements.

Keep in mind at least the following:

• unique titles

• unique meta descriptions

• proper use of h1 / h2 / h3 headers

• proper use of your target keywords in anchor text for internal links

• proper use of , and list elements

**_- proper use of alt and title tags for images

• please consider using microformats (schema.org) if they make sense in your case

• proper internal linking (analyze if all your internal pages are easily reachable. Even without changing URLs, you can still add or remove links on individual pages to improve the flow)

These are all elements which are easily changed during a redesign - for better or for worse.

Hope it helps in your decisions._**

It really depends on four things:

a) what percentage of your all incoming links these links constitute?

b) do you have other links from other sources with varying anchor text, possibly with your brand as anchor text, etc.?

c) are these sites linking to you quality sites or spammy sites?

d) is your website well established, with a history of >1 year and stable traffic?

If you could provide these answers, I could provide a more specific recommendation.

I would recommend that you have a closer look at Wordpress SEO plugin by Yoast

It is in my opinion currently the best SEO plugin for Wordpress available, and I've tried them all, on many sites.

With this plugin, you will be able to fix all of your issues:

a) URLs with or without "/" at the end - Go to SEO -> Permalinks -> activate "Enforce a trailing slash on all category and tag URL's"

b) You will be able to configure dynamic meta descriptions using SEO -> Titles. As they are generated dynamically, using placeholders which are replaced with actual content, you don't have to worry about updating your older posts.

If you have further questions, please feel free to ask.