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Not that I've noticed... I started with the company back in February and noticed it when I crawled the site with Screaming Frog. So they already had uppercase and lowercase permalinks back then. When I brought it to our developers attention they didn't seem to concerned. Then I saw something somewhere that discussed Google seeing them as potential duplicates. Which is when I posted to MOZ and got the response that it was fine since we have canonical URLs in place. So, it has not had any negative effect since I started that I can see. However, I don't know how to correct Screaming Frog from seeing as duplicate pages.

I was looking at our GSC internal links section and I saw that we have 901 internal links going to our compare rates form and 890 going to our homepage. At the end of most of our content I add a call to action to our compare rates form. Is this SEO friendly or should I have more pointing to the homepage and less pointing to our compare rates page?

I had the same issue in Screaming Frog and posted to Moz Q&A a few weeks ago about it that was resolved.

https://moz.com/community/q/uppercase-lowercase-reading-as-duplicate-permalinks

I've also seen a decent drop in our organic traffic the last two weeks, it started November 15th. Our longer tail keywords for our FAQs started to creep back up but our root high volume keywords show almost a 5% average position drop over the past 30 days. Our competitors did not experience this drop from my analysis and OSE tools. Nor am I able to find anything that we may have done to cause this. I'm assuming it's an algorithm update, just keeping my fingers crossed that our root high volume keywords start going back up sooner than later.

Gaston thank you so much!!! I appreciate your extremely fast responses and help with resolving this issue!

Yes, it seems that they are accessible...

https://www.medicarefaq.com/Medigap/

https://www.medicarefaq.com/medigap/

Should I do a 301 redirect for each page? I mean... that would be like a few hundred for us... ugh. Still not sure how this happened... my developer said possibly our SEO Yoast?? A quick Google search didn't show any issues with that.

There are no pages created for the permalinks that are capitalized, we did not create different URLs for these pages. We don't have any duplicate content on our website. When I put the permalink into Google it does show it capitalized in the permalink after it's loaded. Then when I put the same permalink that is not capitalized into Google it shows the same page. However, we most definitely did not create duplicate pages. So is Google seeing it as duplicate content then?

I cannot figure out if this is an actual SEO issue or just a crawl reader error. I use Screaming Frog to crawl my site and use their SEO features. When I look at page titles and duplicates it shows all our pages twice... some with 1 letter capitalized and the other not. I don't REALLY have duplicate permalinks do I?

I also noticed when I use some open site explorers and paste in both permalinks the specs will show for the permalink that's all lowercase but it won't find anything for the "duplicate" permalink that is capitalized.

Below I included a few screenshots.

Thank you Moz Fam!

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Google has been pushing out quality content algorithm updates the past month or so. We've been jumping all around but mostly positive jumps since we do produce quality content. I don't think anything is wrong, just riding the Google roller coaster. Give the SERPs a few weeks to settle before you make your next move.

I agree with Cesare, if your blog has been a big part of your website I wouldn't move it to a subdomain. You'll lose any authority you've built to your website with your blog content.

Agree, I love Screaming Frog!

Not a good idea, I know it's hard to explain these types of things from an SEO point of view that the customer understands. You're going to lose all your good reviews that the business has gained. I'm also not sure if you're able to just create a new GMB once you mark the current one permanently closed without changing the NAP. I agree with SEOman10, work on getting some new positive reviews going.

Also, if the review was not left by a real customer can't you report it to Google or no?

It's really hard to pinpoint the exact reason your jumping in SERPs. Anything you do to your website, adding new content or building a new link, will cause you to jump around. Your process of elimination was good, the video may or may not have had an impact on your ranks. I think it depends on what video platform you used. I'm sure you know Google owns YouTube, if the video was not already on YouTube I would add it to your channel and embed it back on your homepage.

Are you tracking your competitors? If they're jumping around too then it's nothing you did. Also, you may have new competitors going after your keywords recently which may be causing your website to ride the Google roller-coaster. I wouldn't suggest repeatedly pinging GSC to index your website... let it do it naturally. It could raise a flag if your submitting your sitemaps everyday for manual indexing.

I agree with everyone above. A great tool for this may be SEO Yoast Premium. When you create categories that changes your permalink structure it automatically creates a 301 redirect for each page.

Well the general answer is... yes, that can hurt you for sure if you're trying to rank. There's MANY ways duplicate content can hurt you. We had a competitor duplicate our content recently... we sent a well written letter informing them they had 48 hours to take the website down or we would take legal action. They took that website down in about two hours and apologized, stating it was a developer they hired that used our website as a template.

If multiple partners are using the same content and your not currently ranking... your best option is to write fresh unique optimized content. If you're ranking with your current content... then going after every partner duplicating your content might be the better option.