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I'm currently setting up projects in Buzz Stream so that I can send out news tips and press releases to local news stations. Has anyone been able to do this successfully without signing up for an expensive press release distribution company like Newswire? If so... I would appreciate it if you could share an email template you use to send out your news tips and press releases to the local news stations.
Thank you!!!
Does Google determine how your permalink shows up in the search results or is that a setting on our end? I noticed most of our competitors have their permalink show up in their snippet results. Ours shows "knowledgebase" instead. I think seeing the keywords in the permalink helps with conversions.
Thank you!!!! I've printed up your responses and applying your suggestions to my 2018 strategy. I've been using similar methods but this really breaks it down and gives me what I need to make an actual organized game plan going forward.
Yes, very nice work Roman, thank you! I really appreciate your research and well thought out response.
Using your example...
I don't have Ahrefs, we use SEMRush. Pretty sure they have the same features overall. I also use Long Tail Pro, MOZ, Majestic, etc.
How did you determine this---> "You'll need backlinks from ~32 websites to rank in top 10 for this keyword"
Also, what tool or strategy did you use to determine link prospects? Where these the backlinks of those ranking for the keyword? We have buzzstream, it's a great tool for link prospecting as well.
Regarding adding lists, info graphics, statistic numbers, etc... that's on my Q1 to do list for sure. We just hired an in house developer/designer who's going to help me with this.
Thank you again!
"Giving attribution links does not change the fact that they are duplicate and thin content. Why should Google index them? They do not provide anything new to the web. Google will either send these pages to the supplemental index or not index them at all. If they are indexed they will eventually fall out of the index."
I can see your point on this... and obviously that's the case with mine since only the content that's unique seems to be staying indexed.
"Yes, but if you can get unique and valuable links, you will be better off getting them pointing straight at your main domain."
Yes, I usually only focus on our main domain. Constantly looking for high authority links and guest blog opportunities.
The strategy applied here is from SerpSpace syndication networks. From my experience, this strategy works well. It's not considered duplicate or thin content because you're giving an attribution link back to the original content. The blogspot pages that have indexed have shown to positively increase the page SERPs it's linking too within a day of indexing.
"And, the blogspot site will not pass any linkvalue to medicarefaq.com unless it has unique links into it from websites that are outside of your own network and not duplicates of websites that already link to medicarefaq.com."
Do you mean to get link value I need to have more authority backlinks to my blogspot or external links to other authority sites?
We have a few authority blogs that I manage to help increase our brand awareness and build power to our website. We have Blogspot, Wordpress, Tumblr & Typepad. Our content get's a summary syndicated to our authority blogs with an attribution link back to the original post. I also manually check them one a month to make sure it looks good and the content syndicated correctly. I even add unique content to these blogs once in awhile. I recently realized that the majority of the pages are not indexing. I added the blogs to our GSC & Bing webmasters and submitted the sitemaps. This was done on December 11th, as of now some pages indexed in Google and Bing says the sitemaps are still pending...
Can anyone help me figure out why I can't get Google to index more pages or Bing to process the sitemaps timely?
I've spent the entire morning researching and editing our Schema code on an FAQ page. Does this look right regarding the breadcrumb Schema? There's two... the first one our developer put in the functions.php file so it goes across all our FAQ pages and the second one I added manually so that it breaks down each question & answer.
https://www.medicarefaq.com/faqs/when-can-i-buy-a-medicare-supplement-plan/
So if an article is answering more than 1 query... or question... would we add more than 1 question schema to that page? Like if the article answered three different questions... would you add the question schema three times so that it sees each header as an answer to a question?
Yes, I have access to our Wordpress backend. I went through the plugin list and don't see which one, if any, is implementing our Schema markup. When I look at a specific pages text editor I don't see the script in there.
Thank you so much for all those resources! I've bookmarked them all!
My issue currently is I don't know how or where he implemented the schema on the site to edit/update it.
Is there a plugin you can recommend? I see a few options including:
Our designer/developer recently implemented structured data on our pages. I'm trying to become more educated on how it works since I'm the SEO marketing specialist on the team and the one that writes and publishes the majority of our content. I'm aware it's extremely important and needs to be done, I just don't know how to do it yet.
The developer was on our team for over a year, we recently let him go. Now, I'm going through all the pages to make sure it's done correctly. I'm using the structured data testing tool to look at the pages and have been playing with the structured data markup helper.
I would REALLY appreciate it if one of my fellow MOZ fans & family can help me determine if it's done correctly. We do not currently have any schema plugs installed that I know of. So I'm not sure how he implemented the Schema code. I would like to know what I need to do moving forward to the additional content we publish as well as what to do to correctly implement Schema if not already.
When I manually look at one of our FAQ pages I see multiple schema data formats detected... I'm not sure if we're supposed to have multiple or just one----> https://www.screencast.com/t/TjHphL7jsI
I also noticed in the Question schema data for that same page... the accepted answer is empty. I would image that should have the short version of the answer to the question in it?--->https://www.screencast.com/t/e6ppXkhXd7QS
Here's a screenshot of our structured data info from Google search console---> https://www.screencast.com/t/KHj4BGgdrZ4m
HELP please!
Our website consists of 25-30 "product" pages
We currently have about 75 FAQ pages and adding 4-6 per month. This is what brings in most our traffic.
https://www.medicarefaq.com/faqs/2018-top-medicare-supplement-insurance-plans/
https://www.medicarefaq.com/faqs/2018-medicare-high-deductible-plan-f-changes
https://www.medicarefaq.com/faqs/medicare-guaranteed-issue-rights
We have 100 state specific pages (two for each state)
We have 20ish carrier specific pages
https://www.medicarefaq.com/medicare-supplement/mutual-of-omaha/
Then we have about 30 blog pages so far and are publishing new blog posts weekly
https://www.medicarefaq.com/blog/average-age-retirement-rising/
https://www.medicarefaq.com/blog/social-security-benefit-increase-announced-2018
https://www.medicarefaq.com/blog/new-california-bill-force-drugmakers-explain-price-hikes
Thank you for your responses! The QS did not decrease. Our hosting support said we had a setting wrong on their end that they had to correct. It was causing the website to go down due to being overloaded. Not sure if that would impact our CPC or not... does CPC go up if your site is having short outages? Or was that just a coincidence?
I'm the SEO guru... the owner is the PPC guru. 
Roman, thank you so much for your response! We're on the exact same page, this was my thought process as well. Thank you for clarifying!
Not yet, we plan to do more site clean up but so far we've only implemented the changes to increase our page speed score. We used GTMetrix, Google Page Speed Test, Pingdom, etc to made the changes suggested that were impacting our score the most.
We recently moved our hosting provider over from WPEngine to Site Ground. We increased our page speed scores from D/F to a B this past week. However, we noticed an increase in our PPC cost per click due to the website speed being slower... we cannot figure out why this would happen. Has anyone else experienced something similar? A PPC landing page we have is---> https://www.medicarefaq.com/medigap/plan-a/
Hello Moz Friends!
I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something.
Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this?
Thank you!!
Yes, that makes perfect sense! That's exactly what I was looking for.
I will make the old content a draft and utilize it some place else.
Thank you!
I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?
Thank you! Yes, all of your suggestions are on my Q1 goals for neat year. I didn't build the website, a designer did. We're going to use Google Optimize for A & B testing of the homepage call to action. I definitely want to add a short form to the homepage to see how it converts. We're also moving our website off of WP Engine and onto Site Ground to start our overall speeding up of the website. We have a lot of cleaning up to do next year, speed is our priority. Also going to install AMP.