Link building - where to start?

[LiamMcArthur]

Okay - we have around 200 natural links pointing to our domain, some good, some not so good; today I've spent some time removing any bad, spammy links pointing to our business domain and we're just about there.

Now I'd like to start a link building strategy. To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links - which in the mobility and elderly products industry can be quite difficult. I have recently created a blog on our website - could RSS feeds be a benefit too?

[DmitriiK]

Hello, my friend.

To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links

One doesn't exclude another It's actually the same thing. Basically, you create awesome content, then you promote it, share it, spread it out to people who (if they really like it) link naturally to it. The thing is that potential "linkers" won't find this super-awesome content, unless you "make"/help them find that content. Also you can use in-industry forums, q/a etc where you would link to related content you've written.

Here are some good articles/videos about link building:

https://moz.com/beginners-guide-to-seo/growing-popularity-and-links

https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday

P.S. In fact you can consider these links above as a part of MOZ's link building strategy. Awesome content and I just linked to it. (in this case it's from the same domain,but idea stays the same)