Is anyone else's ranking jumping?

Marketing_Today

Rankings have been jumping across 3 of our websites since about 24 October. Is anyone seeing similar?

For example ... jumps from position 5 to 20 on one day, then back to 5 for 3 days and then back to 20 for a day

I'm trying to figure out if it's algorithm based or if my rank checker has gone mad. I can't replicate the same results if I search incognito or in a new browser, everything always looks stable in the SERPs if I do the search myself

RayflexGroup

Only one of our main keywords has made a huge jump when checking today, we hit a bit of a low in late September and hit 25 now it's jumped to 15 after little movement (varying between #22 - #28)... Not sure whether this could be algorithm based but certainly caught my attention today!

TomRayner

This may have something to do with Google's recent change to show results as country-specific by default, rather than whichever TLD you use (.co.uk, .de, .fr etc).

This is causing a few rank checkers to throw off a few wild results. I've seen all the major ones be affected by this.

If you can't recreate the results and traffic is normal, don't worry too much, as the software people will be making fixes soon.

FYI - if you want to get round Google's change and still get specific results from a specific country, you can add:

&gl=us
&gl=uk
&gl=fr etc.

To the end of your query string. Replace the country code with whichever you need.

Marketing_Today

Thank could certainly be the case, as traffic has been relatively stable. I'll ask my rank checker what they think.

Thanks Tom!

Dalessi

It appears Google has been making some changes to their search engine algorithms over the last couple weeks. I use a bunch of different tools including MOZ Pro and have seen many changes in search rankings across multiple sites.

Volatility today October, 31 is about as high as I have seen it. Here is a link to the MozCast which is a volatility tool.

http://mozcast.com/

I hope it helps you.

Best Regards

LindsayE

Google has been pushing out quality content algorithm updates the past month or so. We've been jumping all around but mostly positive jumps since we do produce quality content. I don't think anything is wrong, just riding the Google roller coaster. Give the SERPs a few weeks to settle before you make your next move.

ashaDost

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