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This page is set to "noindex," so you've essentially told Google not to index it.

I'm chiming in to add a vote for Mike's strategy. I've used the same strategy with great success when rebranding a business and moving it from one site to another.

You'll want to do a risk assessment of the domain before set up 301-redirects to your site.  Set it up in Google Search Console if you haven't already. Check for any manual actions or malware warnings associated with the site.  Then you'll want to audit the backlinks to check for any problems there.

If you can share the link with the community, someone else might find issues that you don't see.

I suspect the spam score would be lower if the site was more than one page. Right now, it probably seems like a doorway page since it's just one page that links to another site.

The links appear to be pages that were automatically generated when an image was attached to a page or post in WordPress.  This is fairly common with WordPress. Fortunately, these pages have the following meta tag, which tells the search engines that they should not be indexed or crawled.

<meta name="robots" content="noindex,nofollow"></meta name="robots" content="noindex,nofollow">

That's certainly debatable, and I'm interested to see what others say as well. For a long time, the best practice has been to put the most important keywords toward the beginning of the title tag. However, in a recent Google Webmaster Tools hangout (17:38), John Mueller said just shuffling keywords around probably doesn't affect rankings. He says that it should essentially be the same if it's still the same keywords.

Now, you have to take what John Mueller says with a grain of salt, and he certainly wasn't definitive in his answer. My understanding of his answer is that the order of keywords in the title tag only makes a difference if all other factors are equal, but I'd like to see someone test that theory.

The fact that Google frequently changes the title tag based on the query suggests that the order of keywords is less important than it once was.

Given what you've told us, there are any number of reasons why you have seen a dip in traffic. In addition to the load time (which would definitely have an impact, as Hutch says), I would check the following:

• Did you set up 301-redirects properly when you launched the new site?
• Did the internal link architecture change in any way with the redesign?
• What has the external SEO company done?
• When did traffic start to decline? Sharp decline? Gradual decline?
• Are there new competitors pushing the site down in the SERPs?
• Does the dip in traffic correspond to any algorithm updates? (Check the Panguin Tool.)

Just because Google shows the sub URL in a "site:sub.example.com'" search does not necessarily mean it shows the sub URL for natural searches. Do you have evidence that Google shows the sub page for normal searches? You may be making an issue out of something that isn't much of an issue.

I suspect you had it right the first time with the 301-redirects from main to satellite pages.

You say that you only changed the date, but I assume that means the URL as well. Is the 14-15 page gone? If so, have you set up 301 redirects to the new URL, or is it returning a 404 error? If the page is gone, you'll need to set up 301 redirects to the new page. Otherwise, you'll lose any value from backlinks to the old page. This will also eliminate the duplicate content issue.

If the page is archived on the site, you have a duplicate content problem. Either revamp the new content or set up a canonical tag on the old page pointing to the new one.

I would also go ahead and update the image filenames to reflect the current year as well as the meta description, as previously mentioned.

If you don't plan to archive the product page for past years, set up a generic URL so that it doesn't change from year. Leave off the "-15-16." Change the meta and on-page content as needed, including image filenames, but keep the same URL. That way you won't ever lose value from backlinks.

I would also revisit the content each year to freshen it up.

Google has indicated that they don't use Schema data for ranking purposes.  Adding the schema will not make it less likely for you to rank for "Autism Alternative Treatment Arizona" than you are now.

Do you provide any services to clients in California, or is your website more of a resource site with information about autism? If it's the latter, you really don't need to worry about queries with a local intent. Focus instead on making your site a topical authority with high-quality content.

The Austin district won't show up in search results unless it has a unique URL. Will search parameters show in the URL when the visitor submits a search? If so, you can create an XML sitemap with precise URLs (including search parameters) for each district and submit it to Google. Unfortunately, I can also see the potential for duplicate content if more than one URL (different parameters) could be created with the same page content, and I don't see how you could solve the problem with canonical tags if the pages are dynamically generated.  You may be able to use the URL Parameters tool in Google Search Console to exclude duplicates, but that could add even more complexity to the problem.

If you were my client (and we've worked with preschool franchises), I would make sure there was a dedicated landing page for each individual location, regardless of how many there are. A search function is fine for users, but a local landing page with a unique user-friendly URL that can easily be crawled is best for search engines.

It's really going to depend on the search query. Some search queries are seen as having local intent regardless of whether or not a geo-modifier (i.e. "Chicago") is included in the search. Since your client's site is for the national organization, or the main website for the brand, you'll likely outperform for some queries based on brand strength, backlinks, domain authority, etc., than the localized websites.  On the other hand, if someone searches for "summer day camp," that searcher is likely looking for a local service provider.

Are you specifically searching for the query "dog safety" in Chicago for the example you provided? That seems like more of an informational query, so your site would need to be seen as a topical authority to perform well.

You say that your .net site uses a search function (zip code search?) to display the individual locations. Is the location info crawlable by the search engines, or is it hidden behind the search functionality?  If you want the .net site to perform for local searches, you'll need to work on optimizing local landing pages that can be easily found and indexed by search engines.

I agree with Hutch42 and RangeMarketing. In most cases, the best practice for SEO is to create a self-hosted blog under the same domain as your main business website, if applicable. There's no reason to create more than one website (or blog) to achieve the same purpose. It dilutes your link equity (juice).

Creating a separate blog for the purpose of creating a bunch of links back to your website could be seen as spammy and cause more harm than good. There are much more effective ways to get links to your website with good quality content and digital PR.

Are you filtering spam referrals in your Analytics data? A lot of SEOs noticed that spammy Analytics data declined significantly in the first quarter of 2016. (Unfortunately, the spam data has definitely come back over the last 2-3 months.) If you aren't filtering out spam and the site had a lot it in 2015, that might account for a 15% drop in overall traffic reported.

Your points are valid, but cover your bases to ensure there are no hidden issues. You should perform a technical audit and risk assessment of the site if you haven't done so already.  Check for crawl issues, page speed, content duplication, and risky backlinks (to name a few).

Is this a brand new website? If so, you should continue to see rankings improve over the next 2-3 months as long as you don't have any serious issues. Work to earn good backlinks, which is a critical factor in search performance.

Your non-www URL is not redirecting to your www URL, but your canonical tags are set up correctly to tell search engines which URL should be indexed. On the other hand, if you redirect the non-www URL to the www URL, you'll improve crawl efficiency. Make sure your internal links are pointing to the www version as well if the links are absolute.

Double check that your XML sitemap has the right URLs. I noticed that your pages sitemap has the search results URL (https://www.newageawakeninggifts.com/pages/search-results-page), which shouldn't be there. It should really be set to noindex since there's no default content of value for search engines to crawl. See the pages sitemap at https://www.newageawakeninggifts.com/sitemap_pages_1.xml.

Personally, I would get rid of the ad at the top of the page. You'll make more money if someone stays on your site and buys your products than if someone clicks the ad and goes to another website.

You'll improve your chances of competing in search by adding more content to your product pages. It takes time, but it can make a big difference.

There are probably a dozen more ways to improve your site for SEO, so you may want to have someone do an SEO audit of your site.

I'm not sure I fully understand your question, but I'll give it a shot based on what I think you mean.

Just swapping out the NAP will not create unique content for those category pages, so you'll want to add a canonical tag with a link to a single category page that is not location specific.

Panda is site-wide.

Is the blog on a separate domain or subdomain? Can you share the URLs?

Most likely you'll want to add rel="nofollow" to the links rather than disavow them, but it's hard to say definitively without understanding the site architecture as a whole and what you hope to accomplish. Regardless, you might want to dig deeper to find out why those links are being flagged.

I'm curious to see what others have to say on this, but I've always assumed that "fresh" and "unique" go hand in hand when it comes to website content. Therefore, duplicate content would not be fresh content.

If you're seriously considering nofollowing links in your main nav, then they probably don't belong there in the first place. Take them off of the main nav and add them as submenus that only show on topically-related pages.

The duplicates will likely affect affect organic rankings for the entire site. Local pack results are somewhat affected by organic signals, so that could be affected, too.

As for whether or not to 301 redirect the duplicate category pages, do you want users to see them? If not, why do you have them? The 301 redirect will prevent users from seeing those pages.

If you want users to see them, use a noindex tag at the page level, or use the robots.txt to exclude them from search engines.

I'll chime in to wholeheartedly agree with Ryan and Travis. This is a particularly valuable link from the standpoint of local SEO, given that it's coming from a local new source.