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Hi The seo implications can be significant. The first step is to audit - search console probably easiest the organic traffic hitting that exact page.  The value of the page determines the content changes you may consider. Thus if a page is ranking very well for a high-value target then the changes we recommend would be minimal, primarily CX focussed - enhance value. Enjoy no duplication, and not over optimised. If the page is a poor performer with limited or no organic traffic, then there is little to no risk in a full content change.  If that is the case, do whatever you like... to improve the value of the page.  The only element to monitor is internal links from that page, again measure impact and audit. Hope that helps.

Thank you

Hi there, Yes, there are several ways you could do that, but my question is, if it is worth it, or not. If we are talking about a large website, you could have issues with Google's crawl budget. Basically, the crawlers would have to go through an additional 301 to land on your homepage. Google describes their best practices about redirecting 404 pages here: https://support.google.com/webmasters/answer/181708?hl=en If your page is no longer available, and has no clear replacement, it should return a 404 (not found) or 410 (Gone) response code. Either code clearly tells both browsers and search engines that the page doesn’t exist. You can also display a custom 404 page to the user, if appropriate: for example, a page containing a list of your most popular pages, or a link to your homepage. If your page has moved or has a clear replacement, return a 301 (permanent redirect) to redirect the user as appropriate. In my opinion, the decision should be determined by the size of the website. If we are talking about a big website, maybe it would be more beneficial if you follow Google's guidelines, implement a 410 status code. If the website is small, maybe you could redirect the users to the homepage, and hope they are going continue their journey on your website. István

Hey!  Dave from the help team here, If you are trying to track just a handful of specific URLs, probably your best option would be to export CSVs and filter out what you want to see.  You cant create a custom PDF report to show just specific URLs.   You can set it to show like "top 50" performing URLs or in page optimization you can have it show specific keyword/URL rankings.  Hope that helps, feel free to reach out to help@moz.com if you have tool specific questions as well!

Hey there, The danger of having redirects to your old site, which then redirect to your new site, is that you could create long redirect strings, which pass less SEO value than one off redirects. Ideally, you should redirect directly from what had inbound links. Say you have links to oldsite.com/awesome-article, which redirects to oldsite.com/awesome, which redirects to newsite.com/awesome. Add in a redirect directly from oldsite.com/awesome-article directly to newsite.com/awesome. Hope this helps! Kristina

I can confirm that Andy is correct here, implementing that 301 redirect is best practice for this scenario.

Hi Lina, What does the street signage for the business say? That's typically the answer. But definitely do go through Google's guidelines with a fine-toothed comb, as they offer specific advice for multi-department and multi-practitioner companies (a common scenario in medical practices). Please, read the guidelines and let the community know if questions remain after that.

Hi Lina, This definitely could impact SEO. The key here is: what pages do you want to be in Google's index? If you just want one blog homepage, the best strategy is canonicals, like Cesare said, plus telling Google that it should ignore the parameters that you use for the ESG and News blog. If you want the standard homepage, ESG, and News blog all to be  in Google's index, you'll want to canonical the homepage to it's URL with no parameters, then update the canonicals for the ESG and News blog once the filters are applied, so the canonicals include the parameters that make the ESG and News sections unique. You can update which parameters Google pays attention to or ignores in Google Search Console, which we explained how to do in another Moz post here: https://moz.com/community/q/how-can-i-remove-parameters-from-the-gsc-url-blocking-tool Good luck! Kristina

Hi, There is no such tool exist which can give you exact actual cpc of any keyword because there are multiple factors that decides actual cpc mainly QS and keyword bids. You can get rough estimate in Google keyword planner tool. Thanks