Welcome to the Q&A Forum

Use a tool like Screaming Frog to crawl the site. You'll be able to see the response codes from each page and the redirected URL's. A temporary redirect will have a 302 status code.

I've been running my agency from a home office for the last 14 years. Those on my team all work remotely, and it works out well.  With a digital agency, there isn't much that you can do in an office that you can't do remotely. I'm very spoiled, so it would take a lot to get me to commute to an office every day. On the other hand, I like to attend networking events and conferences to keep from becoming a total recluse.

Of course, there's a downside to working from home. I don't recommend it if you're an extrovert, which I'm not. I don't recommend it if you can't manage your time and resist distractions. You also have to be able to resist the urge to work all the time.

All of the SEO tools out there are wonderful, including Moz Analytics, but no tool can take the place of a solid understanding of SEO concepts and best practices.  Furthermore, if you use tools, you need to understand their limitations.

Regarding backlinks, I don't think there is a tool out there that can tell you 100% of the backlinks to your site. Even Google Search Console won't tell you all of them. If the tool doesn't show the backlinks, that doesn't necessarily mean they aren't there.

As awesome as many SEO tools are, they can't tell you exactly what to do to improve your site's performance in organic search. For that, you have to put in the work and educate yourself about the underlying concepts that each tool is designed around. Or you need to hire someone with that expertise.

If you post your URL in the Moz Q & A with specific questions, you're likely to get some practical help.

Moz Analytics is wonderful, but I haven't seen a tool out there that gives you the complete picture when it comes to auditing your site and competitive analysis. This is especially true when it comes to SEO.  Nothing can replace a comprehensive SEO audit and analysis conducted by an SEO expert.

Having said that, you'll probably get better help here if you share the URL,  your relevant keywords, the metrics you are comparing, and what you've done already to win in local search. By the way, when talking about "local search" are you talking about local map results or local organic results?

You may find that some website owners will question your motives and be suspicious if you are asking them to replace an existing link to a high authority site like Wikipedia. You might see better results if you suggest the link as an additional resource that supports what they already have.

This is definitely a violation of Google Webmaster Guidelines, and I would certainly consider it a black hat tactic. You risk doing more harm than good.

This is what Google has to say about it here:

It's a violation of Google Webmaster Guidelines to redirect a user to a different page with the intent to display content other than what was made available to the search engine crawler.

It looks like you are set up with the Magento shopping cart. There have been several other threads addressing the same issue. You may find some useful information there.

http://moz.com/community/q/temporary-redirects-on-magento

http://moz.com/community/q/magento-302-error-needs-to-be-301-http-to-https

http://moz.com/community/q/magento-1675-302-redirects-how-to-fix

If that doesn't help, I would recommend contacting Magento support.

What Dirk says is right, but there are ways to improve authority. Make sure you have a link on all of the new subsite pages to its corresponding "home" page.  You'll also want to update any backlinks that pointed to the old home pages to point to the new subpage.

Yes, this is a duplicate problem when it comes to SEO. This is an issue for two reasons:

1. Search engines see these as two different URLs even though they point to the same page. They probably understand that it's the same page but not necessarily. The correct way to handle this would be to 301-redirect http://www.wilkersoninsuranceagency.com/index.php to http://www.wilkersoninsuranceagency.com/. (If your designer doesn't know how to do this, you need a new web designer.)

2. This is also a problem because any backlinks may be split between the two URLs even though they are the same page. This will be fixed by the 301-redirect as well.

If you haven't done so already, perform an audit of the old site's backlink profile. You don't want to inherit any risky backlinks when you create the redirects. A backlink audit will also help you find any old URLs on the site that also need to be redirected to pass on the link equity to your site.

If you aren't ready to redirect the pages yet because you don't want customers to be blindsided by the switch, you can use canonical tags to canonicalize each page to the counterpart on the main website. That way, users will see the old page, but Google will begin to associate the old site with the new (and the old brand with the new brand). I've done this before when rebranding a business and moving it from one website to another, and it worked beautifully.

Once you are ready to redirect all the pages to their counterparts on the main website, you can point the old domain to the main domain so any URLs automatically redirect to your domain. Set up a custom 404 page with useful navigation and maybe a search feature to help visitors find what they need.  Keep an eye on your server logs and Google Search Console for any 404s so that you can redirect any pages that haven't already been redirected to the appropriate pages.

Adding a cross-domain canonical tag like this is fine assuming you are doing it for customer service (and the manufacturer doesn't mind you copying content from their site). You won't see any SEO benefit from the content on those pages because they are unlikely to be indexed. On the other hand, it wouldn't hurt your site either.

I can't speak to the validity of the Moz report in your case, but you might want to try a different crawler like Screaming Frog and compare what you are seeing from Moz.

You can delete campaigns from http://analytics.moz.com/manage-campaigns.

Google may use your meta description, or they may pull your meta description from the content on the page if it's more relevant to the query. That's why you see different descriptions for different queries. They may also be using the description from the Open Directory Project.

Here's a post from Dr. Pete that addresses the issue:

Why Won't Google Use My META Description?

Here's another Q&A that addresses the same issue:

http://moz.com/community/q/why-does-google-not-show-my-meta-descriptions-sometimes

Because e-liquid is a more single generic term, there is far more competition in the SERPs. Your site is doing better for the longer phrases because there are fewer sites optimized for these (less competition).

See this keyword research guide from Moz and read the section entitled "Understanding the Long Tail of Keyword Demand."

"E-liquid" is a head term, and "the best e liquid" is more of a chunky middle term.

Local SEO is a different animal than organic SEO, but organic signals have played a much bigger part since the Pigeon update. External factors that affect your rankings in the local pack include business citations and reviews. Check out the 2014 Local Search Ranking Factors. Backlinks do have an effect on local search but probably not as much as they do on organic search.

Below are some great resources for local SEO:

• Mike Blumenthal
• David Mihm
• Andrew Shotland
• Phil Rosek 
• Local Search Forum (Linda Buquet)
• Whitespark (Darren Shaw, Nyagoslav Zhekov, et. al.)
• BrightLocal (Myles Anderson)

Assuming the plumber provides services at his customer's address, it would be considered a service area business (SAB). Consequently, you would need to add it to Google My Business with the "I serve customers at my business address" option.

While it's much more challenging to get an SAB in the local pack, there's a lot that can be done to improve organic performance for location-based queries.  Assuming you've covered your bases with on-page optimization, you'll want to focus on content and off-page optimization.

Add content with a local focus:

• Does the plumber belong to any local organizations like the chamber of commerce? Be sure to include those on the website.
• Is he active in any local charities or fundraising events? Include those in his bio.
• Are there any local laws or regulations that you can add content about on the site?
• Add case studies or testimonials that includes location-based content.
• Is there a way to add photos from the target city?

Off-page

• Try to get links from websites with a local focus in your area, including the local organizations, charities, etc mentioned above. Some old-fashioned local PR will help.
• There are quite a few local search directories that do not require a visible address.
• Develop a process to encourage customer reviews.

As I stated in response to your other question,  it's a violation of Google Webmaster Guidelines to show Google a different website than what your users see. If you have legitimate reasons for redirecting users to different URLs, make sure that Google can crawl all versions. Then set up rel=alternate and rel=canonical tags to let Google know the relationship between different URLs, including the desktop version. See Google's guidelines about ho to handle separate URLs for the same content.

I would start with keyword research and come up with a large bank of alternatives for the "dog training" keyword. Look for synonyms, alternate word endings (train, trained, trainer), and co-occurrence terms. Then rewrite the content with these to be far more natural. It may require some heavy rewriting, depending on how bad it is.

Definitely get rid of the over-optimized footer links. If you do all of this, you shouldn't have to worry about the banner in the header. Header content is often the same across an entire site.

The hard part may be explaining to your client that on-page optimization isn't so much about exact-match keywords as it is about topical authority.

I doubt that a single sitewide reciprocal footer link is causing your site to be penalized.  There are dozens of possible reasons why your site is not ranking, and it's impossible to say what's going on without knowing the website in question.  If you don't want to post it here, send me the URL in a private message and I'll take a look.

• How long has your site been online?
• Has anyone conducted a link building campaign for you at any time? If so, what did they do?