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I currently have a Wordpress platform website and previously I noticed that when I optimized my pages, if I indicated what I wanted my page names to be (through an application like SEO Yoast) that most times, the keyword would show up exactly how I had it typed in. Recently I have noticed that the title of my website is showing in my page titles too. So for example:

Before: Shoe Stores Windsor - XYZ Company

Now: XYZ Company | Shoe Stores Windsor - XYZ Company

In SEO practices, I know it's most often best to have the keyword you would like as close to the front of your title tag, but now this recent search adds my website title first. Plus this also seems to be making my titles longer.

I know Google ultimately has the 'final say' in a page title and I have ensured that I have the "rewrite titles/descriptions option" check in Wordpress to allow me to overwrite titles, but I am hoping someone can possibly provide me with a tip or trick to avoid this in search rankings. I think it's important to have the name of my site entered through Wordpress so that any pages that I have no optimized default to the page name and site name, but the ones I have optimized seem to be showing differently all of a sudden.

Any help is greatly appreciated! Thanks!

Hi There,

I am currently working on this site: completesteamclean.ca to rank as high as possible for "carpet cleaning windsor" on Google.ca and I can't seem to make any head way against the other websites ranking. I've optimized the page, created social media accounts for activity, even invested in Google Adwords and Facebook ads to try to boost my presence. Does anyone have any suggestions on any tactics/revisions I can make that may help boost my site?

Hello,

I am working on the following website: completesteamclean.ca and I have reached a plateau on how to increase my ranking to defeat my  two top competitors. When I run competitive link metrics it would appear that where I seem to be lacking is in external links and linking root domains. Does anyone have any tips on how I can build these areas of the website?

Any insight would be greatly appreciated!

Thank you!

I can't seem to get Google to read the title of my homepage the way I would like it to be read and I have double checked in all areas of my Wordpress Platform where the title may be defaulting and all it set up correctly. I have also ensured that the "force re-write of titles and meta descriptions" have been checked through a plugin I am using to monitor SEO (Yoast)... here is an example of how Google is reading my homepage title:

XYZ Company: Primary Keyword in Ontario Canada - XYZ Company

I would like it to read:

Primary Keyword in Ontario Canada - XYZ Company

But for some reason it keeps pulling in my website title.

I have always re-submitted my URL to Google but no luck with the title change.

If anyone has any insight as to why this is defaulting as such I would greatly appreciate it. Thanks!

Thanks for your reply Patrick,

Each location has it's own individual page (and all URL's are unique), but all locations share the quote forms through parameters. Each quote page already has canonical implemented and I've reviewed URL parameters through WMT and it says it isn't experiencing problems with coverage of the site. The only way I found out about the duplicate title tag issue was through Moz's crawl.

For example:

The main quote page is www.site.com/online-auto-quote
And a variable found would be: www.site.com/online-auto-quote/?location=London

Moz Crawl is telling me I have a duplicate page title - the URL's look good.

It's the same quote but because the user has indicated they want an auto quote for London when the form is submitted it will send to the appropriate office.

I currently have an insurance website that has over 40 offices in Ontario. The site also provides online quoting.
In some of our programming, we have implemented variables in the URLS that will allow the quotes to go to the specific city offices - the issue I am having is that the quote in itself is the same quote form (same title, same meta) because it's technically one page on the website. We did it this way to avoid having to update 40 forms if a field on the form were to change. Is there any way I can relieve my site of this duplicate title tag/meta tag issue?

Any insight would be really appreciated - thanks so much!