Wordpress Blog Providing SEO to Main Site

[LeahHutcheon]

Hi,

I recently started a very much "learn on the job" SEO position, transitioning from  a copywriting background.

We currently have a wordpress blog up and running (and producing some decent quality content too I hope!) at example.com/blog/ and a sign up page located at example.com (sorry, can't put the address right now) for a site that is being custom built as it's got some nifty software linking to back end systems.

My question is whether the content on the blog will bring SEO benefits to the main domain or whether it'll just be for the blog itself? If the latter, should we navigate the blog onto the a separate page of the main site?

Thanks so much! I'm learning as much as I can as quickly as I can, but somethings still get me in a little bit of a tizzy.

[LynnPatchett]

Hi Phillip,

Well the short answer is sure the blog can bring benefits to the main site. It opens a number of avenues that your main site might not be able to easily address in terms of content, so more in depth discussions about XXX and posts about related topics that might not fit easily into the content of your main site.

It also can open up networking/community type opportunities with other related blogs (for example) which can result in positive social mentions and/or links, and those links into the blog will help with boosting the overall domain rank of the whole site.

And of course you can use it to target various key phrases etc that might be difficult to get into the main site and then link back to relevant pages in the main site which complement what you are discussing in the blog.

So, yes definitely can benefit the whole domain in a number of ways and having it at /blog/ is a very common practice that should work just fine!

Hope that helps!

[LeahHutcheon]

Thank you so much, you're an absolute star!

I know this probably seemed a very obvious question, I just wanted to make sure I had it straight in my head before going down a path.