Building Press Release/News Distribution Lists

[LindsayE]

I'm currently setting up projects in Buzz Stream so that I can send out news tips and press releases to local news stations. Has anyone been able to do this successfully without signing up for an expensive press release distribution company like Newswire? If so... I would appreciate it if you could share an email template you use to send out your news tips and press releases to the local news stations.

Thank you!!!

[slatronica]

I worked for an agency that did this manually and had about 1500 contacts they would choose to email based on the story or PR push. We used a simple email distribution app campaign monitor and A/B tested our emails for stronger response rates. It worked well at a small scale but had limitations to it.

[LindsayE]

Yes, that's pretty much what I'm doing. I just wasn't sure the proper way to pitch the news story to the new stations. Do I just say "we just published this press release today and feel it would be valuable to your audience" and send them a link???

Thank you for confirming my strategy is on the right track!

[slatronica]

I think you'll probably need to put some thought into this as outreach is all about quality. Your recipient is busy so be direct. Get to the point and make sure they understand the value your piece is offering. Make it relatable, helpful, authentic and timely. If you can show them what about your story is compelling and relatable it may win their buy-in.

[LindsayE]

Absolutely agree! Thank you!