Hi,
I recently started a very much "learn on the job" SEO position, transitioning from a copywriting background.
We currently have a wordpress blog up and running (and producing some decent quality content too I hope!) at example.com/blog/ and a sign up page located at example.com (sorry, can't put the address right now) for a site that is being custom built as it's got some nifty software linking to back end systems.
My question is whether the content on the blog will bring SEO benefits to the main domain or whether it'll just be for the blog itself? If the latter, should we navigate the blog onto the a separate page of the main site?
Thanks so much! I'm learning as much as I can as quickly as I can, but somethings still get me in a little bit of a tizzy.