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Hi Liam,  A little late to the game here, but we put together a sample of how to organize this. https://www.odddogmedia.com/seo-blog/json-schema-for-businesses-with-multiple-locations/ Essentially you first want to establish the Organization, logo and any "same as" social media properties for your brand.  From there you can begin to list each location with its details, location specific social media, etc. The secret with the GMB is to ensure each location has a dedicated webpage on your website and that the GMB page links to its pertinent location page on your site.  As you build citations for this location, be sure to keep the location specific URL.  This will be different with each location, thus why Local SEO is a ton of work. Hopefully you  have already been able to figure this out, but it not feel free to reference our code sample.

I wonder whether Moz would count your social profiles in the website schema as links? Because then you wouldn't need to get rid of the official Facebook and Twitter buttons (if you don't want to). All you'd need to do is chuck this in your code: If Moz are just checking the source for the links, maybe that's all they'd need. And Schema is always good

Holiday Inn actually names those businesses by location though. So that's their "real name." http://www.holidayinn.com/hotels/gb/en/hd/australia/sydney-hotels?cm_sp=OSMAM-HI-AA-EN-HED-AIX-MHR-Sydney Even on their own site, it's "holiday inn sydney" etc. It's not "Holiday Inn" with a location. It's a slight but important difference.

Yea.  If you cannot do it dynamically, it gets to be a real PIA, and also, depending on how you setup the 301s, you may get an overstuffed .htaccess file that could cause problems. If these pages were so young and did not have any link equity or rank to start with, they are probably not worth 301ing. One tool you may want to consider is URLprofiler http://urlprofiler.com/  You could take all the old URLs and have URL profiler pull in GA data (from when they were live on your site) and then also pull in OSE data from Moz.  You can then filter them and see what pages got traffic and links.  Take those select "top pages" and make sure they 301 to the correct page on the new URL structure and then go from there.  URL profiler has a free 15 day trial that you could use for this project and get done at no charge.  But after using the product, you will see it is pretty handy and may buy anyway. Ideally, if you could have dynamically 301ed the old pages to the new, that would have been the simplest method, but with your situation, I think you are ok.    Google is just trying to help to make sure you did not "mess up" and 404 those old pages on accident.  It wants to give you the benefit of the doubt.  It is crazy sometimes how they keep things in the index. I am monitoring a site that scraped one of my sites.  They shut the entire site down after we threatened legal action.  The site has been down for weeks and showing 404s, but I can still do a site: search and see them in the index.  Meh.

At first I assumed that by manually setting the crawl rate to the maximum, Google would crawl my website faster and more frequently. Our website has tens of thousands of pages so I didn't want Google missing any of it or taking a long time to index new content. We have new products added to the website daily and others that come off or change. I'll let Google decide

Thanks for this! I didn't think to check the server logs. I'll have them checked and make sure that it's not blocking Moz out from the crawl. We have thousands of URL's on our website and quite a strict security policy on the server - so I imagine Moz has probably been blocked out. Thanks, Liam

Hi Liam, If you have a mix of slash and no-slash URL's, just make sure that they all forward correctly. If you go to www.example.com/product/, does that forward correctly to www.example.com/product, or what does it do? If you wish to PM me your URL, I will happily do a quick crawl to make sure there is nothing else that might cause you issues. -Andy

Hello, my friend. To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links One doesn't exclude another It's actually the same thing. Basically, you create awesome content, then you promote it, share it, spread it out to people who (if they really like it) link naturally to it. The thing is that potential "linkers" won't find this super-awesome content, unless you "make"/help them find that content. Also you can use in-industry forums, q/a etc where you would link to related content you've written. Here are some good articles/videos about link building: https://moz.com/beginners-guide-to-seo/growing-popularity-and-links https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday P.S. In fact you can consider these links above as a part of MOZ's link building strategy. Awesome content and I just linked to it. (in this case it's from the same domain,but idea stays the same)

Thanks Andy! Agreed - Google shouldn't drop the map listing, but instead merge the organic listings into one I suppose. I'll give it a shot!